Chapter 417

The publicity effect of Xun Teng video soon took effect.

When "love apartment" was launched at 10 o'clock on March 4, countless fans and loyal audiences of "love apartment" poured in.

In just a few minutes, it brought at least tens of millions of traffic to Xuntang video, and all the managers and employees of Xuntang video laughed.

It seems that it is worth the high price.

But it's still too early to be happy. After all, it hasn't generated any revenue. The VIP member behind is the big killing move!

Netizens quickly enter the "love apartment" interface, and then click to watch.

Soon, they were attracted and watched three episodes in a row, but when it came to the fourth episode, a dialog box appeared on the playback interface:

VIP exclusive drama, VIP members can watch for free, whether recharge as VIP?

Is this the rhythm of charging?

Netizens blinked. Do you have to pay for it?

Many netizens who want to continue to watch the following plot, without hesitation, click on the top of the recharge, and then jump to the VIP member recharge interface.

15 yuan per month, another option is to open continuous payment, 12 yuan per month!

Do netizens care about those three or two?

Plus the Internet friends are running "love apartment", there is no need to open an annual membership or continuous payment, so it's very simple to pay.

"The first episode premiered, and the app of Shanghai TV station is so boring. I've been looking forward to it. Now I finally see the first episode. Thank you, Xia, Xuntang video and little penguin!"

"I'm so miserable. I didn't watch the first four episodes. The fourth episode actually requires members to watch. Who has members of Xuntang? Let's know."

"After watching the first six episodes, people who are pulled back by the company to work overtime pass by every day..."

For "love apartment" in the video online, all the Netizens feel very excited, that enthusiasm is just like the tide.

Xun Teng video people are more concerned about this matter, always pay attention to the traffic of the website, even if you add a click, you will carefully write it down.

But each of them is looking forward to a week.

Because when a TV play goes online on the video website, it will take at least a week to get the statistics. In fact, it is mainly the increase of VIP members in the later period.

Therefore, not only Xuntang video and netizens, but also major websites and media are paying attention to this matter.

After all, the dramas broadcast on TV stations are very limited by time. Even if you watch them on the app of each TV station, there are too many advertisements waiting.

Compared with TV, people pay for ads on app, which are much more than TV ads.

Netizens are very resistant to looking on the app, it's really these ads are disgusting.

But the video website is different. Although there are advertisements in it, the time is not long. If you become a VIP member, you can go to the advertisement, which is much more comfortable.

Compared with the TV station app, netizens are more willing to choose video websites to watch TV dramas.

……

Today is January 20. It's just a week since the launch of "love apartment" to Xuntang video. They are waiting in the building of Xuntang video.

"Mr. Li, come out, come out!"

Just after 12 o'clock in the evening, Chen Xi, the director of network operation Department of Xuntang video, rushed into the CEO's office with a look of ecstasy, holding several reports in his hand, "all the data came out, exploded, exploded! Er, Mr. Wang and Mr. Zhang... "

In Li Kun's office, in addition to Li Kun, there are also several senior executives of Xuntang video.

At the moment, they are all drowsy. They are high-level people who can stay up until early in the morning when they started their business. There are few such times after that.

I didn't expect that for the sake of a new online TV series, they could be in such a state of mind that they set a record.

Hearing Chen Xi's words, everyone was in high spirits.

Chen Xi did not expect that several senior executives of the company were waiting in the CEO's office, so he got stuck after saying two words!

"How much?" Li Kun suddenly looked up at Chen Xi.

Several other people in the office also stood up, their faces full of expectation.

This time Chen Xi didn't speak, but handed the data sheet to Li Kun.

Li Kun almost snatched those data sheets from Chen Xi.

When he looked down, his eyes suddenly glared. He even rubbed his eyes with his left hand as if he couldn't believe it. He thought he was wrong.

"Is that right?" Li Kun looks up.

"No!" Chen Xi shakes his head, "I have checked it several times in a row. There is absolutely no mistake!"

"Ha ha ha..." Chen Kun looked up at the sky and laughed, "the number of weekly network hits is 673.52 million, and the number of new VIP is 79.63 million... OK, OK!"

79.63 million new VIP members!

Including monthly VIP members, annual VIP members, monthly VIP members

Not to mention those advertisements, these members alone earned 1.039 billion yuan!

When Li Kun roared out the news, everyone was shocked!

How many? Are we right?

How is that possible?

Since the creation of Xuntang video, when the data was the highest in the past, it was a TV play named "spring and Autumn Warring States" many years ago.

This drama is a large-scale historical masterpiece produced by Huaxia film studio and broadcast on CCTV 8!

At that time, the spring and autumn and Warring States period was won by Xuntang video at a high price. In a week, the number of hits exceeded 300 million, and the new VIP revenue was a little more than 500 million.

And now《 Even if all the data in love apartment is more than that in spring and Autumn Warring States period, the key is more than half of that in spring and Autumn Warring States period.

This can be said to crush the "spring and Autumn Warring States"!

Who can believe such data value?

Wang Jun, director of Xuntang's video content department, was holding those data sheets in his hand at the moment. He said with a shocked face, "I'm a good girl. I'm not wrong, am I?"

"You're right." Zhang Qiang, vice president of Xuntang video, said with a smile: "this kind of data is really shocking《 If we sell it for one year, two years or five years, we'll make a lot of money

"What do you think?"

At the moment, Li Kun has recovered from the shock. He said with a smile: "the reason why we have such a good result this week is that we only consume fans and loyal audiences of" love apartment ". When their enthusiasm is gone, there will be fewer people to recharge VIP members."

"Mr. Li, even if there are fewer people, it doesn't matter!"

Ma Ming, the head of the finance department, said enthusiastically: "this week's data alone is enough for us to earn money, and it has also created a new high in the online video industry. I believe that in the future online video industry, it is very difficult to have such TV series."

"Yes Li Kun nodded subconsciously and said: "from now on, on all the online video websites, the biggest profit of TV drama creation is the spring and Autumn period and Warring States period, which has brought us 1.132 billion yuan of income so far."

Speaking of this, Li Kun said with great enthusiasm: "but I believe that this history will change very soon. Love apartment brought us more than 1 billion yuan of income yesterday. Maybe today it will surpass the spring and Autumn period and Warring States period!"

Hearing Li Kun's words, everyone in the office was excited.

It's exciting for anyone to witness what can be called a miracle, isn't it?

"Mr. Li, would you like to inform Mr. Liu of this?" At this time, Guo Haifeng, director of publicity and marketing department, inquired: "he should be very happy to know."

After hearing Guo Haifeng's words, Li Kun seemed to think of something and asked, "Chen Xi, how many of the new VIP members jump from the broadcast page of love apartment to the VIP recharge page?"

Chen Xi thought about it for a while and said, "27.39 million, many of them are monthly members, including 5.27 million recharged continuous monthly members, more than 900000 recharged annual members... The specific data are in the later report."

Li Kun found it in the data table. When he saw the data displayed above, he couldn't help laughing bitterly.

According to the contract signed by Liu Zixia and Li Kun, the guaranteed price for each episode of love apartment is 2.7 million yuan, so the money doesn't have to be paid, because the cost of advertising click sharing has exceeded 54 million yuan.

At present, the click through rate of advertising has reached 113 million. What is 90% of 113 million?

That's 101.7 million!

In addition, according to the contract, an extra reward of 1 million will be paid for every 10 million clicks added. How many 10 million clicks have been added now?

That's more than ten times as much as 10 million, which means a reward of 100 million.

In addition, as long as the "love apartment" play interface jump to the VIP member recharge interface, VIP members who recharge, and Liu Zixia fifty-five points account.

That means that the income of 1 billion will be divided into 200 million.

017 advertising share, plus 100 million bonus, plus 200 million VIP member recharge share, this will go out 400 million.

Fortunately, they still have some money left. The net income of more than 600 million yuan is also the financial income of Xun Teng video in the past six months.

What's the investment cost of love apartment?

Six or seven million!

However, in terms of TV series, it has brought 34 million yuan of income to love apartment, plus the network income, which is 425 million yuan!

It's a huge profit!

Do you really make so much money making TV series these days?

"Mr. Li, Mr. Li..." just thinking of this, someone suddenly pushed him.

It's Guo Haifeng, director of marketing department.

"Ah? Oh Li Kun recovered, thought about it and said, "I'd better wait until eight or nine o'clock to tell him. It's already early in the morning. Mr. Liu must have had a rest. Don't disturb him."

"Good!" Guo Haifeng nodded after hearing the speech, and then asked, "do you want to make this matter public?"

"Of course." Li Kun laughed and said: "I really want to know now, when the other two Portal Video Websites see this data, will they be blue with regret! Haifeng, now you immediately publish these data on the official website! "

"Good!"

Guo Haifeng should be a, that round face also appeared traitor. Smile expression.

It seems that he is also imagining the regret expression of two other large video websites when he sees this data!