Chapter 650

Ray is always angry.

In Fang Zhe's impression, this was the first time that President Lei had such a great anger.

Lei always has a mild temper and is called a good man by Xiaomi's employees and executives. Even if many Xiaomi employees and executives do something wrong, he generally won't be angry and accuse, but will patiently point out mistakes and persuade employees to improve. It's conceivable

How angry ray is this time.

But this time, I'm afraid everyone in the stall will have to be angry. If Fang Zhe is placed in the position of President Lei, I'm afraid Xiaomi and glory have been to the Bo court now.

It is also because Mr. Lei's image to the outside world is too gentle and too good. He honors Mr. Yu, who can rub the heat of Xiaomi on his nose and face.

Last December, glory brand became an independent sub brand from Huawei. President Yu served as president and CEO of glory. The task and goal entrusted to glory by Huawei's board of directors is to imitate Xiaomi at pixel level and learn from Xiaomi.

Then, the gratitude and resentment between glory and Xiaomi began.

Xiaomi is the hottest and most prosperous mobile phone brand in China. Even in overseas markets such as India and Southeast Asia, Xiaomi has become famous. On the contrary, in addition to the attention of peers in the mobile phone industry, the next glory is independent from Huawei. Ordinary consumers, who knows what glory is?

What can we do? How to quickly enhance the popularity of glory? Spend a lot of money on advertising? Don't introduce. Advertising doesn't cost money. If we can be famous without money, we can show our ability of total glory.

In martial arts novels, if an unknown Jianghu rookie wants to become famous overnight, the best way is to challenge a famous Wulin expert, regardless of failure or success. When he dares to challenge Wulin experts, he will be famous all over the world.

Similarly, the same is true of the marketing strategy set by president Yu for glory. Since glory is unknown, challenge Xiaomi, a famous Wulin expert in the mobile phone industry.

In this way, glory began to improve the popularity of its own brand through continuous black millet. At the same time, it set up the brand flag of Huawei's national enterprise behind it, and the glory forced Ge to rise immediately.

In the past six months, the first generation of mobile phones that have come out of glory have not been released, but their popularity on the Internet has ranked among the top five in China. President Yu is naturally complacent and complacent.

This is not only the glory of addiction, but also the first generation mobile phone glory 6 released independently, which followed the heat of Xiaomi 5.

Such a despicable marketing means, let alone president Lei, I'm afraid anyone would be angry to explode.

Fang zhe naturally despises the clown means of honoring president Yu. It is also because of his existence that several major domestic mobile phone manufacturers fight around, giving Qualcomm an opportunity to break one by one.

Persuade Huawei to replace president Yu? Although Fang Zhe is confident that he can do it, he doesn't want to waste his face and energy for such a clown.

What's more, shopping malls are like battlefields. As long as despicable marketing methods are useful, someone will always use this move. Today, I always use this move

Play to the extreme, maybe someone will come out tomorrow and use it to glory. In market competition, there will always be bright means and non bright means.

Fang zhe will not naively think that relying on his own ability and influence, he can hold several domestic mobile phone manufacturers without competition. How is it possible? As long as they want to develop and survive, they must compete, brand smear, price war, domestic struggle and overseas struggle.

It is also because of the continuous competition of several domestic mobile phone manufacturers that the domestic mobile phone industry can develop rapidly, make continuous progress, push through the old and bring forth the new, go abroad and rank in the forefront of the global mobile phone industry.

They fight, and Fang zhe can't and doesn't want to, but Fang zhe hopes that in some fields, they must put down their gratitude and resentment and cooperate with foreign countries.

For example, patent licensing, such as chips.

A few years ago, Fang Zhe and Huizhong jointly established Huichuang patent alliance with major domestic mobile phone manufacturers such as Huawei, ZTE, Meizu and Xiaomi.

Huichuang patent alliance, with Huichuang patent company as the core and combined with the patents contributed by several major mobile phone manufacturers, has jointly formed one of the most important patent alliances in the domestic mobile phone industry and even the global mobile phone communication industry. Last year, Xiaomi released the finger recognition and other technologies adopted by the high-end mobile phone huami mobile phone, which came from Huichuang patent company, Acquire the patented fingerprint identification technology obtained by authen company of the United States.

Over the past few years, Huichuang patent alliance has helped several domestic mobile phone manufacturers solve many problems in patent licensing, saving them a lot of patent fees and R & D fees.

Several major mobile phone manufacturers who have tasted the sweetness have basically handed over the R & D work in the field of mobile phone public patents to Huichuang patent company. They only develop their own brand differentiated competitive patent technology.

For example, over the past few years, vivo and oppo have invested more R & D funds in the R & D of two major mobile phone functions: sound quality and photography. Xiaomi has continued the previous fingerprint identification technology on high-end huami mobile phones and began to carry out R & D in the fields of off screen fingerprint, mobile phone back fingerprint and side fingerprint, as well as comprehensive screen.

As for Huawei, it tends to combine its advantages in the communication field and focus on the research and development of communication security, call quality and battery life.

In short, while benefiting from Huichuang patent alliance, mobile phone manufacturers have also found their own way of differentiated development and realized benign competition in the direction of mobile phone R & D.

However, it is obvious that there is no such tacit understanding among several manufacturers in terms of mobile phone marketing, pricing strategy, mobile phone chips, supply chain and channel providers. They want to scold, hate and rob. In order to seize more market share at home and abroad, the competition among several mobile phone manufacturers is becoming more and more fierce.

In addition, Fang zhe doesn't care. You like to throw money, grab advertising and grab channel providers. Grab the chip. Fang zhe must manage it.

Chip is the core highlight and selling point of each generation of mobile phones. Whether Xiaomi, glory, vivo, etc., each generation or even a mobile phone needs to be equipped with a corresponding chip that is worthy of its identity and reflects its performance.

For example, Xiaomi 5 just released uses Qualcomm's latest generation of high-end mobile phone chip Xiaolong 801. In order to win the domestic launch right of Xiaolong 801, several mobile phone manufacturers such as Xiaomi, oppo and Yijia have launched fierce competition, which also gives Qualcomm the opportunity and capital to reap the benefits of the fisherman.

The glory 6, which uses its own self-developed chip Kirin 920, is sitting on the wall and watching several of their manufacturers fight for Qualcomm chips.

In short, as the core selling point of each new generation of mobile phones of mobile phone manufacturers, it is much more difficult for them to give up competition and reach a consensus than to collude with them to establish Huichuang patent alliance.

But what happened to the difficulty? What Fang Zhe is best at is to face difficulties.