Chapter 139

Rochester is an industrial city on the shore of Lake Ontario in the west of New York and lake port. Located on the South Bank of Lake Ontario, Monroe County is also the county seat. With a population of about 200000, it is the third largest city in New York state. The city is known as the "world image center" and "flour city". Every spring, flowers bloom, so it has the reputation of "Flower City".

After being a good student, baozixuan began to skip classes again. After arranging the company's affairs, he came to this small American town. He was going to Kodak to negotiate the patent authorization of digital cameras.

In fact, digital cameras are the most unpopular products in Kodak, and it is difficult to make a profit with the current technology for a period of time. And spend a lot of R & D funds every year, which has been a headache for the board of directors and management for a long time.

1878: Mr. George Eastman foresaw the trend of gelatin dry plate replacing the bulky and huge wet plate photography popular at that time. The exposure and development time of the dry version can be determined by the photographer, while the wet version must be coated, exposed immediately and washed while wet. Based on this aspect, Kodak was founded.

It is with the foresight of the first generation of founders that Kodak has the brilliance of today, but who can think that the first to fall in the digital era is the paper submission giant who first developed the digital camera!

Kodak responded quickly after receiving the business negotiation intention of the black cloud group. After learning that the chairman of the black cloud group came in person, Kodak also sent a negotiation team headed by President Eric Eastman.

After a tour of Kodak Museum, baozixuan came to the reception room and saw where the Kodak negotiation team had been waiting for them. This time, baozixuan learned a lesson and would not go to battle in person unless it was absolutely necessary. After all, every negotiation has to suffer a loss. This time, the lawyer negotiation team headed by Larry Brown is mainly responsible.

Eric Eastman said, "Hello, Mr. Bao, welcome to Kodak. I have been very clear about your purpose this time, and I am not opposed to licensing or transferring digital camera technology and patents, but we should get the value matching with him. "

Bao Zixuan: "black cloud always pays attention to win-win in business, and the partners who intersect with us will not suffer losses. Only in this way can it last for a long time. Otherwise, after several times, no one or enterprise will cooperate with you, and the loss will not be as simple as a little interest. "

"Kodak is a great company. We have a lot to learn from you. This is also a purpose for me to bring the team to negotiate. This time, there was no successful cooperation, but at least I felt Kodak culture, which money can't buy. This kind of intangible wealth is the most precious thing of the enterprise. "

Eric Eastman: "I don't know what kind of win-win cooperation scheme black cloud has."

At this time, Larry Brown said, "this is our preliminary plan! Then he handed the report formed by heiyun according to the investigation to Kodak personnel. "

"At present, the total investment of Kodak digital camera is about US $10 million. Scheme 1 is that we pay three times the price to buy all technical patents and equipment in the laboratory."

"The second option is that we pay US $10 million for technology and patent authorization. In the future, Kodak and black cloud can enter the field of digital camera production respectively."

"Scheme 3 is that we invest 15 million yuan, accounting for half of the equity of the whole project, that is, Kodak has half of the equity of all patents and technologies obtained in digital cameras. And allocate funds to the digital camera R & D department every year, and both sides bear half of them. "

Lawyers are much more professional than baozixuan in this regard. If they don't come up, they have to buy other people's patents and technologies. Directly list a few for you to choose, and estimate the prospect and value of your company's technology accurately.

Kodak personnel did not expect that the first quotation of black cloud company was sincere. To be honest, they really did not want to keep the digital camera department. At this time, they did not want to keep the digital camera, even the traditional camera. Kodak's own optical foundation is weak. Most cameras use Schneider branded lenses.

Making their cameras can't sell RB's and Germany's similar products, handing in the paper is Kodak's strength and core department, and it is also the main profit point to support Kodak's progress.

Kodak is a listed company. It doesn't reply and make decisions so quickly for many things. The two sides agreed to continue the negotiation tomorrow. Baozixuan knew they were going to have a meeting to discuss it. The personnel of heiyun group left Kodak and went to the hotel to have a rest.

In the Kodak conference room, Eric Eastman introduced the black cloud scheme to the board of directors. Everyone began to discuss.

A director said: "now the digital camera department is losing money every year. It is impossible to achieve profitability in more than 15 years. Why don't we package and sell the technology and patents to black cloud! However, there is also a requirement that heiyun group shall not enter the relevant industries such as submission and film. We have one less competitor. They have obtained the technology and personnel of Carl Zeiss in East Germany. It's really easy to enter this industry. Moreover, the labor cost of Xiangjiang is cheaper than Rb, less than half of that of the United States. How can we compete at that time. We will be very passive, which also bought us an insurance. "

We think it is very reasonable. In fact, this is also the result of the lawyer team's tackling key problems. This is the advantage of leaving it to professionals for negotiation. If steamed stuffed bun Xuan bought it at the right price, he would suffer some losses for the time being. Anyway, he could earn it back several times in the future.

Next, another director said: "we can retain the right to use the technology, that is, we sell the patents and technologies to heiyun group, and then Kodak can enter whenever it wants to enter the digital camera. It is equivalent to that heiyun is authorizing Kodak after purchasing the technology, but Kodak can only produce it by itself and can not authorize a third party."

It is the price that requires the negotiation team to connect with black cloud, but there is a premise that we must ensure the interests of Kodak.

The next morning, the negotiations continued. Kodak proposed that it could sell the patents and technologies of digital cameras to heiyun group, but retained the independent use right of Kodak. In the future, Kodak can enter the digital field at any time, but this quota shall not be resold or authorized to a third party. The price is US $40 million. Heiyun group shall not engage in paper production and develop related businesses for life.

Finally, after bargaining, the lawyer finally set the price at $34.5 million, and Kodak sold the technology and patents to blackcloud. What baozixuan has to do now is to take these people to Boston. After all, it's not very convenient here. Fortunately, there are only 34 technicians in Kodak digital department, and they are unpopular marginal figures in the company.

In this way, some people still don't want to leave Rochette. It's hard to give up all their families here for a while. Heiyun took 26 engineers away from Kodak. There's no way. After all, it's hard to leave home.

The good news is that Steven Cezanne, the inventor of digital camera, agreed to join heiyun group. Baozixuan is very happy. With the father of digital camera, I believe that heiyun digital camera can be successfully developed soon.

Steven Cezanne has always been ahead of this era in the research and development of CCD photoreceptors. After communicating with Steven Cezanne, baozixuan appointed him as the chief engineer of the research and development of heiyun digital camera, so that Hashimoto only needs to guarantee the logistics work.

Now the main components of the black cloud digital camera have been allocated, as long as everyone performs their duties; After meeting the design requirements, the whole machine can be combined. As for the software, Bao Zixuan is responsible for writing it himself.

Now the top priority is to finalize the digital camera. He has long thought about this. It must be more reliable to find a professional photographer.