Chapter 120

After the competition, baozixuan was interviewed by ABC TV and was very satisfied with the results and atmosphere of the competition. The efforts made by the employees and partners of heiyun group are even more commendable. "We should pay more attention to the healthy growth of children. Next time, heiyun group will launch more toy fun competitions," he said

ABC TV reporter asked, "Mr. Bao, are there any toys we don't know to release?"

Baozixuan wants this effect. He wants to use this opportunity to preheat Lego blocks. Now ABC TV station advertises for free. What's polite.

Bao Zixuan: "yes, we have a toy that is more suitable for children over the age of 3. They can make infants and young children have access to spatial and logical knowledge earlier. In fact, these products have been sold in Europe for a long time. We have obtained the authorization of Lego building blocks in America and Asia. In the future, more building block toys will be launched to make early education more colorful. "

In fact, Lego building blocks in the previous life became popular all over the world after the 1980s, that is, Lego was internationalized by the third generation of enterprise leaders. Steamed stuffed bun Xuan is playing a time difference. LEGO has just started in the European market and obtained the production license at a huge cost.

After the success of the Rubik's cube, he wanted to pull more children of different ages into the dark cloud toy system. The Rubik's cube may be suitable for children over the age of 10, but the age of LEGO can be reduced to 3 years old or even younger. Now it's time to launch the black cloud version of LEGO.

As soon as the Rubik's cube competition is over, Lego building block advertisements have been broadcast on major TV stations. The products are also listed and sold. This is baozixuan's strategy, which is simple, effective and direct.

The employees of heiyun group are packing up the items in the gymnasium, so they don't have to worry about baozixuan. He is going to find dormitory staff to celebrate. After all, the activity is an unprecedented success.

When I came to my roommate's side, I saw eight girls from Harvard University and Boston College facing each other on the ground. It was a little tense. Contradictions may break out at any time.

Steamed stuffed bun Xuan called Matsushita Meixue after he passed by. Originally, he wanted to go to the bar to celebrate. How can he go when he saw this situation. Directly arranged the driver to send back several girls from Boston College, while baozixuan returned to the company without talking.

The next day, many media in the world reported the first Rubik's cube competition. Black cloud toys approached the children's vision at once. Baozixuan struck while the iron was hot and played Lego building block publicity pictures during the previous Rubik's cube advertising time.

This time, instead of inviting adults to speak for the advertisement, we called a group of children around the age of 4 to see the children happily building blocks. Although some buildings are simple and casual, parents are attracted by children's focus on building blocks. Children generally don't pay special attention to what they do. It's very rare that Lego blocks can enable children to do one thing for such a long time.

Lego blocks have been tepid before they were sold in Europe. They didn't find a good entry point. This is one of them. In addition, the construction of pure building blocks is too monotonous. The building blocks produced by black cloud complement this short board very well. They designed various shapes, different animals, houses, cars, etc., and combined black cloud villains in the building blocks. So that children can build more things according to their preferences, which greatly enhances the plasticity of building blocks.

Steve Henry is a 5-year-old American child who suffers from severe inattention and can't do anything for more than 5 minutes; There must be no way to go on after that.

After seeing the advertisement, grandma bought him a whole set of Lego blocks. At first, everyone didn't care, but treated it as an ordinary toy. After little Henry failed to build the house for the first time, he was very unconvinced and began to build it again according to the drawings, but he failed the second time; In this way, little Henry fought against the building blocks until his family asked him to eat.

The unconvinced little Henry didn't go to dinner, and his family knew his illness; They all looked at him. Until eighth, Henry as like as two peas and a picture of the house was finally built. At this time, the family clapped next to him, which was not only for little Henry, but also for Lego blocks.

It took little Henry 45 minutes from the first building to the end of the eighth building. This was unimaginable before. Although his inattention is not a serious disease, he can't concentrate on his study and life for children. Will let parents take care of their children without a trace of distraction, and they can't do anything else at all.

There is an intelligence toy that allows children to play for more than half an hour, so parents will be relieved to do anything, as long as they calculate the time. This is the message that the black cloud group wants to convey. Of course, it must be at home. If it is in the wild, it is not responsible for the children.

Little Anna is a little girl with autism. She never contacts other children. Always closed in the self world and indifferent to anything outside. But today, when she saw her brother building blocks, she always couldn't build them well. She was very anxious nearby. She wanted to rush up and finish building the blocks immediately.

However, because of her character, she didn't want to take care of other people's affairs. After watching it for 10 minutes. Little Anna came to her brother and said, "you're too stupid. This should be built like this; This should be here. "

Seeing Anna take the initiative to talk to her brother and play with building blocks together, the family were pleasantly surprised. This had never happened before.

The family watched and didn't come to them until the sisters and brothers built the building blocks.

Little Anna said, "Mom, it was my brother who was stupid that I helped him."

Little Anna's mother said nothing and hugged Anna and cried. It was tears of happiness. This is the first time that little Anna took the initiative to talk to her family, which is the warmth and mutual assistance brought by the building blocks.

When building block toys were just introduced to the market, baozixuan asked Yamashita Hengyi to find some special children to compare their state before and after playing building blocks.

In the last Lego, many marketing strategies are worthy of learning and reference. At the same time, grasping the stories of these special children can be recognized by more parents.

Some children with problems can play with building block toys happily, so our children should play better, and playing building block toys can also improve children's sense of space and imagination. It is a big killer in the era of lack of entertainment.

Lego blocks sold 130000 sets in the United States in a week. It can be said that families with a little conditions will buy a set of building block toys for their children.

Not only the U.S. market, but also building blocks and machines in other markets are in a mess. Baozixuan thought that the export of Rb games and comics in the previous life made the annual profits of many enterprises more than US $100 million. It seems that it is still easy for children to make money. It is the same in all ages.

After the toy company is on the right track, baozixuan will focus on the money burning industry in the next step. With game companies, walkmans and toy companies constantly providing bullets to themselves, the next plan can be implemented quickly.

At present, the monthly sales of heiyun group is about 450 million US dollars. In this era, China's foreign exchange reserves are not necessarily large, and with the continuous expansion of production capacity, the sales volume is increasing every day.

The monthly income is very high, but the expenditure is also huge. The continuous expansion of nearly 20 construction teams in the factory costs a lot. Moreover, the industries that heiyun group will enter in the future are big money burners, with a heavy task and a long way to go!