Chapter 1055

"Oh, it's Zhu Tai!"

Seeing Zhu ziye, Zhang Changgong laughed hard and said, "Zhu Taichang, your proposal is good. Now the news on the Internet is very bad for" where's dad going ", but it's very good for us. Good, very good!"

"If you are satisfied, Mr. Zhang."

With an ugly smile, Zhu ziye said, "this time, general manager Guo is still working well. If it wasn't for general manager Guo, there would not be such a situation on the Internet."

"It's all your efforts." Zhang Changgong said, "by the way, what can I do for you today?"

"This..." Zhu ziye hesitated for a moment and said, "Mr. Zhang, just now everyone from the copyright bureau and the Internet supervisor has come. Mr. Guo is receiving them in the reception room."

"Network supervisor?" Zhang Longgong raised his eyebrows and said, "what's the matter?"

The people in the copyright Branch Bureau are nothing to Zhang Changgong. The main reason is that the people on the side of the network supervisor are a little troublesome and not easy to send away.

"Someone reported US plagiarizing Xia Yue studio."

Zhu ziye said: "someone from there asked us to show the copyright registration information of" missing cute baby "and all the information related to this variety show."

"Report!"

Zhang Changgong stood up and said, "ha ha, what a Liu Zixia! I said how has not been any movement, the sentiment is waiting for me here! It's a good way to report plagiarism. "

After pacing the room for a few steps, Zhang Changgong said, "give them how they want to cooperate, and we will cooperate."

"But Zhang Dong, they also asked us to suspend the shooting of the program."

Zhu ziye said: "if we have to stop shooting, the daily loss of equipment, personnel... And so on is also a lot of money."

"Do you want to stop shooting?"

Zhang Changgong touched his chin and said, "you ask the following people to report the specific budget to me. If the shooting is suspended for a long time, I will go to the copyright bureau to talk about it in person."

"Well, I'll do it now." Zhu ziye answered and turned to leave.

"Zhu Tai, wait a minute."

Zhang Changgong said: "war thunder is almost over. You can see if there are any new TV series that can be shown. There is really no good choice. Just choose one from bangziguo's TV series."

From the first day of its establishment until now, orange fruit satellite TV has been in a friendly cooperative relationship with the TV station in bangziguo.

Over the years, it has also acted as an agent for many variety shows and films and TV plays of Bangzi country.

Recently, in addition to war thunder, orange light media did not shoot TV series.

According to Zhang Changgong's idea, it's better to choose a TV play from Bangzi country than to buy it and play it in China. At least it will get the support of those ha Bangzi in China.

In terms of ratings, there is also a certain guarantee!

"Zhang Dong."

Zhu ziye turned to Zhang Changgong and said, "driven by movies and TV series such as" the road of attack and defense "and" journey to the west ", the country has been promoting the development of cultural and entertainment industry with Chinese characteristics.

In the past two years, apart from acting as an agent for bangziguo's variety shows, our station has stopped broadcasting foreign films and TV dramas. If we still choose bangziguo's TV dramas at this time, I'm afraid they will give us small shoes. "

"No!"

Zhang Changgong waved his hand and said, "it's just business. We don't have any illegal operation. Even if we introduce bangziguo movies and TV series, the leader won't say anything. You can arrange it at ease."

"Yes."

Zhu ziye saw Zhang Changgong's indifferent expression. He wanted to say something and gave up.

……

Orange light media showed all the information about "missing baby" to the copyright bureau and the Internet supervisor, and suspended the shooting of this variety show.

At the same time, we started to choose TV series from bangziguo.

Liu Zixia and Zhang Changgong have totally different choices.

After he announced that "where's daddy going" might be banned, all the staff of the studio felt very sorry, but they were not depressed. Instead, they put forward their own suggestions.

Anyway, if we don't let it play, it's just a change of channel. What's the point?

However, it's time to communicate with HA Wen in advance. After all, CCTV is one of the producers.

The discussion about "where's dad going" lasted nearly an hour. When it was over, everyone thought that today's meeting would be over.

When Liu Zixia threw out the second big news, that is, the cultural and entertainment association will collect Chinese characteristic literary works, songs, films and TV plays, and variety shows from all over the country in one or two months, everyone was stunned!

Although the cultural and entertainment association has been vigorously supporting the development of cultural and entertainment, it has never been so clear, and its scale is so wide, which is really unexpected.

After a brief silence, all departments were excited.

After all, where's daddy going? It's mainly about the planning, directing, filming and editing departments. It doesn't have much to do with other departments.

But the news behind Liu Zixia is different. It can be said that all departments are involved.

In particular, animation, animation and planning department, these three departments are like crazy, several high-level put forward their own suggestions in turn, just want Liu Zixia to adopt.

Of course, the animation department is to follow the animation department. Without the animation department's static animation design, the animation department will have some difficulties. Who calls the cartoon design talents in the animation department?

After all the department leaders expressed their opinions, Liu Zixia slowly took out the materials he had sorted out.

Liu Zixia sorted out these materials, including novels, TV dramas, movies, songs, variety shows... And the first three can also form a series.

The concept of large-scale IP was precisely put forward by Liu Zixia for the first time after his journey to the West.

For the staff of the studio, they are still very vague about this concept.

Just like now, there are 20 people sitting in the large conference room of the studio, all talking in a low voice, a little confused.

What is this IP?

"Brother Xia, what do you mean by this IP?" Tang Yifan scratched his hair and said with doubts: "is it the internet protocol address?"

IP, also known as the internet protocol address, refers to the IP address, which means the digital label assigned to the internet protocol device used by users.

When people in the world mention IP, the first thing they think of is the IP address.

Or most people only know the IP address and don't think of anything else.

After all, for this world, although the network novel belongs to Chinese literature alone, more people pay attention to those traditional literature.

For the network novel, it is more entertainment or leisure time, used to pass the time.

They would not have thought that a network novel would have such great development value.

Until Liu Zixia spread "journey to the west" on the digital Chinese Internet, those people with foresight realized that the original network novel also has such great research and development value.

No, you can't call "journey to the west" a network novel, but "intellectual property rights"!

Hearing Tang Yifan's words, everyone in the office turned their attention to Liu Zixia.

Liu Zixia said with a smile, "IP is the abbreviation of intellectual property, which is also called" intellectual property right "

intellectual property right

Of course, people know about intellectual property rights.

It is about the exclusive right of intellectual labor achievements created by human beings in social practice.

However, the concept of intellectual property proposed by Liu Zixia at this time is still incomprehensible.

Although a literary work, a film and television play, a song, there will be infringement, but it is also for well-known, popular novels, film and television play.

Ordinary literary works, others are lazy to infringe on it!

Liu Zixia continued to explain: "in my opinion, IP can be a story, an image, a work of art, or even a popular culture!

As long as there is a certain fan base, the popular novels, songs, short plays that can be developed into film and TV series can be called IP. Let me give you a very simple example, "journey to the west", you all know

"Journey to the west", of course, everyone here knows!

Although the novel Journey to the West was created by Liu Zixia, the TV series, animation and animation adapted from the novel are all participated by the studio.

Many works derived from this novel, such as:

Animation, animation, TV series, audio book "journey to the west", movie "journey to the West: havoc in heaven", song "broad and broad road to heaven", "Wukong"

Even some top game companies from Europe, America and Bangzi countries want to buy the exclusive game copyright of journey to the West from Liu Zixia, and promise to give Liu Zixia part of the game share.

But Liu Zixia does not agree, or he has his own plan for the game copyright of journey to the West.

In addition to these, there are many unique products to be developed.

Journey to the west is a typical phenomenon IP!

"Journey to the West starts with novels, and then it is adapted from anime, animation, TV series and so on."

Liu Zixia said: "journey to the west is intellectual property!"

"Mr. Liu, can I understand that?"

After hearing Liu Zixia's explanation, Tang Yifan said, "if a popular novel or a movie or TV series, like journey to the west, can be developed into a variety of commercial forms, it's IP?"

"That's understandable." Liu Zixia touched his chin and nodded.

"Mr. Liu, so this Fengshen is the next journey to the west?"

Chang Zhiping, director of the animation group of Xia Yue studio, shakes the information on his hand and says, "will this work be popular?"