Chapter 1363

"Just look for these online game companies and ask for a name."

Suno said directly: "in any case, the most popular games right now, whether it's glory of the king or eating chicken... Er, whether it's elite of peace, the ads will pop up automatically as soon as you enter the game.

At present, these advertising spaces are for game companies to publicize their own games, or introduce new props from game stores. For game companies, there is not much revenue.

If we replace it with our TV series ads, they will be able to reap a lot in terms of money alone, compared with introducing the new props in the game mall. They will not lose money in this business! "

Well, it seems that Liu Zixia's worry is superfluous. This kind of propaganda method is not too simple.

Compared with the one he just thought of, the publicity effect is not a bit worse.

But now time is tight. This kind of publicity can be completed in a few minutes without stopping maintenance.

It's really a very simple way of publicity!

"President Su's idea is really good..."

Jin Lei, deputy director of animation department, hesitated for a moment and said, "I think there can be another way of publicity! That is to delegate the role or skill in Fengshen to the game company. "

Liu Zixia's eyes brightened and said, "Mr. Jin, make it clear!"

"Let me give you an example. It's like the glory of the king."

Jin Lei organized some language and said: "as we all know," glory of the king "is a multiplayer online tactical competitive game, which mainly uses heroes to fight and break the enemy's camp... There are many kinds of heroes in the game, such as Lv Bu, Wu Zetian, Zhuang Zhou... Their professions are different, so their emphasis is different."

"Mr. Jin, we all know what kind of game this is. Can we talk about the key points?" Tang Yifan interrupted Jin Lei.

"Good!"

When Tang Yifan interrupted, Jin Lei was not annoyed. He continued: "we can give the characters in Fengshen romance to the game and make them heroes in the game, such as Jiang Ziya, Yang Jian and Daji..."

"That's a good way!"

Before Jin Lei finished speaking, Su Nuo patted the table and said:

"This gives the game new roles and new ways to play. I think the game company will be happy to play it! What's more, the attraction of the new characters is not too big for fans like me

Liu Zixia finally understood that this is the role and skill of "Fengshen romance" added to the game!

Indeed, this method can deepen the influence of TV series on netizens who play the game, and attract more people to play the game than simply inserting advertisements.

After all, new characters represent new skills, new ways of playing, and new strategies!

If we can use these characters or skills better, won't we win the game as soon as possible?

Moreover, Liu Zixia estimates that if such a cooperation can be achieved, I believe they don't need to do their own publicity at all. The game company itself will pay a lot of money to publicize these characters.

By then, are you worried that no one will know where these characters come from?

Good idea!

It's true that "three cobblers make Zhuge Liang."!

"Mr. Jin is right!"

Liu Zixia nodded, said: "and our animation, animation and creative departments, can also bring suggestions to the game company, can let them in a very short time to design the role and skills, so that publicity can also speed up the schedule!"

"Mr. Liu, let me interrupt!"

At this time, although not very beautiful, but looks very beautiful, about 30 years old woman raised her hand.

Her name is Su Mingjing. She is the director of the Sales Department of the studio and an old man in Tang Yifan's team.

Just listen to her say: "if you use the characters or skills in" Fengshen romance "to authorize the game company, it's better to have a specific authorization fee, which can't be used for nothing."

"How come there are authorization fees?"

"No, I think President Su is quite right. After all, it's a patent role."

"Publicity belongs to publicity, and authorization belongs to authorization. These are two different things..."

As soon as Su Mingjing's voice fell, everyone in the room began to talk in a low voice.

In fact, the top management of these departments are all professional and technical talents. This management major was also self-taught later. It's really not very good at business affairs.

So they don't know whether the game companies charge for the authorization of roles and skills.

But Sunuo, Tang Yifan and Liu Zixia all understood.

It's just about authorized roles, skills and even related background settings, but it's not just about signing an authorized contract... After all, how much do the world outlook, roles and skills of the romance of the gods have?

That's not one or two roles, but a lot of them!

If it's just for the sake of publicity, it's not what a qualified businessman should do!

Thinking of this, Liu Zixia patted the table and said:

"Mr. Su is right! This TV series... Or the novel big IP, can't be licensed to the game company for free just because of the promotion of TV series. Mr. Su, how about this? Your sales department has come up with a specific authorization arrangement. You should try your best to increase the price and show it to me later! "

"Yes, Mr. Liu!" Su Mingjing nodded and agreed.

"Mr. Su, you just said that there is short video live broadcast, right?"

After solving the game publicity, Liu Zixia turned to Sunuo.

Just now, when suno was talking about the game promotion, it seemed that he also talked about the short video live broadcast.

"Yes

Suno nodded and said: "now, the short video live platform is developing rapidly. Almost everyone has one or two or even more short video live apps on their mobile phones. If you register an account of" Fengshen romance "on these platforms, and then release some related shooting gags or make-up photos every day, it should be very effective."

"What Mr. Su said is what I want to say!"

As soon as suno's voice fell, Tang Yifan took over the conversation and said:

"I have an account on panda live broadcast, which has exceeded the value of 3 million fans. Usually I just send some work gags, which also absorbs a large number of fans, waiting for me to update the video every day."

"Smelly boy, you didn't disclose the content of Fengshen romance in advance, did you?" Tang Yifan eyes a stare, said.

"Sister, how dare I?" Tang Yifan shook his head quickly and said, "it's really just work gags!"

"Yifan, you are in the editing department. What do you think of the effect of such publicity?"

Liu Zixia touched his chin and asked, "if we use all the Internet bloggers to publicize TV dramas, is it still too late?"

"This kind of propaganda effect must be very good!"

Tang Yifan nodded directly and said: "but it's a little difficult for all the online bloggers... Just let them forward some videos. It's simple, but if they are required to participate in the publicity, it's too late!"

"That's it!"

Liu Zixia made a direct decision and said, "register an account of" Xia Yue studio "on panda live broadcast. From today on, we will publish some publicity, make-up photos and shooting gags about" Fengshen romance "every day. You can decide what content to publish.

As for panda live broadcast, I'll contact them to see if they can help me to contact them and invite the online Red bloggers with more than 1 million fans on panda live broadcast to Beijing to participate in the shooting of relevant short videos. "

"Mr. Liu, is this necessary?"

Tang Yifan frowned and said, "if you invite those Internet celebrities to Beijing, it's just a big expense in terms of expenses, and the time is really tight."

"Spend what you should!" Liu Zixia waved his hand and said, "OK, let's talk about the publicity of the Internet, TV stations and meetings..."

……

A simple high-level meeting has unlocked three new ways to promote TV dramas.

Liu Zixia is very satisfied with the growth of Sunuo. It seems that he has not been sitting in the position of deputy general manager in recent years. This way of thinking is more sensitive to the development of the entertainment industry than many people in the same industry.

In the evening, Tang Yifan came to find Liu Zixia.

"Mr. Liu, the account has been registered. What do you publish when you watch the short video for the first time?"

Tang Yifan still couldn't make up his mind what to do.

After all, it's the first time to release short videos in the name of studio, so it's better to be cautious.

"Just release the promo of the romance of the gods."

Liu Zixia poured a glass of water for Tang Yifan and said, "you don't have to be too careful. Anyway, it's all for the promotion of TV series, as long as more people see and know it."

"Then... Mr. Liu, take a video!" Tang Yifan said.

"Er..." Liu Zixia was stunned for a moment and said: "what video do I take?"

"I think it's better to be careful in the first video!"

Tang Yifan said: "at least let the netizens know that this account is exclusive to xiayue studio. It's real and effective. It's not disguised by any netizen. It also shows that our studio is sincere, isn't it?"

"You're right, too!" Liu Zixia nodded and said, "that's OK. I'll take a picture in a moment. You can help edit and make it, and then send it up."

"Good..."

Tang Yifan was interrupted by a knock before he finished speaking.

Dong Dong!

"Come in!" Liu Zixia said in a low voice.

"Old three... Ah, Mr. Tang is also here!"

It was Bai Liansheng who pushed the door. When he saw Tang Yifan, he changed his voice subconsciously.

"Liansheng!" Tang Yifan and Bai Liansheng nodded.

"Sister Lian, what can I do for you?" Liu Zixia looked up at Bai Liansheng and asked with a smile.

"Well... Do you have anything to talk about?"

Bai Liansheng took a look at Tang Yifan and said, "why don't you talk first and I'll come back later?"

"Ah, my business is over."

Tang Yifan knew that the two brothers were going to whisper, so he stood up and said, "if you two talk, I'll go out first! Mr. Liu, remember to take videos. "

Said this, patted Bai Liansheng's shoulder, Tang Yifan out of the office.

"Sister Lian, what's the matter? You have to talk about it alone? " Liu Zixia asked curiously.

"Well, have you read the news on the Internet?" Bai Liansheng sighed and asked.

"Online news? What... "

Liu Zixia subconsciously asked when, just after the voice fell, she suddenly came back to herself and said with a smile, "sister Lian, because of this, she began to retreat. It's not like your character?"