Chapter 50

On November 18, 1977, in the American black cloud company, everyone is anxiously waiting today. Originally, we wanted to design five styles of products. Later, because baozixuan was not very satisfied with Joanna's other two design drawings, it was directly eliminated. But baozixuan still gave her the back $50000; And let her continue to improve the design. Also, it's too late. Now the Walkman has three production capabilities. Others can't even produce molds.

Now all production lines have to be debugged, and CNC machine tools have to be studied simultaneously. In this era, that is, in MIT, a place with the world's top scientific research talents, with baozixuan's investment regardless of cost. The total R & D cost of the walkman was originally planned to be $50 million, but in order to pursue speed. Now it costs US $80 million. When it is put into operation, it is estimated to cost about US $100 million.

Bao Zixuan believes that the money is still very valuable. Hundreds of the most advanced small CNC machine tools alone are not only the money, but also can't be bought by many countries with money.

Looking at three smooth lines, cool colors and small and exquisite sizes, it is a very popular product. After Bao Zixuan picked up the earphone and connected it, a piece of soft music came into his ears. The first generation of listening with sound is not very complicated. Only three keys and a switch are reserved, namely pause, resume, play, back, and a recording adjustment switch. In order to save costs, the audio is not implanted, but played with external headphones.

The advantage of this is that the Walkman is smaller. It is less than 15cm long, only 8cm wide and only 2.5cm thick. The reduction of the area makes the function very portable, with only playback and recording functions.

But after seeing the appearance, we are full of confidence in this product. This walkman, which is a bit like an alien product, is really produced by us.

Bao Zixuan: "everyone has worked hard these days. We have completed the research and development in the first step, and then we will mass produce it in Xiangjiang factory. Gucheng Jun has been arranged to follow up there, and I will return to Xiangjiang at the end of this month to see the factory construction and the final debugging of machine tools. "

"A good product can't be advertised without publicity. We want to advertise on major TV stations. First, we need to find a young and beautiful girl to speak for our product." At this time, when a middle-aged employee of the marketing department said this, many people thought it was very reasonable, and the type of spokesperson was very clear.

Steamed stuffed bun Xuan looked at the middle-aged man who was talking, but his heart showed a beautiful image on the plane from Boston to Los Angeles, as if he still owed someone a meal! Make it up to her here!

Baozixuan doesn't know this middle-aged man. Because there are professional HR, many unimportant positions are in the charge of department heads. After all, the North American branch has grown to nearly 300 people. However, it is not easy for a middle-aged man to think of using young and beautiful girls as his spokesman. It can be seen that he has his own unique views on market control and promotion. This is exactly what baozixuan, a man of science and technology, lacks.

Bao Zixuan: "what's your name?"

The middle-aged man replied, "my name is John chambers. You can call me John." Listening to such a familiar name, baozixuan knew he had found the treasure. He said he was a middle-aged man. In fact, John Chambers was just getting older. He was only in his 30s this year. Originally, as a sales director in Wang'an computer company, he had a contradiction with Wang lie in the sales process. Seeing that the arcade of heiyun company can buy so well without publicity, he felt that the opportunity came. After all, a start-up company needs a lot of talents to join. So I came to the black cloud marketing department.

After hearing the name of the great God level professional manager, baozixuan felt that God was really very kind to himself. Say to him, "John, from now on, you are the head of marketing." The former head of the marketing department was Hiroshi Hashimoto“ Do what you want! I have a girl I met on the plane. Don't worry, it has nothing to do with me. I just feel that she is more suitable. You go and talk to her. You are responsible for all marketing planning. I don't care how much you spend, there's only one, which can achieve the effect we want. " Then he wrote down a name on a note and handed it to John chambers.

John Chambers heard something here. After all, he just said a word and became the head of the Department. Is the boss too casual or really no one available! Go step by step, or do the things the boss told you first!

Recently, Poji Xiaosi has just completed a film shooting and began to enter the vacation mode. She returned to her hometown of Pennsylvania to visit her family. The good family atmosphere made him temporarily forget the hardships and unhappiness of Hollywood. In this era, women can't get any important role without paying some. She is still a young girl and hasn't completely fallen.

I heard the phone ring at home. After receiving the phone, I heard the voice of Aunt Mei, the agent“ Boji, let me tell you the good news. A big company is looking for you to endorse new products. You have become the image spokesman of the new Christmas products of black cloud company. " Aunt Mei, who had not heard a voice from the other side, asked anxiously, "Boji, are you listening!"

Boji Xiaosi didn't react now. How could the boss of heiyun who stood up suddenly find himself as an image spokesman! However, hearing Aunt Mei's inquiry, she replied, "I'm looking for my endorsement. Do they have any requirements?"

Aunt Mei: "now they let you go back to Los Angeles to shoot advertising films. There are no other requirements. I've booked you the latest flight back to Los Angeles. I don't think you blame me. After all, most people can't grab the endorsement of such a large company. "

After the meeting of the black cloud company, John Chambers looked at the note given by the boss, looked for some information and found that the boss had a good eye. This little Poji silk was very in line with the overall image of listening. So I contacted Boji Xiaosi's agent through the relationship and made an appointment to meet in Los Angeles tomorrow to discuss the specific contract details.

John Chambers came to a coffee shop to see Poji Xiaosi and Aunt Mei, the economic man. After seeing the appearance of porky and Xiaosi, John Chambers was more sure that this was the person he was looking for. After both sides sat down, they said, "I'm John Chambers, the director of heiyun marketing department. This time, I'd like to ask Miss Xiaosi to be the image spokesman for our new product. Shoot 2 ~ 3 groups of advertising films for this new product. You can ask anything you want. "

Aunt Mei: "our endorsement of Boji is very popular now. We should have good products and qualified prices for the first endorsement."

John Chambers: "there's no problem with the product, but you can't show it to you until you sign the confidentiality agreement. How much do you say! We are going to use a spokesperson in the next three years. Will give Miss Xiaosi a three-year endorsement contract. "

After signing the confidentiality agreement taken by chambers, chambers asked the bodyguard to take out the Walkman ready for advertising. Looking at this delicate little guy, after Poji Xiaosi played in her hand for a while, she began to listen to it. That's right. He has fallen in love with this product. Looking at Boji Xiaosi's expression, chambers knew that this product must be a product that everyone wanted to buy in the girl's heart.

Chambers: How's it going, Miss silk. I think this product is in line with your temperament. Now you can quote. "

Aunt Mei: "the contract will be signed for three years, 150000 US dollars in the first year, 200000 US dollars in the second year and 250000 US dollars in the third year."

In fact, he's a bit of a lion. Now Boji Xiaosi's salary for making a film is about $50000, just endorsing and shooting several groups of advertising films. In fact, she also wants to give the other party room to bargain.

Unexpectedly, Chambers said directly, "no problem, we can sign now." Aunt Mei was still thinking about how to explain her words, but she didn't use a word. The other party was really too cheerful. It was the shortest negotiation time in her career for so many years.

In fact, chambers has no way. After all, he is the person designated by the boss. If he can't cooperate because of his own reasons, he will never have a good life. And the boss spent $3 million for his advertising shooting and promotion, which can be cashed directly without finance. No one can supervise chambers when he runs away with money. In fact, baozixuan knows the height of chambers's later generations and dares to trust him so much. Others baozixuan can't fully believe it.

John chambers filled in the contract amount prepared by the lawyer, signed his name and handed it to Aunt Mei. And there was also a check for $150000. After Aunt Mei checked it carefully, Boji Xiaosi and her guardian signed their names; It turns out that Boji Xiaosi's guardian has long been here, but there is no sense of existence, which has a lot to do with Boji Xiaosi's strength.