Chapter 1061

"Alas

Zhang tiesen sighed and said, "who said no, some programs are even fake... Ah, brother Li, I didn't say you" world treasures "

Zhang tiesen said that fraud has appeared in many treasure authentication programs.

This is not a question of whether antiques are genuine or not. Some of them are only deliberately fake for the sake of the effect of the program.

Li Gang presided over the "world treasures", there have been several times such a situation, but they have nothing to do with Li Gang, the fraud of those issues, he did not participate in shooting.

"Brother tiesen, if you don't add the following sentence, we certainly know that you didn't say" world treasure. "

Zhang Minghao blinked his eyes and said, "but when you say that now, why are you talking about brother Li?"

"Hey, I said, why do you always take me to the pit?" Zhang tiesen was worried and said: "brother Li, I really don't mean that. I'm just talking about it."

"Tiesen, explanation is cover up, cover up is reality!" Li Guoli began to mend the sword: "are you right, Zixia?"

"Er..." Liu Zixia was originally watching a play, but he didn't expect to get burned.

Zhang tiesen's face was a little red. Li Gang said angrily, "OK, you guys, don't really stimulate tiesen. We are just chatting. There's nothing targeted! But just now you are quite right. Now the starting point of our Chinese treasure appraisal programs is too high, and many of them are fake, so they are not very good. "

Zhang tiesen saw that Li Gang spoke for him and quickly changed the topic and said, "brother Li, can the variety show you just said you want to do improve these two points?"

"Well, I'm going to ask Zixia." Then Li Gang turned and looked at Liu Zixia.

This is to leave the problem to Liu Zixia.

Li Guoli and Zhang Minghao's attention also turned to Liu Zixia.

"About this program, our intention is to plan a treasure appraisal program that has no threshold at all!"

Liu Zixia thought for a moment and said, "whether it's high-value or fake handicrafts... What we need to do is to explain to the public our profound Chinese culture, historical heritage and collection characteristics."

"Listen to you, it seems that the project is a little big!"

Li Guoli touched his chin and said, "Zixia, I didn't pour cold water on you. Your idea is good, but there is also a key problem. Those antiques... No, they should be works of art! Where do these works of art come from? "

The state does not support over sale. Art is the right name!

"Yes, Zixia." Zhang Minghao also asked: "I was just thinking about this problem. Even if you don't have the threshold to participate in this program, where do you come from?"

"Propaganda, audition!"

Liu Zixia naturally said: "this program, the first emphasis on publicity, only in the early stage of the program's fame out, people will come to admire it, when the time is not afraid of art to participate?"

"That's a lot of money to spend. Maybe we just have investment and can't get any income." As a senior in the entertainment industry, Li Guoli knows the twists and turns.

If a variety show wants to be publicized, it is not simply to find a few stars. It also needs to have enough foundation for the public to pay attention to the program.

In particular, this kind of variety show is not easy to publicize.

The main reason is that there are no famous experts, there are no real works of art as the town market, and people don't believe that your program can eliminate the false and retain the true?

"That's what I've been hesitating about before." Li Gang interjected: "it's easy to talk about everything else. The main reason is that this publicity is not easy to do. If it's not good, it will take two or three months to publicize."

"No!" Looking at the thoughtful expression of several people, Liu Zixia vomited two words.

"What do you mean?" Zhang tiesen asked, "Zixia, do you have a good publicity plan?"

Liu Zixia nodded and said, "yes, when the experts invited by Mr. Li are in place, we can start right away..."

"No, Zixia, when you talk about it now, you don't even say what kind of program it is."

Zhang Minghao interrupted Liu Zixia and said, "tell us first, we can hear more clearly."

"This program is called treasure hunt, and our orientation for this program is an activity program in the field of art collection."

Liu Zixia has just come back to his senses. Just now, he has been talking about the nature of this program, but he has not introduced it in detail. Now he has said it almost. It's time to make it clear:

"According to the plan, this variety show needs to invite domestic authoritative experts, preferably covering ceramic, calligraphy and painting, jade, bronze, miscellaneous and other cultural collection fields.

In addition to the collection areas involved, another feature of our program is that each program focuses on a city in China.

Based on the local profound cultural heritage, this paper introduces the local places of interest, historical heritage and collection characteristics. Through layer upon layer selection, a work of art that can best reflect the local cultural characteristics and become a card of urban culture will be launched as a local "folk national treasure".

In other words, this program is not only a treasure finding program, but also a combination of knowledge, entertainment, interest and practicality. It can promote the collection boom and promote urban culture. "

"Oh, if you say that, it's not just about spending money."

Several people looked at each other, and Li Gang said with a shocked face: "you need to say hello to the local government in advance. At least you need the consent of the local government to start shooting."

"Yes, you have to spend money and use relationships. The key is that the program may not earn much money. Are you sure you want to do such a program, Zixia?" Zhang tiesen asked.

"Of course

Liu Zixia said: "the production of this variety show is actually for two purposes. One is to help the public identify treasures for free. The other is to promote our traditional Chinese culture and recommend major cities."

"What is the purpose of this?" Li Guoli doesn't understand.

Isn't variety show just for making money? If it's not for profit, who will do it?

Is it because there is too much money to spend?

"Gather popularity and earn reputation!"

Liu Zixia naturally said: "nowadays, entertainment companies and media groups are all thinking about how to make money for themselves, never for the public. As an enterprise, we have made achievements and must give back to the society. "

"Ah, Zixia, no!" Zhang Minghao looked at Liu Zixia in surprise and said, "you are always unprofitable and don't get up early. It's not in line with your character. Logically, you can't do this kind of thing?"

Lang Wenxing once told Zhang Minghao make complaints about Liu Zixia's time losing money.

For his own and studio works, we must see high returns before putting them out.

Otherwise, he would rather smash it than sell it easily.

Lang Wenxing once wanted to get the film copyright of several fairy tales in "good night to the moon", but Liu Zixia was not willing to release them to him.

Therefore, Zhang Minghao doesn't think Liu Zixia will do something that can't bring benefits.

It's a pity that Zhang Minghao never thought that Liu Zixia really wanted to give back to the society and respond to the call of the state.

One month... Up to two months later, the cultural and entertainment association will collect cultural and entertainment works with Chinese characteristics from all over the country.

If a program like treasure hunt is not Chinese, what kind of work can it be?

Do you really have to wait until the papers are published by the association?

"Why not?" Liu Zixia rolled his eyes and said, "brother Hao, I have always been the representative of positive energy!"

"No, no!" Zhang Minghao shook his head repeatedly and said, "if you tell me the truth, did you hide something?"

When Li Gang, Zhang tiesen and Li Guoli heard what Liu Zixia had just said, they still felt that Liu Zixia was an upright and grateful person.

Now hear Zhang Minghao's words, feel like it's not true?

Therefore, the three people also looked at Liu Zixia curiously, waiting for his answer.

"What can I hide? Brother Hao, what character do you not know about me? "

Liu Zixia said with tears and laughter: "since my debut, whether in literature or entertainment circles, I have always had a good time. Apart from the support of fans and the care of friends, I can't do without the support of society."

When he said this, Liu Zixia stopped and continued: "we can't just know how to take, but not how to give. If we Huaxia are all such people, what else can we talk about Huaxia being powerful?"

Although this is a bit too official, or a bit "hypocritical" meaning!

But the same, these words sound particularly noble!

Throughout the entertainment industry, it seems that no one has ever said such a thing to them.

Or to say the least, someone once said such a thing, but did not really do it.

Some people, some things, always speak better than do.

After Liu Zixia finished these words, several people at the dinner table were all silent.

It seems that they have not given much back to the public and the society since their debut.

Only when there were natural disasters, I participated in benefit shows and fund-raising... But I never did anything that could really have a positive impact on the public and society.

No matter what Liu Zixia said is true or false, at this point, Liu Zixia is much better than them!

After five or six minutes of silence in the room, Li Gang suddenly said, "Zixia, I'll take part in your variety show! I'll invite the expert for you. My only condition is that everything you just told me is true! "

Li Gang thought a lot in these five or six minutes.

From Liu Zixia's songs to his literary works, to his films and TV plays, at least 80% of his works are full of positive social energy!