Chapter 1177

"Hey, boss, those female fans just now are very beautiful."

After driving away from the capital airport, Xiang Tianming, sitting in the main driver's seat, vaguely looks at the cold in the co driver's seat. He looks like he is saying, you know.

Gao Han frowned and glared at him, and snorted coldly.

They were the stewardesses he met on the plane. They were really good-looking, but he had no other reverie. On the contrary, he looked at Tianming with his eyes shining, which made him feel like swallowing others.

Professional football is a vanity fair. It can be amorous, but it can't be promiscuous. What's more, Gao Han is a man who marries a wife and has children. His relationship with Lin Xia is good and stable. He never has any other ideas, let alone making friends with the beautiful women he meets for the first time.

"You should pay attention to yourself and be mature and steady." Gao Han said with a lesson.

Xiang Tianming smiles and doesn't talk to him. This is his character. Gao Han and Lin Guoping have advised him many times, all for his good.

"By the way, you said there was good news. What's the good news?" Gao Han looked at Tianming and asked, "is there a breakthrough in the acquisition of Beijing team?"

After being hyped by the media, the negotiation had some twists and turns, but it was soon restarted.

Now the season is coming to an end. The performance of Beijing team this season is not ideal, and there is no hope for the Asian Champions League. Therefore, they also hope to transfer the management right of the club as soon as possible after an early negotiation, so as to facilitate the Chinese city side to run the new season as soon as possible.

The negotiation between the two sides is mainly focused on the team name. The owner of Beijing team hopes to continue to use the current team name, but Gao Han means that since it is the acquisition of Chinatown, it must be renamed as Beijing Chinatown, which can not be changed. Later, the owner stepped back and thought that it can join Chinatown, but the existing team name must be retained.

This is also not in line with the wishes of Chinatown, especially Soriano. When he mentioned it to Gao Han, he also thought that to build a brand of his own with long-term planning, we must be specific.

The negotiation between the two sides fell into a stalemate, but because they both have the willingness to trade, the negotiation is still in full swing during the period when Gao Han leads the team to play. Gao Han has not received any news about the specific progress of the negotiation for several days.

"The other side gave in." Xiang Tianming said with a smile.

"Oh?" Gao Han is also happy.

"The total price is expected to be about four billion yuan."

Gao Han frowned slightly, but soon relieved. The price was within his psychological range.

Four billion RMB, converted into euro, this total price can definitely buy any team except Hao in Europe. If it is only calculated from the perspective of football, it is certainly not worth the price. But if it is considered from the long-term perspective and China's economic environment, this transaction is still acceptable.

Xiang Tianming noticed Gao Han's frown and said with a smile: "the price is indeed a little high, but we have also reached another agreement with the other party. The other party will no longer require the name of the team, but we will use a chest advertising sponsorship contract in the next five years to offset part of the purchase money, and have the priority to renew the contract under the same quotation after the contract expires."

"Chest advertising sponsorship contract? How much a year? " Gao Han asked.

This is now a major revenue item of the Chinese Super League team. Although it can be used to offset the purchase money, it can greatly ease the financial pressure when purchasing, but if the price is too low, it is absolutely not cost-effective.

"Five years worth a billion." Xiang Tianming said with a smile.

It was also during this negotiation that Xiang Tianming admired Soriano, who relied heavily on the high cold. Before he took office, he worked out a very detailed plan for all kinds of management mechanism reform, commercial market development and other aspects that would be carried out after he took office, which convinced the holders of Beijing team.

200 million a year, this chest advertising sponsorship contract is absolutely the sky high price of CSL.

Even the most popular Guangzhou Hengda team, before the market price is only 180 million, and from the results of Beijing team in recent years, it must take a little time to compete with Hengda.

Of course, the other side's most important is not only the Beijing team itself, but also the cold and China city behind it.

These two gold lettered signboards are bound to bring great brand improvement to the Beijing team. In addition, van Gaal's coaching has become a foregone conclusion. Before returning to the Netherlands, the Dutch coach revealed to Soriano and begiristan personally.

In this case, the capital side's five-year offer of $1 billion is more focused on the future.

What Alpine thinks is, five years worth one billion, which is really a good thing for the current acquisition, because the next step is to attract aid, to operate, and to rebuild a new stadium. Every one of them needs to burn money. Signing this contract is very beneficial to alpine, and the acquisition price is directly reduced by one billion.

Of course, in the next five years, if we lose a large amount of revenue from Jersey advertising, Beijing Chinatown must expand its financial resources as soon as possible.

"Don't worry, Soriano is basically planned." Xiang Tianming said with a smile.

"According to his estimation, with the current popularity of the Chinese Super League, especially in the case of excellent performance of the national team, driven by the two gold lettered signboards of you and Chinatown, the overall commercial value of the team will rise with the tide."

"According to the current situation of the Beijing team, there are two advertisements behind it. Soriano's valuation should be between 40 million and 50 million, and one armband advertisement is expected to be about 20 million. Moreover, he plans to attract more investment for foreign brands and strive to build Beijing Chinatown into a propaganda position for foreign brands in the Chinese market."

After Xiang Tianming said this, Gao Han really felt feverish.

If you calculate this way, the sponsorship income from a single jersey can earn 200 million yuan a year. If you calculate this way, the total price of 4 billion yuan is not expensive. It's just

"Are these words too optimistic for Soriano?" Gao Han asked, frowning.

Too optimistic is not a good thing.

Xiang Tianming looked at the car ahead and nodded: "at first, uncle Lin and I were too optimistic, but after in-depth conversation with Soriano, I felt that even if we overestimated, we would never leave."

"What do you say?" Alpine is curious.

He doesn't know much about the commercial development of a team.

In Madrid, these things have always been entrusted to Amando Marcos. Here in Beijing, he intends to give full power to Soriano, who will be the general manager of the team, and bergiristan as the technical director. The most important position of the president is entrusted to Lin Guoping, who is in charge of the overall situation.

"According to the data from the Football Association, the total number of Chinese Super League spectators in the 2016 season will exceed expectations, reaching nearly six million, which will rank fifth in the world, surpassing the top European leagues such as Serie A and French league. The total number of people watching the matches live on TV will reach 600 million, and the number of spectators will exceed 100 million."

"As the most successful, valuable and influential professional league in the world, the Premier League has 4.7 billion live spectators and 620 million spectators. However, the Premier League has many fans all over the world, even in China, but the Chinese Super League fans are mainly in China."

"In contrast, the CSL's customer group is more clear and targeted, which is naturally more conducive to the promotion of advertisers, so they will be more willing to pay for it. If the Premier League is used as a template, the most expensive chest advertising cost of CSL should be between 150 million and 300 million."

"More importantly, in recent years, the number of domestic league fans has increased rapidly. In addition, the performance of the national team has improved, and the enthusiasm of domestic football fans is high. It is estimated that the sponsorship fee will increase by 5% to 10% every year. Therefore, the holders of Beijing team will receive 200 million advertising sponsorship every year."

This is the first time for Gao Han to look at the Chinese Super League from this perspective, and Soriano really has a point.

"In addition to the League environment, the football atmosphere in Beijing is very strong, and the fans are famous for their loyalty. According to the data report released by Nielsen, nearly 80% of the fans in Beijing visit the official account every day, and one third of the fans interact with the club every day. The loyalty of the fans to the club is far more than that of other teams in China."

"But more importantly, the average monthly income of Beijing fans is nearly 8000 yuan, and their purchasing power is far more than that of other teams in China. Therefore, Soriano has decided that once he takes over Beijing team, he will hold a huge investment promotion meeting and invite many well-known brands at home and abroad. This will be his first shot."

Gao Han really doesn't know much about the specific business operation. He always believes that professional affairs should be handled by professional talents. This was the case in Madrid before, and it will still be the case in Beijing now.

Judging from what soliano said, he should be fully prepared and targeted. If he dares to do so, he must have his own strength. I believe he must be prepared for the cold.

If it is true, as Soriano said, the acquisition of Beijing team by alpine will not lose money, but make a lot of money.

"Not only that." Xiang Tianming laughs.

After the arrival of alpine cold in Beijing, the good news is one after another. Now he looks curiously at xiangtianming, "what else?"

"We have basically reached an agreement with the stadium owners. After winning the stadium, we will rebuild it. There are two subway lines under construction, one horizontal and one vertical, which are line 3 and line 17. These two subway lines will meet at the stadium. At that time, our new stadium will be planned and designed according to this point, Strive to build a landmark building in the core area of Beijing, but also create a new business district. "

It was also at this moment that Gao Han suddenly remembered that Xiang Tianming's family was engaged in real estate, only that he, the prince, was not engaged in his real estate business, and he just came to play football with himself.

And when Xiang Tianming said that, Gao Han was overjoyed.

At present, the biggest problem of the home stadium is that the transportation is not convenient, and the subway does not pass through here. But since there are two subway lines under planning and construction, the situation is completely different. Especially, it will become a transit station, so the commercial value will be greater.

If we combine the characteristics of the stadium to create a new business district, it will be a good business for Beijing Chinatown.

However, line 3 and line 17 are still many years away, but in any case, this is good news.

"By the way, how about the specific foreign aid?" Gao Han asked.

No matter how the business is developed, professional teams still need to see the truth on the court.