Chapter 286

"I see. I said, how can an online play spend so much money? Feelings are like this."

"Hey, I thought Han Fei would be different. He also hung sheep's head and sold dog meat. He made false propaganda and hammered it."

Driven by the network Navy, many netizens have stood at the moral commanding height to criticize Han Fei.

However, it is surprising that Han Fei, Penguin video and kiwi fruit video did not respond positively, so that more and more netizens joined the critical camp.

But at this time, Huang Hexiang felt something was wrong. He didn't respond in the early stage, kept silent and waited for the event to ferment. When the heat reached the highest point, he was too familiar with it. This is the standard process of speculation, but when it came to this step, it was like a snowball rolling at high speed, If he stood in front of the snowball and tried to stop it, he would die miserably in the end.

Therefore, the higher the heat of this matter, the more Huang Hexiang feels wrong. Han Fei's crisis public relations has always been very good and can be called a benchmark in the industry. How can he have no power to parry?

Obviously, the other party wanted to use his remarks for a wave of speculation. At the last moment, he became the target of public criticism and was "slapped in the face" in public.

In fact, Han Fei also planned like this. Since it is the last tomb robbing notes online play and has paid so much effort, it is natural to maximize the interests in order to be worthy of everyone's pay. Unfortunately, the popularity of [tomb robbing notes] is too strong. Peers can withdraw their files and raise their files. In the same period, they can't find an opponent at all.

It's boring. You can only hype if you come and go. Han Fei doesn't like to hype with gossip. At this time, Huang Hexiang made such remarks, which was fueled by many peers. Well, perfect.

A few days later, Huang Hexiang became more and more uneasy, but his peers were still adding fuel and vinegar to make things big. Can't his peers see the problem? Obviously not. They are all Millennium foxes. Let alone Liaozhai, but in the eyes of his peers, he and Han Fei are enemies. Anyway, they won't hit themselves in the face in the end. It's none of their business who they love?

Huang Hexiang secretly scolded these bastards, but there was no way at all. He had to wait passively. Seeing the heat getting higher and higher, he even went on the hot search.

Finally, at the end of October, Penguin video and kiwi video released an interview with Han Fei, on which he refuted Huang Hexiang's two arguments.

In the video, Han Fei responded righteously to the host's question: "there are two doubts about Lao Huang. First of all, the 16 months I said is the time from the official establishment of [Yunding heavenly palace] to the completion of all post production, which does not include the creation time of the script at all."

"What about the false report of investment amount?" the host asked again.

Han Fei shrugged helplessly, showing a mocking smile at the corners of his mouth: "this problem is actually very amateur. One hundred million yuan for the construction of [Yunding heavenly palace] is spent in real gold and silver. As for what purpose to be used in the later stage, it is entirely for the results of derivative IP development. How can it be related to false publicity?"

Seeing this, netizens suddenly realized that Han Fei had made a good plan from the beginning of investing in the construction of the theme park. He was using the theme park to share the investment pressure and spent 100 million to build a real scene to shoot the online drama. In itself, it seems to be a very stupid thing.

However, Han Fei has become a masterstroke here. Because of the existence of the theme park, even if the online drama loses money, he can also earn money back by the theme park. Even if the online drama and the theme park lose money, Han Fei has other derivative industrial chains. Such an advantage is extremely jealous of other peers, but it can not be copied.

Huang Hexiang collapsed on the sofa like ashes, not being beaten in the face, but he found that he had worked in this industry for so many years, and no younger generation had a long-term view. What made him more desperate was that he knew each other's model clearly, and he could not copy each other's success, because the company was not his own, and he had to spend a lot of financial, material and human resources to build IP.

Before the shareholders of the company do something, they first think of their own interests. No one will agree that they take risks with everyone's money. When they spend money, these people run faster than everyone. Once they are asked to pay for investment? Come on, don't you know it hurts to talk about money?

The reversal moment of the event caused a sensation on the Internet. There was little dispute about the creation time. Obviously, Han Fei made sense.

What is really controversial is the calculation of the amount of investment.

Some netizens said: "if there are other purposes in the later stage of real scene construction, it can not be counted, at least not completely counted as the investment cost."

However, some netizens retorted: "I just want to ask, what will happen if the real scene is built for no other purpose? Dismantle? Dismantle even if it costs? This is completely rogue logic. Others have other uses to explain that the derived IP value has played a role. Can't anyone see the benefits of this model for Chinese film and television production?"

Naturally, the benefits are obvious. Why is it that domestic film and television dramas are always 50% special effects? To put it bluntly, I have no money. If I can't take the real scene, I'll shoot it in the studio as far as possible. It's all filled by post production.

Yes, Hollywood can make a film very real in the studio, but the key to the problem is that China's current technology can't reach it for the time being.

It's no secret that real scene plus special effects can make the picture more realistic. Everyone in the circle knows that, but the cost of real scene is too high. It's too expensive to build it and tear it down. It's better to use special effects P picture directly for real scenes that cut corners on work and materials.

This is a dead circle. If it can be used in the later stage of the real scene, it can really help the crew save a lot of money.

In fact, this model was tried in early Chinese films. For example, when Chen Kaige first shot [Jing Ke stabbing the king of Qin], he cooperated with Hengdian and spent 1.2 billion to build a king's palace of Qin. You know, it was 1.2 billion in 1996. If the crew were to pay this money, it would be impossible to sell Chen Kaige.

However, after cooperation between the two sides, Chen Kaige finally photographed the "Jingke stabbing the king of Qin" with the real scene of the king of Qin palace. Later, Hengdian also earned more than 1 billion yuan a year by selling tickets.

But now the crew can't let Hengdian help build the palace even if it's awesome. They can only think of their own way, and Han Fei's model obviously gives a new idea.

Of course, it's just a way of thinking. This road is too difficult to go. As Guo Degang said: in the past, colleagues waited for death quietly. Since he came, it's difficult for everyone to die well. Do you still expect others to read him?

A storm ended in a hurry with Huang Hexiang being beaten in the face. The time quietly came to the middle of November. Seeing the countdown of the premiere of [Yunding heavenly palace], not only the audience, but also the peers wanted to see if the blown [Yunding heavenly palace] was as magical as Han Fei said.