Chapter 697

February 19 of the Gregorian calendar, the first day of the first month of the lunar calendar and the Spring Festival in 2015 are quietly coming.

To say that this Spring Festival, the major event in the domestic Internet industry must be the merger of Kuai'an and Kuai. For ordinary Internet users, even if it is worth discussing, its topic is far less than the various spring festival activities launched by major Internet companies.

The flavor of new year is getting stronger and stronger on the Internet.

Over the years, Huizhong and many Internet companies have made the increasingly weak flavor of the year stronger and stronger on the Internet.

From the Spring Festival red envelope activities a few years ago, to the naming and interaction of the later Spring Festival Gala, and then to the later five blessings, horse racing in the year of the horse, spring festival activities and so on, countless netizens left their laughter and laughter in the new year's memory of the Internet.

When the year was just around, Huizhong's various popular games, from dota2 to Jedi survival, from happy Xiaole to Island Raiders, almost every popular game launched corresponding spring festival activities.

In the major game scenes, red lanterns are hung high, festive Spring Festival couplets, Chinese knots and stickers are hung everywhere, all kinds of game skin are limited in the year of the sheep, and the pendant is also sold in a big fire.

In addition to the game, the wechat official new year activity, which is most concerned and expected by netizens all over the country, also arrived in the small year before the Spring Festival. In addition to the five blessings and red envelope activities in previous years, the most eye-catching and innovative activity in this year's Spring Festival activity is called jubilant!

This year is the year of the sheep, so the official wechat activities also focus on the word "jubilant".

The specific activity content is that wechat users will find various effects such as filters, beauty, special effects, stickers, expression packs and so on when they open wechat to take photos or short videos after actively updating the special update package for the new year.

Users can choose their favorite special effects to take photos or short videos, send them to their friends, and forward them to wechat groups, circles of friends, etc. users can also open various special effects when making video calls with their wechat friends.

For a long time, adding stickers and special effects to photos or short videos is a function especially popular with female netizens. However, these effects can only be realized with the help of various third-party video cameras or software. Unexpectedly, this time, the always serious wechat official has also let go for everyone to play.

So all kinds of photos with special effects, beauty and filter spread all over the wechat groups and circles of friends overnight, and many female netizens had a good time.

Because the Spring Festival is approaching, most of the special effects officially launched by wechat are special effects with a strong and festive new year atmosphere, so you can see all kinds of "loving family", "class 15 of senior two", "program art group" and other New Year greeting photos or GIF pictures and special effects short videos in various wechat groups from time to time.

In addition, wechat also added a new menu, video number, in the discovery column!

Users can view the short videos taken by other non wechat friends in the video number, or publish the short videos taken by themselves for all non wechat friends to see.

Tiktok, in short, is probably a simple version of the short video application, a simple version of the jitter!

All kinds of happy and wonderful short videos let wechat users across the country brush constantly and have a deep addiction.

Many Internet people believe that the launch of wechat video number function marks the arrival of wechat short video social era!

However, unexpectedly, the wechat official mentioned in the version update that the video number function is only open during the Spring Festival. After the Spring Festival, the function will be closed!

"What? After the Spring Festival, wechat will turn off the video number function?"

Many netizens are puzzled and don't understand why so many people like or even indulge in the function of wechat, but wechat has to insist on not retaining it and is only open during the Spring Festival.

In this regard, a senior Internet Product Manager analyzed:

"The core positioning of wechat has always been to socialize with acquaintances and is a convenient and concise chat software. Although wechat is building a huge ecosystem around the core, it is impossible to retain the functions that deviate from the core for a long time on wechat.

The video number function tends to entertain and socialize with strangers, which has deviated from the core positioning of wechat. Therefore, wechat insists on turning off the function after the Spring Festival! "

In this regard, many netizens are very sorry. During the Spring Festival when the wechat video number function is open, they saw a lot of joy and wonderful videos and gained a lot of joy. After the video number function is closed, where should they find such a software that can brush short videos?

In this regard, the answer is given on the ranking list of major app stores and app stores in China!

After opening the video frequency function from WeChat, a single application can only be ranked 10-20 in the domestic application store tiktok, rising more than 10 in a few days, ranking only second after WeChat, and this application is the jitter!

WeChat tiktok has also opened many video features and video sources and copyright tiktok, many of which are equipped with vibrant watermark, which are all kinds of short videos that have been accumulated since the operation of the voice.

The number of users who only want to vibrate is still twenty million, and many of the tiktok videos are limited in scope, and not so out.

This time bursting with happiness, WeChat's Spring Festival is a great activity for all the WeChat tiktok.

Tiktok users who follow the video watermark search and download will start to grow longer. After tiktok, WeChat will turn off the video number, and the users will be more than twice as good as the number of users.

"What's wrong with WeChat's video number?" tiktok! This sentence has become a famous phrase circulating on WeChat's friends circle and online.

Many netizens and Internet users say that WeChat's Spring Festival activities this year and the video frequency function are tiktok and are draining and advertising.

In fact, love tiktok is also a direct result of WeChat's insisting on the video cliping function, which is to suppress WeChat users who like to brush videos or to reduce other short video applications.

According to tiktok's official backstage statistics, only in February 25th, the 7th day of the first month of the Chinese lunar calendar, when WeChat closed the video number, the number of new users on the tiktok was up to about 4000000.

During the nearly half a month of the Spring Festival, the number of users who have raised their tiktok is over 12 million. Tiktok registered total number of users, breaking 30 million!