Chapter 309

The topic of "if we go back to the past" continues to ferment. Compared with the clever publicity adopted by Han Fei, the methods adopted by other crew are much simpler and more rough. Various soft text push and water army fans set off the atmosphere.

Of course, there are also rumors of dog blood. For example, the female No. 1 of "capital phantom" was shocked when it was shot and has been hospitalized.

"Black gold" men and women No. 1 have cohabited because of the play, and the good thing is approaching.

The heroine of "April day on earth" broke down because she entered the play too deeply and cried bitterly at her best friend's house.

Well, it's such a coincidence that the only thing without gossip is the Hollywood blockbuster "brave adventure", because people directly spend money on publicity. The publicity cost of millions of dollars can be smashed for a long time according to the exchange rate.

Sure enough, once these gossip were released, the heat of "if you go back to the past" decreased a lot. Obviously, some netizens were distracted.

In this regard, Han Fei had no other way but to give LV Ping a 10 million publicity fee with a stroke of a pen. LV Ping, who got the money, also began to join the tragic fight.

In September, the publicity activities fell into a sprint stage, and various program invitations became the competition targets of various studios. Han Fei's disadvantages were obvious. Variety shows naturally hope that the bigger the stars invited, the better. Only in this way can the programs have ratings.

The two male stars of "black gold" are called Heifeng Shuangsha. They are one of the few actors with box office appeal in the mainland.

Although the female No. 1 of "capital phantom" is a little old-fashioned, she was once a female actress popular all over the country.

The female number one of "April day on earth" is Yang Kexin and the male number one is Zhang Jun. it is worth mentioning that Zhang Jun is the male number one of "fire 1941". Now he is a powerful actor with the title of film emperor.

In contrast, the cast of "Charlotte worry" can't be seen at all. Han Fei can't help it. He can only take people to some second-line variety shows. Even so, there are often oral announcements. When the contract is signed, the TV station will go back on its word.

Han Fei didn't care at first. After all, this kind of thing is also very common in the circle. Later, when he inquired, he learned that it was a bigger star who gave them the top. It was obviously written by several competitors.

Thinking about countermeasures, the phone suddenly rang. Han Fei was stunned when he saw the caller ID: "hello."

"Why? Don't you remember me?" the voice from the other end of the phone brought a trace of resentment.

"Why? I'm just surprised how you called me at this time."

It was Yang Kexin who called Han Fei. To tell the truth, he had not communicated with Yang Kexin for a long time. It was just heard that Yang Kexin has been making movies in recent years and has made great achievements. It is said that he has also won a post film nomination.

Listening to Han Fei's words, Yang Kexin's voice was a little excited: "just remember. For the sake of your obedience, I'll tell you a message. Gold film and television has reached an agreement with our crew. You should be careful to block you in an all-round way."

Han Fei was not surprised by the news. He was silent for a few seconds and told him, "well, thank you, but you are sensitive now. We'd better not have contact for the time being. We'll invite you to dinner after this period of time."

"OK." Yang Kexin hung up the phone very quickly.

Hang up the phone, Han Fei quickly called LV Ping: "from now on, focus all the publicity on offline publicity and contact the advertising company. I want to see [Charlotte trouble] advertisements at all the main traffic stations in the first and second tier cities within a month. Remember, I want all the advertising spaces and never give competitors any opportunities!"

"In addition, all our cooperative cinemas in the third and fourth tier cities have won the most prominent advertising space. You may have to work hard to be a flying man for a period of time!"

Online publicity does have a wider audience and lower cost, but now the main consumer group of cinemas is young office workers. Laying advertisements on their only way can achieve more intuitive publicity effect and higher revenue ratio. The only disadvantage is that it costs too much money.

LV Ping had no doubt about Han Fei's words. He had almost formed a habit. Without saying a word, he began to call the advertising company. In the afternoon, he began to run around with the publicity team.

Han Fei was not idle. He directly decided with Hua Yi culture the posters in the conspicuous positions of all cinemas in their cinema line, and it took two months to make a move.

The people in Hua Yi's cultural publicity and Distribution Department also secretly smack their tongue. They only saw this kind of publicity means when the network was not very developed more than a decade ago. Most of the investment in film publicity today has been transferred to the online. It's just that all kinds of offline materials and rents are too expensive for general film and television companies to afford.

Now Han Fei actually goes the opposite way, which is really confusing. However, for Huayi culture, if you don't make money, you don't make money. You not only happily signed the contract, but also generously presented some publicity positions in the corridor.

In the past half a month, Han Fei burned 25 million in publicity expenses, which is only the beginning. The publicity of the third and fourth line cinemas has not been fully implemented. If it is fully launched, the final publicity and distribution expenses will be at least 38 million.

But Han Fei's coquettish operation has aroused the contempt of his peers. He thinks that he is completely ill and disorderly to seek medical treatment. You know, it is already the era of mobile Internet of things. How much can advertising alone play?

Huang Hexiang, the boss of gold medal film and television, has doubts about this. With caution, he has fought with Han Fei. Naturally, he knows the other party's talent in publicity. The previous explosion of "if you go back to the past" is enough to prove his attainments in this regard.

As an opponent, Huang Hexiang has carefully studied Han Fei's experience since his career, and even often applauds Han Fei's seemingly unrestrained ideas. In his impression, Han Fei has always spent a small amount of money on big things and acted with a skillful and destructive style.

Now how suddenly become like a nouveau riche? What's going on?

Han Fei paid no attention to the external comments. After Lu Ping's promotion, the ROK, through some trade unions, also began to connect with many we media and film critics in the film industry.

For a time, many up hosts and anchors began to "just eat", and their peers were dazzled by Han Fei's dazzling operation. Huang Hexiang was the first to respond. He contacted these guilds at the first time. Unfortunately, Han Fei spent a lot of money to buy out, and the high-frequency "just eat" is very harmful to the authors of we media. If it is not done well, it will lose powder, Huang Hexiang can only return in vain.

In just one month, you come and go and win or lose each other. From the outside world, Han Fei only won miserably. It is conservatively estimated that he has burned 45 million in publicity. You know, the production cost of Charlotte's trouble is only more than 20 million.