Chapter 547

Two distinguished guests have arrived at the Bernabeu stadium in Madrid, Spain.

Real Madrid even sent out Sanchez, head of commercial operation Department, to welcome them into the senior conference hall of the Bernabeu stadium, where President Calderon and general manager Mijatovic had been waiting for a long time.

"Welcome to the Bernabeu, Mr. Weigel, Mr. Rooney."

"It's our pleasure."

The two are Gunter Weigel, Adidas head of football affairs, and Jan roono, Adidas head of global public relations.

As the number one sponsor of Real Madrid, Adidas two department heads visit the Bernabeu at the same time, which is a rare thing that Real Madrid has not seen in recent years, so Real Madrid attaches great importance to it.

After a simple greeting, the guests sat down.

"It's supposed to be your first visit to the Bernabeu. Wait a minute, I'll show you around, especially our honor exhibition hall." Calder ó n said with a smile that he was pleased to mention the honor exhibition hall.

Real Madrid's number of Champions is second to none in European football.

But unexpectedly, as soon as his voice dropped, young Rooney would smile, "this is the second time. The last time was for the transfer of David. Although it has been four years, there should be no big change."

A simple word, but let Real Madrid people can not help some embarrassment.

Beckham joined Real Madrid in 2003. After that, Bernabeu has not been able to add a significant championship trophy to his honor room, whether in Spain or in the Champions League.

Even in the domestic league, Real Madrid has been suppressed by Barcelona and rivals Atletico Madrid.

From this sentence, we can see that the two senior executives of Adidas come together for a reason.

"Let's talk straight." Gunter weiger is more direct and straightforward, "we're here to know if all kinds of rumors from the outside world are true."

Calderon, Mijatovic and others were secretly surprised to hear Gunter weiger's tone so tough.

It's time to come.

But when it's time to be stupid, you have to continue to be stupid.

"I don't know what Mr. weiger's rumor means?" Asked Mijatovic with a smile.

Gunter weiger frowned. "Do I have to make it clear? Of course, it's about the rumor about your internal rectification. You've sold a Ronaldo, so you won't tell me there's no such thing, will you

In the past, this news has really made a lot of noise in Spain and even the whole world.

The cause of the matter is that in an interview with radio Searle, Mijatovic said publicly that both he and coach Fabio Capello would only trust players who have a sense of responsibility, and Real Madrid players who fail to meet the requirements will not rule out being washed out of the team.

The reason why Mijatovic said that is because Real Madrid had a bad performance in the first half, the management was very dissatisfied with the team's performance, and after that, they did decisively clean up Ronaldo.

What's more, the management of the club resolutely blocked David from renewing his contract with the club.

The whole thing has caused great repercussions in the Real Madrid team, and it can even be said that people are in a panic, because who has a sense of responsibility, who has no sense of responsibility, what do you think? Who will judge?

However, after cleaning Ronaldo and blocking David, Real Madrid's Galaxy warship in the most glorious period has already fallen apart. In addition, Zidane retired, FIGO left the team, Robert Carlos is old, and the most brilliant stars of that year are already declining. The commercial value of Real Madrid is also greatly reduced.

You know, Real Madrid's current sponsorship contract with Adidas was signed in 2004, when the galaxy warship was the brightest, and ended in 2008. Although there are renewal terms in the contract, Real Madrid's series of actions will still make the sponsors dissatisfied.

It can be said that the management has been psychologically prepared for this.

"It's true, Mr. Weigel." Mijatovic is honest to admit, "but absolutely not as serious as the outside world rumors, especially after the sale of Ronaldo."

Adidas is not satisfied with this.

Ronaldo's sponsor is Nike. At that time, Real Madrid recruited Ronaldo from the Inter Milan team sponsored by Nike, and the sponsor Adidas made a lot of efforts. This is purely to seize the market with Nike.

Everyone knows that although Ronaldo is wearing Nike boots, he is wearing Adidas Jersey, which leads to the fact that Nike's investment in Ronaldo is more like advertising for Adidas.

The same goes for David and Lionel Messi of Barcelona.

When Real Madrid wanted to clean Ronaldo, they didn't communicate with Adidas in advance, and even almost sent Ronaldo back to Inter Milan, which was absolutely unacceptable to Adidas.

Although Ronaldo has passed his peak, he is one of the greatest stars in football history.

"Mr. weiger, Mr. Rooney, you all know professional football very well. It should be very clear that the reason why our team's performance has been low in the past few years is due to lax internal discipline. This season we invited Capello to coach to rectify the team, but from the first half, the effect is not obvious, so we decided to rectify it."

Speaking of this, Mijatovic is also a helpless expression, "but it's a pity that many of our high-level discussions were leaked out by the media, causing a lot of controversy, but please believe that the situation is still controllable."

In the past few years, there have been two dressing room riots in the Real Madrid team, one during the coaching period of Camacho and the other during the coaching period of Rosenberg, so Mijatovic is very decisive this time.

"What about David?" Asked young Rooney with concern.

Just now, they made it clear that David was introduced by Adidas, and even his No. 23 shirt was chosen by Adidas, in order to fight against Nike's Jordan Brand.

Different from Figo, Ronaldo, Zidane and other superstars, David has been in good condition so far, but he was blocked by the club because of the contract renewal problem, which made Adidas have to step in to understand the situation.

"Our club has been working hard all the time. We very much hope to reach a new contract with him. We have also offered quite generous terms, but David has always refused to give in on some terms, which led to the breakdown of our contract renewal negotiations

Mijatovic said here, the conversation changed, "but I can guarantee that we have never blocked David, the team arranged who the game, completely by coach Capello, we will not interfere."

Is it?

Gunter weiger and Jan Rooney are deeply suspicious of the statement.

According to the information they have received, the reason why Real Madrid and David have not reached an agreement is that they have not reached an agreement on the right of portrait. The current management refuses to fulfill Florentino's promise to return 50% of the right of portrait to David because everyone knows the commercial value of David.

In fact, adidas has long heard about some practices of the current management of Real Madrid, especially Calderon and Mijatovic. It is said that on the one hand, they are cleaning the traces of the Florentino period, but on the other hand, they are using the gold lettered signboard laid by Florentino in the past to make money wantonly, especially brand authorization.

Adidas is not satisfied with the new management of Real Madrid.

However, due to the current situation in La Liga, Barcelona and Atletico Madrid are both sponsored by Nike. Adidas can barely compete with its rivals only by firmly grasping Real Madrid.

But in terms of sponsorship

Mijatovic has been paying attention to the faces of the directors of the two major departments of Adidas. He knows better than anyone that these two people decide the sponsorship fee of tens of millions of euros a year for Real Madrid. He is also very clear about the current situation faced by the team.

"Mr. weiger, Mr. Rooney, frankly speaking, not only you are not satisfied with the current situation of the team, but we are also very dissatisfied. But I have talked with coach Capello and the players in the team. They are very confident that they can... Beat... Defeat... High... Cold in the Bernabeu field."

"What?" Both weiger and luno were shocked.

"Defeat Gao Han?"

But soon, the two shook their heads and laughed, "it's impossible!"

"Why not?" Asked Mijatovic.

"Capello personally assured me that you should know that he had several matches with Gao Han when he was in charge of the Serie A League. He knows Gao Han very well, inter are good at attacking and Capello is good at defending. We are fighting at home again. I think you should know that everything is possible at the Bernabeu stadium

The Bernabeu stadium is indeed the most difficult fortress to be broken by the visiting team in the world football, especially under the guidance of Capello, who is the most good at defending. It's really hard to say if Inter can overcome the cold.

Defeat, maybe a little too much, but hold the draw, it's really possible.

The sponsor of Alpine is Nike, and it has not been easy to deal with Adidas. If we can beat, no, even draw against the alpine Inter Milan this time, it will make the whole world a sensation.

Gunter weiger and Jan roono are the senior executives of Adidas. They know better than anyone that Real Madrid will definitely be a great help to Adidas if they can really do it.

They have heard that Nike is going to sign a huge sponsorship contract with alpine. If it breaks Alpine's gold medal, it will be interesting!

"Are you... Sure?" Asked Gunter weiger cautiously.

Mijatovic turned his eyes and said with a smile: "to be honest, it's a bit difficult to beat, half to half, but if you want to stick to a draw, I think it's very possible."

Gunter weiger and Jan roono looked at each other for a while, and finally believed what Mijatovic said.

Real Madrid is famous, but also in the Bernabeu stadium, and tactical master Fabio Capello is in charge. If you really want to defend yourself, there is still a great possibility of a draw.

Even if the cold really so magical, but his hands of Inter Milan in the end is not omnipotent, especially in the face of an iron wall.

Throughout the past few years, alpine coach's team is not without experience almost draw situation.

With that in mind, Gunter Weigel immediately decided.

"Well, as long as you can draw with Inter, we can talk about everything."

This draw alone is worth a year's sponsorship from Adidas to Real Madrid.