Chapter 163

In fact, in Chen Wei's view, it is a little late for Jin Shengda to decide to go public now.

If we could start preparing for listing a year ago, the time would be about the same.

Listing is not so simple. There is too much work to do. From preparing for listing to successfully logging in to the exchange, it will take about two years at the fastest. A little delay is normal in three or five years.

At present, the domestic real estate industry has felt the chill, various regulatory policies have been issued, and some small real estate enterprises are about to fail.

In this case, the listing of real estate enterprises is very unfavorable.

One is that the relevant audit is much more strict, and the valuation of an enterprise will be greatly reduced.

In addition, during the two years of preparation for listing, JinShengDa must support, not only support, but also make enough achievements!

In the current environment, it is not easy to make a living, not to mention showing brilliant achievements. This is a considerable challenge for JinShengDa.

If the preparation had been started a year ago, the real estate industry was not as severe as it is now, and the difficulties faced by JinShengDa would be much smaller.

But there is no way. Anyway, the road of listing must go on.

Even his family is very powerful in Yunzhou, and Jin Shengda is also one of the largest enterprises in Yunzhou, but in the whole country, compared with those large real estate enterprises, Jin Shengda is really nothing.

Facing the cold winter of the whole industry, if JinShengDa wants to survive, it has to go public.

Otherwise, we will wait for bankruptcy or annexation by large real estate enterprises.

Listed financing, JinShengDa may still have hope to survive.

"Is it to prepare for the group listing or separate the real estate?"

Chen Wei asked.

There is still a big difference between the two.

JinShengDa has set foot in many industries, such as real estate, hotel, catering and entertainment. Although the real estate industry has entered the cold winter, industries such as hotel, catering and entertainment have little impact and can also provide considerable profits for the group.

With these profit support, it is relatively much easier for the group to go public.

If only the real estate industry is spun off and listed separately, it will be much more difficult.

However, the group's listing involves many interests. For example, hotel catering is now in the hands of Lian Zhilan, in which Lian Zhilan accounts for a large part of the shares, and the entertainment industry is in the hands of Lian Yihai, which also has his own shares.

At that time, how to coordinate and allocate these needs to be carefully considered. From this point, the operation difficulty of group listing is much greater than that of simple real estate listing.

"Of course, it's best to be listed by the group, but it's unlikely. My father used to be a kind of family management. I probably combed it. Many accounts are too messy and can't be clear at all. Moreover, it's hard to convince my sister-in-law alone. In addition, my sister-in-law and my uncle, alas, it's big to think about it. If I can't, I can only sell the real estate One piece is stripped off and listed separately. In fact, my father has the same idea. "

Lian Yingying said with a sad face.

"But if you strip off the real estate alone for listing, you have to think more about ways in the next two years."

Chen Wei said.

The most obvious and severe problem in the cold winter of the real estate industry is that the house can't be sold!

If you can't sell the house, you can't get back the funds, and you have to face the pressure of repayment.

Once the loan is not paid, the bank directly appeals to the court to freeze the account, and the company will be ruined overnight.

The best way to survive the cold winter is to reduce project development, reduce loan costs and reduce risks.

But in this case, the company's performance will certainly be greatly affected, and then affect the listing.

Therefore, Jin Shengda has to think about how to find a way to get through this level.

"Yes, I'm worried too. The company still has three projects under development, and four plots of land have been taken down for development. The sales of the three projects under development are still good. However, compared with last year's sales data, there is still a significant decline. Next, the bank's loan is more strict, but the four plots can't be delayed, so it must be We must develop as soon as possible. There is a capital gap of tens of billions! Even if we can get the loan, we can wait for the four projects to be developed, and the market will certainly decline further. The sales expectation is not optimistic. As long as we are careless, we will be doomed. "

Lian Yingying sighed and continued: "In fact, this is not the most important problem. The most important problem is that I must find a way out as soon as possible to provide profit support to the company within one year, otherwise there is little hope for listing. However, it is not easy to find such a way out! What I can think of is the technology industry and the Internet industry But Jin Shengda didn't have any accumulation in this field in the early stage, and he didn't want to invest in this field. Where to find a project for a while? Alas, I'm worried. "

Chen Wei listened to Lian Yingying's words, meditated for a while, then looked at Lian YingYing and said, "Yingying, I have an idea, but... I don't dare to say whether I can do it now."

"What do you think? Tell me."

Lian Yingying is worried about this now. As soon as Chen Wei has an idea, she quickly asks.

"You know, I invest..."

Chen Weigang said, and Lian Yingying said, "do you want me to invest?"

Chen Wei nodded and said, "for projects that can see benefits in a short time, and what we can do at present, only investment. But there is a problem here. When reviewing the listing, we only look at the main business income, and the investment income is not taken into account. Even wholly-owned investment subsidiaries will be excluded."

Even Yingying nodded. She knew what Chen Wei said, so she wondered why Chen Wei mentioned investment.

Chen Wei continued: "Although the investment income will not be recognized by the listing review, the investment income is a real income! As you said just now, JinShengDa will face a capital gap of more than 10 billion. If the investment income fills a part of the capital gap to a certain extent, JinShengDa can alleviate some pressure and take this part of the income to the development project as long as it operates well When, it should be much easier to pass the listing review. "

Lian Yingying looked at Chen Wei blankly. After a long time, she came back and said, "do you mean that Jin Shengda took out some funds to invest, and then invested to earn money, and then developed real estate projects?"

"Yes, that's what I mean."

Chen Wei nodded.