Chapter 1502

Jinghua, the top floor of golden palm building.

Liu Zhihua is very busy these days. Many film distributors are actively contacting him and want to arrange the May Day show of their films.

The only thing that Liu Zhihua can't figure out is that Xia Yue studio, the producer of crazy stone, which has been widely publicized on the Internet recently, doesn't get in touch with their cinema?

In accordance with past practice, movie producers and theaters must always wrangle their profits in the movie.

I can't wait until the last day to contact them. Is it the upper court line?

At that time, the publicity of the cinema can't keep up?

Dong Dong!

Just when Liu Zhihua was going to call other cinemas to inquire about the movie location of Xia Yue studio, the sound of knocking on the door rang.

"Come in, please Liu Zhihua pinched his eyebrows and said.

A beautiful young woman in professional clothes, with a concave convex figure, pushed the door and came in. Her face was a little anxious. She just heard her say:

"Mr. Liu, I just received the news that" Crazy Stone "produced by Xia Yue studio has signed a contract for panda video, which will be premiered in panda video on May 1!"

"What panda video premieres?" When Liu Zhihua first heard the news, he didn't come back.

But soon he reacted, and the fatigue on his face cleared away. He asked, "Jiang Xue, is this news accurate? Is that what Xia Yue studio announced? "

"Accurate, but it wasn't released by Xia Yue studio."

Beautiful woman said: "it's the official news of panda video. Li Liyan, a famous film critic, also posted a long micro blog to respond to this incident. Now it's all over the Internet!"

Li Liyan?

Liu Zhihua is very familiar with this person.

It's not that he knows Li Liyan, but because although he is young, he is a well-known film critic and film industry economic analyst in the industry... Many of his articles on film reviews and film industry analysis have been published in professional newspapers and websites at home and abroad.

"You go out first. I'll see for myself." Liu Zhihua frowned after the earthquake.

I can't help wrinkling. If crazy stone is premiered in panda video, what impact it will have on society, film industry and entertainment industry will be unthinkable!

He was quick to open his microblog. Before he searched Li Liyan, he already saw the news pushed by the main interface

The pioneer of film broadcasting mode!

"Oh, the title is quite high!"

Liu Zhihua gave a sneer, and then click into the microblog to read it.

……

In addition to Liu Zhihua of the Golden Palm cinema, Lin Dongfeng of the east ring cinema, Zhai Zhongyin of the same city cinema, and Feng Jianlin of the Changning cinema all know about it, and their reactions are different.

There are 53 hospital line companies in China. The boss of each company is not in a good mood, or full of anger, or full of gloom... Even the chairman of Changning group, Feng Jianlin, is no exception!

Changning group, the top office of the president.

"Zixia is really cruel. It's pushing our cinema line to a dead end."

Looking at the long micro blog on the computer in front of him, Feng Jianlin had a bitter smile on his face.

No wonder Liu Zixia repeatedly confirmed that he didn't want to regret when eating in the Beijing suburb hotel that day.

At the beginning, Feng Jianlin didn't care. After all, what can you do to make the cinema company regret?

But now he knows that Liu Zixia's play is tantamount to forcing all domestic cinema companies to the opposite of Xia Yue's studio.

Take Changning cinema as an example. If all the film and television companies decide to broadcast online, what else will the cinema make?

Changning cinema, which has only opened for a few months, will be closed soon after its opening!

Decoration, publicity, land leasing... These are worth more than ten billion yuan. Can't we just go with the wind?

"Dad, what's the last resort?"

Feng Sirui is sitting opposite Feng Jianlin playing with his mobile phone. When he hears this, he asks subconsciously.

"You're the top fan group in summer, don't know about it?"

Feng Jianlin glanced at his son and said, "crazy stone is going to premiere on the panda video, and the broadcast time will remain unchanged. It's May 1."

"I'm a fan manager, and I'm not the top manager of xiayue studio. How can I know this?"

Feng Sirui rolled his eyes and said, "besides, isn't it a settled thing? How many days have you been publicizing the new movie on May 1st

"Don't you understand?" Feng Jianlin had a green tendon on his forehead and said, "the movie premiered on panda video, not in the cinema!"

"I heard that. Where is it different?"

Feng Sirui said indifferently, "isn't that better? Play it online, save going to the cinema

"You smelly boy, you are really ignorant!"

Feng Jianlin was helpless. He touched his chin and said, "do you know how we earn money from cinema line?"

"Well, there are mainly three ways?"

Feng Sirui was stunned for a moment, put down his mobile phone, thought about it carefully, and said:

"The first one is the film box office share. In addition to the special funds and business tax that need to be paid to the relevant departments, the remaining 90% of the box office revenue is shared by the cinema and the film producers. The specific share mainly depends on how the two sides talk about it!

The second is advertising revenue, such as advertising in the hall, face-to-face advertising on movie tickets, and most importantly, advertising before movie screening. We charge these advertisers agency fees and publicity fees.

The third is cooperation replacement. For example, if you cooperate with supermarkets or retail stores, you can get movie tickets as much as you want... If you add up, there are many discounts on a movie ticket. Let's charge the supermarket or retail stores. "

"It's over?"

Listening to Feng Sirui's analysis, Feng Jianlin nodded while listening.

It seems that this guy is not ignorant, he is willing to think about problems in his head. As he just said, he has a lot of knowledge, which people who are not professional don't know.

"It's over!" Feng Sirui nodded and said, "Dad, isn't this the main income of the cinema?"

Feng Jianlin stared at Feng Sirui for a long time before he said, "have you forgotten that it can be said to be the source of profits for violence?"

"What is it?" Feng Sirui twisted his brows and thought for a while, then asked.

"For sale!" Feng Jianlin slowly spits out two words.

"For sale?"

Feng Si Rui scratched his hair, suddenly clapped his hand and said, "by the way, it's popcorn, coke... And other food and drinks sold in cinemas, right?"

Without waiting for Feng Jianlin to speak, Comrade Feng continued to add: "take popcorn as an example. The price of a bag of popcorn is about 20 yuan, but its cost is absolutely no more than 3 yuan. The difference between the price of 10 yuan and 20 yuan is a huge profit!"

"You're right, and you're not!"

Feng Jianlin nodded and shook his head again, explaining: "according to the statistics of last year, popcorn and cola are the highest sales of all the products sold in China. However, the development of other food, drinks and film peripheral products is also gradually maturing."

Speaking of this, Feng Jianlin picked up the logo of Changning group on the table and said:

"Just like the logo of our group, it is the logo of our company, and these film peripherals represent a film. In other words, when the cinema broadcasts the film, it not only reaps the box office, but also stimulates the sales of film peripherals, and the film producers are happy to see this."

"Oh, yes!" Feng Sirui suddenly realized.

From this point of view, there are really enough ways to make money for the cinema line, and what he ignored is just the way to bring profits to the cinema line in addition to the film box office share!

"Now, do you know why I said that?"

Feng Jianlin sighed and said, "isn't Zixia breaking the basic rules of the film industry? If all the film makers are willing to give up most of their income and follow Zixia's way, I'm afraid we cinemas will have no way to live! "

Although this will cause a loss of offline box office revenue for film makers, it is really nothing compared with the cinema, which is the only one with a large share ratio.

At best, that is, the loss of a little income only, the cost can definitely be recovered!

"In that case, brother Xia can't be hated by the major cinema line companies?"

Feng Sirui's eyes suddenly became round. If it is true, isn't Liu Zixia doing the right thing with the whole film industry?

What's the point of doing this?

Is it because the cinema suddenly raised the ticket price to 100 yuan?

"Sure!"

Feng Jianlin nodded and said, "if I don't talk about other people, even when I see this news, I will feel angry. If I change other people, I'm afraid I'll strangle Zixia."

"What about that?" Feng Sirui said anxiously, "I'll call brother Xia to see if I can make him change his mind."

While saying this, Feng Sirui picked up his mobile phone to dial.

"I see, it's useless for you to make this call. I advise you to save your strength."

Feng Jianlin stares at Feng Sirui and says:

"You don't know Zixia's character? If he decides something, even if there are ten cows, he won't come back. Besides, do you think he didn't think of it before he did it? "

This time, Feng Sirui couldn't figure it out. He said, "now that he thought about it, why do you want to do it? I don't know if I'm making trouble for myself, but I'm making trouble for the whole film industry. "

"You see the bad, the good?" Feng Jianlin shook his head and said, "think about it, who is the beneficiary of this matter?"

"Of course, the beneficiaries are Xia Yue studio and panda video. Who else can it be?" Feng Sirui blurted out.

"It's a fart, yes!" Feng Jianlin said: "of course, it's fans, it's consumers!"

"Ah?"

Feng Sirui is completely stunned this time, because he can't understand why the beneficiaries are consumers!

For fans, isn't it just another place to watch movies?

What are the benefits and what are the disadvantages?

…………

PS: in recent half a month, the toothache is very serious. I went to the dentist and said that it was the inflammation of the wisdom tooth gums, which made me take anti-inflammatory drugs all the time. It really didn't work. I'm going to pull it out. This is the main reason for the lack of updates. I hope my good friends can understand. Thank you