Chapter 825

GM and Ford have reached a consensus that the government and the military should first agree to retire military vehicles. This requires public relations ability. Mike Donald is ready to start working.

Mike Donald first thought of Edelman international public relations company. Professional problems should be handled by professional companies, which is more appropriate. Although GM has some influence, it can't break the rules of the game; Besides, Ford, the wronged boss, paid together this time.

In Mike Donald's mind, Ford has been regarded as a fat sheep. Who makes Henry Ford II always talk about money, like how much money he has.

Today, I want him to see his ability to spend money, and he has to stand that kind of heartache. Mike Donald doesn't like these super families either. They occupy too many resources in the United States. Even when they take advantage, they should be self righteous.

It's really disgusting, as if the earth is going to revolve around them. This time is to give Ford II a good lesson, which can be regarded as letting the other party spend money to buy a lesson. Don't always think about using money to pressure people all day.

Edelman international public relations company was established in Chicago in 1952. It is the largest independent public relations company providing public relations consulting services in the world, with 50 offices around the world, more than 3000 employees and partners in 30 cities around the world.

Public relations is a deep knowledge. It involves many fields, such as interpersonal relations, public communication, communication management, organizational behavior, marketing and so on, and has its own unique knowledge system.

Therefore, public relations consultants need to master a lot of knowledge, including theoretical principles such as politics, sociology, communication, psychology and management, technical methods such as race working method, project management, process management and Mi evaluation method, as well as professional skills such as media relations and public relations investigation.

A successful public relations personnel must have good patience and vigilance, strong expression ability and good at writing. Handling public relations well plays an important role for the state, enterprises, individuals and so on.

When we learned that GM and Ford were jointly looking for a public relations company, Edelman knew it must be a big order. Even more than any previous business, otherwise GM and Ford would not be able to cooperate.

As the world's largest public relations company, it can be said that it does not understand the gratitude and resentment between countries and large enterprises all over the world. Ford has always regarded GM as a nouveau riche; If it does not involve huge interests, how can we lower our posture and cooperate with competitors.

The company's founder, old Edelman, has not been in charge of specific affairs for a long time. It has always been his dream to receive an unusual case in his lifetime.

The joint public relations between Ford and GM can be regarded as his masterpiece.

Have Mike Donald invited to the reception room where old Edelman has been waiting for him. In any case, the other party is also the president of general motors, and will receive due respect when visiting any enterprise.

And it is reasonable to say that old Edelman used to negotiate with GM, but Mike Donald is worried that people have many eyes and leak the wind. Of course, there were some personal reasons, so I decided to come to Edelman PR in person.

When it comes to public relations projects, there must be some contents that don't want others to know. Therefore, Edelman has many private reception rooms, and it is absolutely taboo for public relations companies to disclose customers' demands and information.

Seeing Mike Donald coming in, old Edelman stood up and said with a smile, "it's really an honor for Edelman to have president Donald here."

"I'm glad to serve Ge, which is the greatest encouragement to all colleagues of the company. Next time you have something to call us, Edward company can send someone to GM at any time, and you don't have to go there yourself. "

As a public relations company, the customer survey is absolutely more detailed than any company. At this time, GM and Ford's biggest competitors are nothing but dark clouds, but it is difficult to turn the situation around by relying on a public relations company alone. Even if Edelman's ability is strong, it's no use for consumers not to pay.

Then Mike Donald must have higher demands. Things must be very difficult, otherwise he wouldn't think of himself.

Old Edelman still speaks well. After all, language is his strong point.

Mike Donald smiled and said, "Mr. Edelman is very polite. Don't say that in the future. You are not only my senior, but also my mentor and classmates; I'll come and visit you in love and reason. "

The benefits of well-known universities are reflected again. Both graduated from the University of Chicago.

The University of Chicago was founded by John Rockefeller, an oil magnate, in 1890. It is known for its rich production of Nobel laureates. About 40% of the Nobel Laureates in economics are related to Chicago University.

Mike Donald's ability to serve as GM CEO also has a lot to do with his mentor. You know, Milton Friedman, the boy's mentor, won the Nobel Prize in economics in 1976. It's not just empty words that a famous teacher makes a good apprentice.

Milton Friedman and old Edelman are classmates. According to the traditional Chinese concept, old Edelman is Mike Donald's uncle.

Old Edelman smiled and said, "when President Mike said this, I suddenly miss the days when I went to class with Milton."

"If he didn't just focus on academic issues and come out early to do business, he would definitely become the most famous rich man in the world. But everyone has his own aspirations. Everyone has his own way of life, and many things can't be forced. "

"I saw Milton some time ago. You are now his most proud disciple. The CEO of GM is not competent. "

Old Edelman's words were perfect, and there was nothing wrong with them.

First, change the name to President Mike, which is both close and respectful. People can't say it's your martial nephew. You really put your martial uncle's name in general. In any case, it's also a business that gives you money, so you can't always think about raising yourself.

The mention of Milton Friedman is reminiscent of a bridge that can bring the relationship closer more quickly. Alumni have been very good. If you find a cow as a bridge from the middle, the effect will be better.

As the winner of the Nobel Prize in economics in 1976, Milton Friedman is very suitable for this bridge.

Finally, the CEO of General Motors wants to identify them. I know what you are doing here. I will never affect my work because of personal relations.

It can be said that old Edelman spoke with deep meaning everywhere.

As a top student at the University of Chicago, I certainly know what old Edelman thinks. It seems that the old man wants to get straight to the point, which may have a lot to do with his age.

People in their seventies may not keep up with their energy. This is also the reason why he has not been in charge of specific affairs for a long time. If it were not for the alliance between GM and Ford, he would not be out of the mountain.

Mike Donald: "I'm here mainly to let Edelman do a joint PR business for GM and Ford. I want you to come out in person. I just gave a brief introduction on the phone, just trying to make things clear face to face. "

"I wonder if you are interested. After all, Mr. Edelman has not been in charge of a specific case for a long time."

I must call Edelman company before I come here, but I can't say everything clearly on the phone. Tell the other party that GM and Ford are united and need to find a strong public relations team.

Mike Donald is not worried about Edelman, as the world's largest public relations company. The principle of confidentiality for customers can still be respected; And they must abide by it, which is the capital they rely on for survival.

Senior Edelman: "any public relations company in the world will be interested in the joint case of GM and Ford."

"But let's say first that if we deal with the black cloud group together, Edelman company can't help."

"The volume of black cloud group is too large, and Edelman can't afford to offend. In addition, the Ministry of Commerce has reached a conclusion on this matter, many problems can not be solved by public relations companies. "

Hearing old Edelman say so, Mike Donald knows a lot more about PR companies than they do. After all, people eat this bowl of rice. They must investigate all the details. If you offend the wrong forces in the process of public relations, the consequences will be unimaginable.

Mike Donald smiled and said, "Mr. Edelman, don't get me wrong. We only do our own business. As for other enterprises, it's their ability to win the market. We are not angry, let alone jealous. "

"The main purpose of this visit is to open up the military market. American military vehicles are too old. The performance can no longer keep up with the strategic needs of modernization, and don't you think it's irresponsible for soldiers' lives to fight the enemy with such vehicles! "

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