Chapter 635

For Bayern Munich, the coming year 2007 is definitely a year of ups and downs.

If the first half of the year is dark, then the second half is bright.

As the leader of the Bundesliga, the big three of Bayern Munich's management would never have thought that the team would only get the fourth place in the League last season instead of the Champions League this season, which is a huge blow to the Bundesliga giants.

From the perspective of actual revenue, failure to participate in the Champions League will at least cost Bayern Munich more than 30 million euros, which does not include the potential brand revenue and a series of other weakening of commercial value.

At that time, the management of the big three is almost confused, almost resigned.

But it was also at that time that Bayern Munich decided to redefine the direction of the team's management, decided to adopt a bold management mode and try their best to promote the reform, so they invited Gao Han to coach with a huge annual salary.

What they didn't expect was that the arrival of cold weather not only brought great brand value improvement to Bayern Munich, but also helped the Bundesliga giants to attract talented players such as Ribery, Robben and Aguero.

Not long ago, in the European football brand value ranking list listed by a famous European advertising company, Bayern Munich surpassed Chelsea and ranked fourth in Europe. Moreover, it is the only team in the top 20 that has not won the Champions League.

With a net investment of 100 million euros, Bayern Munich has seen huge returns in its operation. The brand value of this Bundesliga giant even exceeds the sum of Schalke 04, the defending champion Stuttgart and Werder Bremen, the most popular German team last season.

It can be said that the cold led the stars to join, so that Bayern Munich's monopoly position in the German market is constantly strengthening.

If that's all, the big three won't be so excited.

From July 1, 2006 to July 1, 2007, Bayern Munich, as the most successful club in Germany, had a turnover of 225.8 million euros and a net profit of nearly 20 million euros, which was double the previous season. This shocked the board of directors at that time.

It can be said that the reason why the team invested 100 million euros in the summer transfer fee, confidence comes from this.

However, what shocked all the directors was that in the past half a year, at the recent high-level meeting, financial director Karl hopfner announced excitedly that in the coming financial year, although Bayern Munich will not be in the Champions League, its business will be greatly hit, but its revenue in other aspects will be surprisingly increased, Net profit is expected to double again.

What's the concept?

In other words, the net profit of Bayern Munich has been equal to the whole year of last season in the past six months when Gao Han led the stars to join, and this data may continue to improve as the team's performance becomes better and better.

There is a very important reason for this, because of the cold joining, Adidas and Audi have greatly increased the sponsorship fees of Bayern Munich, which makes the Bundesliga giants benefit a lot in this aspect.

In addition, with the joining of the cold and stars, Bayern Munich's market has been greatly stimulated.

According to the retail data, the sales of fans' accessories in the new season are more than 200% higher than that in the same period of last season, which is the hottest year in Bayern Munich's history.

The club had widely expected that the enthusiasm of the fans should decline with the decline of the world cup in Germany. However, the arrival of the cold weather and the stars made the enthusiasm of the fans increase instead of decreasing. Not only the Allianz stadium was full in every game, but even all the away matches of Bayern Munich were basically full.

In many fans supplies, Jersey sales is undoubtedly the most popular.

For a long time, elber's No. 9 shirt is the sales champion of Bayern Munich. Only legendary star Klinsmann's No. 18 shirt can compete with it. But in the past six months, Ribery, Klose, Robben and Aguero, and even Modric's shirts have become the best sellers.

But what shocked Bayern Munich management most was that the shirt with the highest sales volume in the past half a year was actually the red and blue striped shirt that Beckenbauer and Rummenigge handed over to Gao Han with the name of Gao Han printed on the back.

According to club statistics, the team played Werder Bremen at Allianz stadium for the first time. At least 15000 fans in the stands wore the shirt. More than half of the fans bought Bayern Munich's new season shirt.

In the past six months, the sales of Alpine jerseys have always accounted for about half of the total sales of the club jerseys.

Even the German media are generally shocked by this, because in their view, the consumption of German fans has always been more conservative and more traditional. Therefore, when the management presented the alpine jerseys, they also considered this, so they gave him the classic style of the 1990s.

But unexpectedly, the joining of Alpine has given a huge stimulation to the German global market, bringing incredible blowout effect.

The German media even named this wave the alpine effect.

The profits from the sales of jerseys are shared by Adidas, Bayern Munich and alpine.

I don't know how much I've made in half a year.

In addition to the sales of fans' supplies, the registered members of Bayern Munich also rose sharply, from 100000 six months ago to more than 150000 now, with a full rise of 50000 people. In the month after the announcement of joining the club, the number of registered members directly rose by 20000, setting the highest record in the history of the club.

In the past, the development day of Bayern Munich's sebena base, though able to attract many fans, is now overcrowded. Each open day can attract no less than 6000 fans. Even a Munich travel agency has listed sebena as one of the must visit classics and regularly leads fans from all over the world to visit it every week.

The passion of the fans has greatly boosted the attendance of Allianz stadium. Even the more than 2000 expensive business seats have been sold out, which is the first time in the history of Bayern Munich.

You know, even the opening ceremony of the world cup in Germany failed to do that.

All kinds of data show to Bayern Munich that compared with half a year ago, the management of the club has undergone a transformation and reached a higher level. What has brought all kinds of changes is the cold weather and the team he led.

It is precisely because of this amazing good news before Christmas that the management of Bayern Munich is very excited, and the board of directors is also very satisfied with the coaching performance of Alpine. I hope the team can continue to work hard, continue to develop this good momentum, and make greater achievements for the operation of Bayern Munich.

Professional league, to put it bluntly, is to burn money.

Whoever burns more and wisely is the winner.

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"Ha ha, just two days ago, our governor personally presented us with a heavyweight award at a star enterprise award party. At the same time, he personally promised me that Bayern Munich would be listed as a key development enterprise in Bavaria and that he would give us full support in all aspects."

When Rummenigge introduced these to Gao Han, his face was very ruddy and he looked a little excited.

For Bayern Munich, this is absolutely a golden opportunity for development, which is also unprecedented in the history of German professional football.

Not only him, but also Beckenbauer and Hoeness.

At the beginning, they chose high cold because of their achievements, but they never thought that the arrival of high cold could bring so amazing shock to Bayern Munich and the whole Bundesliga League.

He is like a shot in the arm, injected into the weak German market, so that the whole Bundesliga are boiling.

Gao Han was not satisfied with what the management had conveyed, but he didn't take it seriously. He turned around and talked about what Van Biden had just mentioned to himself, which poured a bucket of cold water on the management's excited mind.

"Van Biden is leaving?" Beckenbauer also found it tricky.

"If he's gone, can young players be trusted if there's a problem in the second half?"

"Yes, it's a good deal. We can only use four centre backs now. He's gone and there are three left. It's dangerous to deal with three fronts."

Gao Han is also thinking about this, "but I can see that he has made up his mind to go."

The big three look at each other in a dilemma.

Van Biden will be very popular in the transfer market because there are few centre backs, especially good ones.

More importantly, van Biden has played in the Premier League, is familiar with the Premier League, and is more popular with the Premier League teams. Before, there were even rumors that Chelsea wanted him, but then it was over.

"What's your opinion?" Rummenigge asked with concern.

He is now completely devoted to the cold.

Gao Han raised his head and looked deeply at the three managers in front of him. He hesitated.

Beckenbauer is also a human spirit. Seeing the calculation in the heart of the high cold, he nodded and said, "don't worry, just say it, we'll study it again."

With the words of the emperor of football, we are not afraid of arrogation in the cold.

"My opinion is that since van Biden wants to leave, let him go. But if he is a striker, Podolski had better stay. Even if he wants to leave, he has to wait until the summer, because we can't supplement in time during the winter break."

These are the two most determined players in the team to leave, both for the European Cup.

Beckenbauer after listening, thought, "OK, Podolski, we come forward to communicate, should be able to stabilize him."

These three are all highly respected elders in German football. They convinced Podolski to join Bayern Munich at the beginning. It should be no problem for them to come forward to retain them.

"You can tell him that as long as he recovers in training, I promise to give him more chances."

With the words of high cold, the big three will be able to speak.

"But one thing, I think, must be done as soon as possible, preferably during the winter break." Gao Han said solemnly.

"Well, you say." Rummenigge did not ask anything and agreed directly.

He firmly believes that as long as the cold team continues to win like this, Bayern Munich will be able to go to a higher level in business and even keep pace with Real Madrid and Manchester United.

"The renewal of the team must be completed as soon as possible."

It turned out that the big three understood this in their hearts.

"Kahn is retiring, the future backbone of the team must be Bayern Munich's local players, although for the time being, van Bommel has a high reputation in the team and can live in the dressing room, but in two years, ram and Schweinsteiger and other players will certainly play the main role, and their contract renewal should be completed quickly."

"There is Lucio, the Brazilian centre back in the back line of the role is very obvious, we must do our best to retain

Although Gao Han said to renew his contract, the management understood what he meant.

The stars are very important, but the backbone is also important. Bayern Munich can't make the same mistake when Real Madrid made the stupid mistake of valuing the stars over the backbone.

The big three are also aware of the seriousness of the problem. Even captain Kahn refuses to attend the Christmas party, and Gao Han personally urges. Obviously, the matter has come to the point where it must be solved as soon as possible.

"Good." Rummenigge also agreed seriously.

"Before the end of the winter break, I will give you a satisfactory answer."