Chapter 125

At 8:30 a.m. on September 4, 1978, Berlin Convention and Exhibition Center, Germany.

All exhibitors will enter the exhibition hall in order. They will enter the exhibition hall half an hour earlier than the buyer according to the regulations. Today, the employees of heiyun group wear a uniform suit designed by Joanna, which feels like a male model team at this electronic exhibition; Suddenly became the focus of the audience.

Baozixuan wants this effect. Although heiyun group has launched many highly creative products, it still has a great lack of popularity with old enterprises. Now is to take advantage of any opportunity to enhance the popularity and influence of the enterprise.

The black cloud exhibition hall has been comprehensively inspected yesterday. Martin Griff has added many future scientific and technological factors according to the requirements of baozixuan. The black cloud exhibition hall is decorated with a large number of stainless steel, which makes people feel like entering the interstellar warship when entering the exhibition hall.

As consumer electronics, exhibitions are small household electrical appliances and communication equipment, and the exhibition area is relatively small. Black cloud group spent a lot of money to get 150 square meters. After all, many more enterprises came to Berlin to participate in the exhibition than Los Angeles.

Black cloud group has just started, and many things require his boss to personally lead the team to participate. Once the enterprise is on the right track, it doesn't need to participate in everything, otherwise it can't be busy at all.

Opposite the black cloud exhibition hall is the German local enterprise Siemens, a world-class electronic technology industry giant. Siemens is very strong in this era. Last time, it directly rejected the black cloud; This time it can be said that the enemy's road is narrow!

The black cloud exhibition hall still enters from the right. The first area is the game arcade exhibition area. Unlike in Los Angeles, arcades are the main products, and only five game consoles have been placed this time.

One space invader, one pac man, one King Kong and two Senna legends were transported. It's equivalent to giving Senna legend a chance to start.

The second area is the Walkman exhibition area. This time, 7 products are placed in the Walkman exhibition area. There are two new products, which are equivalent to making the old products smaller and fashionable. It is mainly used to fight with other enterprises.

The third area is the black cloud laptop exhibition area, which is still covered with a red cloth. It will not be seen by customers before it is released, just to ensure the mystery of the laptop.

The fourth area is the electric razor exhibition area, where two new razors of heiyun household appliance company are placed. Hope to get the favor of large buyers.

The fifth area is the Gameboy handheld game console exhibition area, which is now covered with red cloth. The product will not be released until the horizontal well is leveled and introduced on the stage.

At 9 o'clock in the morning, buyers began to enter the exhibition hall to watch the products. Heiyun employees began to introduce the characteristics of the company's products in detail, but many people were very curious to ask what it was covered with red cloth. However, the heiyun employees who had already unified their caliber laughed but didn't speak, just to keep the products mysterious.

On the first day of the consumer electronics exhibition in Berlin, eight exhibitors will recommend products. Heiyunji spent a lot of money and got two places in the gambling agreement, which was only given to local enterprises in Germany before.

After knowing this result, many enterprises are not very convinced. Many people think that although the black cloud group has developed rapidly recently, why can it get two places. Everyone is waiting to see heiyun's joke. Although baozixuan has some confidence, the employees below will inevitably be affected by the outside.

Everyone is holding their breath. If both heiyun products fail. Then the joke is big, which is a great blow to the whole black cloud group. What Bao Zixuan has to do now is to refuel Hengjing Junping and let him relax and pack up light.

Siemens was the first to recommend new products in the central hall. Their new generation of refrigerators appeared for the first time in this exhibition, focusing on the concept of energy conservation and environmental protection, which is more than 20% more energy-saving than many refrigerators now. Baozixuan also watched the whole process.

It is worthy of being an enterprise at the level of the founder of the motor. It can control the motor speed so accurately. It is also difficult to implement such technology after giving black cloud five years.

At this time, I saw Matsushita Yukiko. The old boy was not far away. However, after seeing the data released by Siemens refrigerator, his face was very ugly. It seems that he knew that his strong opponent had surpassed Matsushita in technology again.

In fact, in this era, the competition in the home appliance industry is mainly the competition of two industrial powers, West Germany and Rb. Both sides are your side. I had a great time on the stage.

After seeing baozixuan, Matsushita Yukiko came over and said, "boy, what do you think of Siemens refrigerator. How is the development of heiyun refrigerator after buying our Panasonic technology? "

"Fortunately, heiyun is no better than Panasonic, and its R & D strength is not particularly strong. Besides, refrigerators are not the main business of the group, but other refrigerator enterprises will have a headache after this refrigerator is listed. what you think? Mr. Panasonic. " Said Bao Zixuan.

Matsushita Yukiko: "this refrigerator is just under the banner of energy saving. In fact, its comprehensive performance is not very outstanding. Matsushita refrigerator is no worse than him. You should be careful about the walkman. After all, black cloud can't dominate after our big factories enter this field. Moreover, Panasonic's sales network is much stronger than heiyun. If heiyun Walkman can't sell, you can help Panasonic OEM. I think your product quality is still good. "

In fact, Matsushita Yukiko is also worried. After all, it can save 20% of power consumption at once, which is very attractive to some environmentalists and resource poor countries.

But he doesn't want to show weakness in front of baozixuan. The Walkman is now the only electronic product that heiyun can take out. The rest are toys and games. There is no threat to Panasonic. In fact, several major RB manufacturers hope to suppress the black cloud group together. It is only now that the distribution of interests has not been well coordinated that no specific plan has been implemented.

In the view of Rb manufacturers, the only thing that can compete with RB enterprises in Asia is Xiangjiang heiyun group. In this era, Samsung in South Korea has not risen. They believe that as long as the black cloud electronic department is compressed to no living space, Rb enterprises can be invincible with Asia and occupy the whole market. Now black cloud group is the stumbling block in front.

The main reason for the failure to reach an agreement is that Panasonic and Sony have not put down their prejudices, so now Panasonic yukishuke thinks that if so many manufacturers enter the Walkman field together this time, there will be no living space for the black cloud electronics department. He will start to give them a way to live first, and in the future, the black cloud brand can only be OEM to Panasonic, In that way, Panasonic will get most of the dividends to suppress the black cloud Electronics Department, so there is no need to argue with Sony at the negotiation table.

Bao Zixuan: "if you don't see that day, heiyun won't contract to any enterprise. If you want to contract, Panasonic will also contract to heiyun. It may not be impossible for Panasonic to be acquired one day. Who can say that! "

Hearing that someone wanted to buy Panasonic, Panasonic's nose was almost not crooked. For so many years, only Panasonic has bought other enterprises, and no enterprise has the ability and strength to buy Panasonic.

Matsushita Yukiko: "young man, you really have imagination. You are the first person who dares to live like this in all these years. I'm beginning to appreciate you a little now. "

At this time, the second new product release enterprise stepped off the stage. It is RCA company in the United States. This time, they released the latest large screen LCD TV, focusing on screen size and visual effects. However, the cost of this TV is very high, and ordinary families have no purchasing power at all.