The song is over. At the last moment of this video advertisement, four words "Chinese Kung Fu" are combined on the screen in the form of traditional Chinese ink calligraphy!

This is the name of the song sung by Liu Zixia.

And "Chinese Kung Fu" was also a highly sung song in Liu Zixia's previous life.

Liu Zixia thinks that this song is very suitable for the micro film "attack and defense", and he has even changed the final song of the film "fengqingyang" to "Chinese Kung Fu".

After all, fengqingyang represents a kind of feelings. For Chinese Kung Fu, it can only represent Taiji one sidedly.

If you continue to use this song as the ending song of the film, I'm afraid you won't be happy with the eight trigrams, form and meaning, Shaolin, Wudang, etc.

The video ads are over and the office is quiet for a moment.

Bang!

I don't know how long later, LV Chenghua smashed on the tea table.

There is a set of tea set on the solid wood tea table. The powerful force makes this set of tea set tremble together.

"Lu Tai, what's the matter with you?" Chen Yixin was startled. He thought there was something wrong with LV Chenghua.

"Damn Liu Zixia!" Lu Chenghua gritted his teeth and said, "the publicity effects created by orange light media are all destroyed by him."

"Lu Tai, in fact, is not so pessimistic." Feng Datie Chen Sheng said.

"Not so pessimistic?"

Lu Chenghua suddenly raised his head and said: "originally, our" three miss's knife "occupied the hot search list of major media. But what did Liu Zixia do? It's just such a song, such a simple propaganda video, which breaks our layout. "

Although LV Chenghua didn't admit it, he still had to say something,

"Let him make such a fuss, the popularity of" the third lady's knife "will surely come down soon. All the previous efforts are in vain. Isn't that pessimistic enough?"

"Lvtai, what do you think this song is about?"

In the face of Lu Chenghua's angry questioning, Feng Datie did not get angry, but slowly asked a question.

Lu Chenghua's head is going to explode. How can he think about other problems and say directly: "what else can martial arts, opera, ink and wash calligraphy have?"

Martial arts is the most intuitive reflection of the lyrics, even the name of this song is "Chinese Kung Fu", which must be based on martial arts.

As for opera, this is also very easy to understand. The tune of the whole song uses a variety of traditional Chinese musical instruments, such as the big drum, the small drum, the dulcimer... And Liu Zixia's unique singing style, all of which are close to the direction of opera.

Finally, ink and wash calligraphy is a better explanation.

From the beginning of the song, the white screen is made of rice paper, and the black lines are made of thick ink. The perfect combination of rice paper and thick ink is Chinese ink calligraphy?

So Lu Chenghua's summary is very comprehensive!

"Lvtai, you are right!"

Feng Datie laughed and said, "but have you ever thought that Liu Zixia is not only promoting offensive and defensive Dao, but also our traditional Chinese martial arts!

Lvtai, don't forget that our "three young ladies' sword" also belongs to the category of traditional Chinese martial arts movies. There are also many Chinese martial arts in it. Doesn't it mean that it indirectly promotes our TV series? "

"Yes, Lvtai!" Chen Yixin clapped his hand and said, "I think what director Feng said is very reasonable. This publicity video, no matter from which aspect, is also helping us to publicize."

"But..." Lv Chenghua finally calmed down, but he hesitated: "now everyone's attention is on the offensive and defensive way, who can remember our play?"

"Propaganda Feng Datie clapped his hands and said, "if I'm not wrong, it's not just our dramas, but all the martial arts movies and TV dramas of the same period, I'm afraid they're all holding the heat of" attack and defense way! "

"That's it Lu Chenghua's eyes lit up, "OK, I'll arrange it now!"

……

With the publicity video of the offensive and defensive road broadcast on three video websites and two TV stations, the five media also made corresponding publicity for the offensive and defensive road.

And it's like a deal. The three major video websites have the same report on "Gong Shou Dao": during the release of "Gong Shou Dao", there will be no advertising!

That is to say, even if they are not VIP members of the three major video websites, they will not appear any advertisements when watching gongshoudao, and they can watch it directly.

This news is a surprise for netizens, because most netizens watch movies and TV dramas on the video app, and few of them buy VIP members.

If they are not VIP members, then the advertisement before watching TV series is a headache for them.

Now, when watching this movie, there is no advertisement. Of course, they are very excited. They have started all kinds of comments under the promotional video

"The propaganda video of" Gong Shou Dao "is so popular, especially the music of" Chinese Kung Fu ". After listening to it, I want to learn martial arts from my teacher now!"

"I can't wait to see Gong Shou Dao, but I have to wait another day. I'm so worried!"

"After watching the propaganda video of Gong Shou Dao, I feel that there is no comparison between the three ladies' knife and it..."

Netizens on the "Gong Shou Dao" that is a water of expectations, I wish I could see the full version of the "offensive and defensive Dao" micro film immediately.

However, "the sword of miss three", produced by orange light media, was compared with "offensive and defensive road" by netizens.

What happened?

A complete defeat!

Cheng Guang media used nearly a month of publicity to create a publicity effect, which was directly broken by Liu Zixia's just a publicity video and a song!

However, Cheng Guang media is not a fool either. Taking advantage of the popularity of offensive and defensive Road, LV Chenghua found a well-known music producer in the circle and made a song of the same name specially for "the knife of the third lady".

At the same time, Feng Datie specially asked people to edit some of the passionate fighting scenes that have been shot in "the knife of the third lady" to match with the songs and make a propaganda video.

To put it bluntly, it is a complete imitation of the propaganda video of "offensive and defensive road".

Although we borrowed Liu Zixia's method, the effect is surprisingly good.

As soon as the publicity video of "miss three's knife" was released, it was sought after and loved by many viewers and netizens.

Liu Zixia learned about it the next afternoon.

But he doesn't care about the way orange light media does, because this propaganda method can't register copyright. If orange light uses it, it will be used by others even if they don't use it. There's no need to be angry about it.

……

At 7:55 p.m. on April 25, Huaxia just began to enter the night life.

In principle, the streets and alleys of Beijing, Shanghai and other cities should be full of people coming and going to get together and play in twos and threes.

But tonight, there are surprisingly few people on the street.

There are many people on the subway, but most of them are looking down at their mobile phones.

If someone goes to observe, it will be found that among the 10 people, there are 3 people watching Xuntang video, 3 people watching ai7yi video and 3 people watching panda video. The remaining one is either watching the live broadcast of CCTV 6 or watching the live broadcast of Shanghai film channel.

Of course, it's exaggerating to say so.

But no matter which app you are looking at, what you are going to play is offensive and defensive way!

Five minutes passed quickly, and the micro movie began.

The first thing that comes into view is the public license of the dragon, which represents the general office of power transmission.

Even if it is a micro film, it also needs to be reported to the general office of telecommunications for approval. After all, there is a red line for things spread on the Internet and TV.

If you cross the red line, it's not just that you don't pass the audit. It's very likely that you will go in for a few years.

Therefore, all those involved in communication need to be submitted for examination.

After the release license has passed, it is the symbol of Xia Yue Studio:

Dark night sky, clouds, stars all over the sky, a full moon hanging in the air!

The stars are twinkling, the clouds are swirling, and the full moon is getting brighter and brighter. When the picture becomes clearer, the five golden characters of "Xia Yue studio" jump onto the picture.

"Ah, the title logo of this summer studio looks very good!"

"On a summer night, the full moon is in the sky. The implication is very obvious!"

"I don't know who designed this animation representing 'Xia Yue studio'"

Looking at the animated logo, netizens left messages under the app one after another.

Now, xiayue studio is also the top star studio in the entertainment industry. How can the films produced in the studio not have the logo of the studio?

Therefore, Liu Zixia specially went back to Beijing to find Lang Wenxing.

Lang Wenxing is lazy. He sold the company's animation department and let Liu Zixia go to the animation department to annoy them.

In order to have only a few seconds of animation here, Liu Zixia is completely shameless. He has been the director of the animation department for three days.

Finally, the director of the animation department really couldn't stand Liu Zixia. After listening to Liu Zixia's requirements and opinions, he only spent half a day to produce the animation representing "Xia Yue studio".

That is to say, every movie produced by Xia Yue studio will use this short animation at the beginning of the movie.

The movie begins. In the first scene, the cold wind blows through the withered and yellow leaves on the ground, and an antique archway appears among the trees.

Later, in the background music of cymbals and bangu, a cold faced young man in sportswear and travel shoes appears in the camera.

At the same time, several white italics appeared on the edge of the young man's head: Master Liu.

When Master Liu saw the word "Huashan school" on the archway, more Chinese traditional musical instruments were mixed in, creating a tense atmosphere.

As the picture turns again, Master Liu slowly closes his eyes, and his facial expression is photographed from all angles on the camera. At the same time, the white flash is constantly on and off. It feels like a flicker.

After that, a very visible blood vessel appeared, and the flash was surging along the blood vessel.

As soon as the picture turns white, a PK field appears.

Fengwu hall arcade hall!

The first wonderful fight begins!