The trailer, to put it bluntly, is to clip many wonderful scenes together.

Click on the trailer at the top. The first one that catches your eyes is Bao Shihong, played by Li Guoli. He lies on a table with his bare upper body, picking a cigarette in the ashtray and saying:

"Think of a good fart, pick up a cigarette fart, I can't pick up a Hongtashan, you don't pay..."

Without waiting for netizens to react, the picture jumps to another scene, where a gray van rushes down the road and crashes into a white BMW on the side of the road.

Then the little secretary with the middle parting and glasses came down from the car, looked at the van and said, "dog. Day, high tech, driverless! No, don't touch me. Can't you drive it? "

Although only said such a sentence, but that kind of voice, that kind of unique Jincheng tone, immediately let those who watch the trailer, ha ha laugh.

The real estate developer Feng Dong, played by Xu Zheng, slaps the newspaper on the table and says:

"Hype, the gallstones pulled out by the Jade Emperor are not worth tens of thousands of yuan. A ghost comes out..."

Describing a piece of crystal green jade as a gallstone pulled out by the Jade Emperor immediately made people laugh.

This metaphor is appropriate or inappropriate, but it is enough to make people laugh.

After all, Xu Zheng is an old comedian. It's funny that this performance is accompanied by talking.

After Xu Zheng, there are the classic dialect dialogues of Daoge, Huang Bo and Xiaojun

"Dawg, do I look like Batman?"

"What Batman?"

"Brother Dao, this rag is not suitable for you at all..."

In just three sentences, from QingQin accent to jingpian accent, and then to Hebei accent... It's a hodgepodge of dialects.

Judging from these two clips alone, there are four local accents: Sichuan Province, Shandong Province, Jinghua province and Hebei Province. I don't know if there are accents from other provinces.

In the third clip, it's Michael the international thief.

He came out of the airport with a silver suitcase, which was set by black skin. Then he looked at the place where he had just let go of his bag and said, "I'll give you a lung!"

This is the accent of the fifth place, obviously Cantonese!

God, this movie is amazing. There are so many dialects in the movie trailer, and they understand every word with an accent.

Together, how can those words be so enjoyable?

The whole trailer funny clips are one after another, so that all the netizens watching the trailer are laughing.

Especially when the director's son was kidnapped and forced by the Taoist brother to call his father.

What's more, it makes netizens laugh and their stomachs ache. That's to say, the movie trailer is too short. Otherwise, they can laugh all day, and they don't have the same look.

"I'll go. This movie is so funny. I can't do it. I have a stomachache with laughter!"

"Ouch, don't touch me. This explanation is really amazing. It seems that BMW will carry this pot for a long time!"

"In my opinion, this movie has set a precedent for Mandarin movies with accents..."

Netizens at home laugh tears DC, stomach pain.

It's really not easy for a trailer of a comedy movie to achieve this level.

Although the trailer may be a collection of the most exciting clips in the movie, it only takes more than a minute, which definitely represents the whole movie, so the movie is still very attractive!

All of a sudden, a whirlwind called "Crazy Stone" swept the Internet. Everyone was looking forward to the movie. They even wanted to watch it now.

……

Over the next few days, other methods were added to the film's publicity.

For example, with the addition of panda short, Douyin, speedhand and other short video live broadcasting platforms, we can see more wonderful clips of "Crazy Stone" from the work number of xiayue studio.

These highlights are different from the trailer, generally in the movie, about the actor's personal wonderful clips, as well as some shooting gags.

Another example is the addition of TV variety shows, from "movie star recommendation" of CCTV film channel, to "big drama watching Beijing" of Jinghua satellite TV, and season n of "running man" of Jiangsu and Zhejiang satellite TV

Generally speaking, in addition to Chengguang TV station, the variety shows of several major TV stations have the participation of the leading and supporting actors of crazy stone.

Following the publicity of the Internet and TV stations, there are meetings for the main creative members organized by the major newspapers and the crew.

As the screenwriter of the film, Liu Zixia once participated in the first meeting of the main creators, and sang a song at the meeting, that is, the episode of "Crazy Stone" I love your dear girl.

Because of this song, how many young girls are intoxicated?

So, "Crazy Stone" after a few days of continuous influence, to a big bang!

When the movie trailer just went out, it only had more than one million hits.

But the next day, the number of hits on the trailer soared to 7 million!

On the third day, the number of hits on the trailer continued to soar, successfully exceeding 10 million.

Day four, day five

A week later, "Crazy Stone" Trailer hits, has exceeded 180 million mark!

Although it's just a short, one minute trailer, the official video released by xiayue studio is still very promotional.

As a result, the major websites, TV stations, newspapers and other major media have made a lot of comments on crazy stone. Gradually, the whole Internet and even the whole country are talking about the film.

As for the continued popularity of movie trailers, Liu Zixia paid close attention to it at the beginning, and then ignored it.

Because for him, it's normal, even a little low, to make such achievements in film promotion.

Li Guoli and Xu Zheng in the film are worth such achievements. In addition, the value of the film itself should far exceed this effect.

But... It's still a long time before May 1st. I'm not in a hurry.

……

Xia Yue studio, Liu Zixia just came back from Xia Yue mansion.

The work there has been on the right track. The deputy directors of all departments have been transferred to xiayue building by him to take charge of the work of all departments. Xiayue studio only has some personnel who can maintain normal operation.

It can be said that the focus of the whole xiayue studio is shifting towards xiayue building.

"Dong Dong Dong!"

Liu Zixia, who is lying in front of the computer and is planning to write a script for elite lawyer, is suddenly awakened by a knock on the door.

After stretching, Liu Zixia said, "please come in!"

"Mr. Liu, I'm so busy here. It's better for you to hide in the office."

Wearing a casual suit, Han Yi pushes the door and walks in.

"Oh, isn't this director Han?"

Seeing Han Yi, Liu Zixia welcomed him with a smile and said, "what's the wind blowing today? How did it blow you here! What's the matter? It's already arranged in the movie? "