Chapter 643

The bright first day update rate of wechat and the good first day opening rate of wechat applet have satisfied the big boss Fang Zhe.

The official masterpiece of this wechat applet, the terrorist data of 70 million users on the first day, made Fang zhe even happier. Such data, let alone the global game manufacturers, was stunned. I'm afraid even the producers of Huizhong's s S-class studios would be stunned to see this data.

72.3 million a day! 86400 seconds a day, nearly 840 new users every second.

Even so, the wechat version 4.0 update is well known all over the world.

Even so, jumping is a classic masterpiece of wechat applet.

Even if you jump, it's very conspicuous on the wechat applet square.

Even so, wechat users can directly play and jump without registration.

The data displayed by jumping is too scary!

The jump team was shocked, the wechat team was shocked, and even Fang Zhe, the big boss, was shocked. Not to mention, when the wechat official released the data to the outside world the next day, the outside game industry, the whole Internet industry and netizens were shocked.

"Fake! It's only one day. How can so many people play and jump? I'll believe it in a few days!"

"72.3 million real players, how can it be? Wechat officials won't make a pile of robots!"

"Although it's a little scary, I still believe in this data. How can an Internet company such as wechat and Huizhong joke about this data?"

"OhMyGod! 72.3 million players jumped with me yesterday. It seems that I'm not the only one who plays with things and loses heart."

"Pervert, now I believe that Huizhong is a natural game expert. Even if there are so many game users, it's OK to play a small game. Nearly 100 million people play it on the first day. The world is too crazy. Huizhong is too crazy!"

"It should be true. When I got up early in the morning, my friend ranking has fallen to more than a dozen. Now my circle of friends are playing this little game!"

"Although it's just a small game, I'm really stunned. No, I have to brush my records after class!"

"I play mobile phones in class upstairs. I'll report you after class!"

Compared with the mentality of ordinary netizens who are just shocked and watching the excitement, companies, teams and developers in the global game industry are a little crazy!

"Look, look at this number, 72.3 million. Do you know what this means? It means that a blue ocean bigger than the Pacific Ocean has appeared! Can't our company do this simple little game? Can other companies do it.

So what is the most important thing now? It's time. It's time. We want to enter the blue ocean before others. Even if we can't jump such terrible data, even if we can only achieve one percent of it, it's 700000 users! "

An entrepreneurial game company that hasn't improved for several years. The boss roared at several project managers.

"The platform effect of wechat is terrible, which is far from being comparable to any app store, 91 assistant and any app store. As long as you get the recommendation of wechat applet, users will exceed 100 million every minute!" some Internet product managers lamented.

"It seems that our company must immediately recruit talents in wechat applets. It is a little late for us to transform to the mobile terminal, which leads to the ranking of mobile apps developed by several competitors in the same industry in the app store. This time, we must develop wechat applets earlier than them and fight a turnaround!"

The CEO of a real estate agency company said to CTO, the company's technical director.

"Daqiang, quit and work with me. We studied together during the internal test of wechat applet. Now is the best time to start a business. We understand the development of wechat applet better than others. This is our leading advantage. If we delay for the first half of the year, we will lose this advantage!"

A software outsourcing company in Jianghai, a programmer who was working overtime, received an invitation from his former colleague who had left to start a business. He was a little loose in his heart. He saw that he was about to enter the career threshold of 30 years old. If he didn't toss around, his future opportunities would be even more slim.

Around the world, many practitioners and entrepreneurs in the game industry, as well as those in the Internet industry, were shocked by the data after the jump and wechat applet beta.

Game developers all over the world are crazy, and Internet entrepreneurs all over the world are crazy. Whoever doesn't catch such a big outlet, don't bother to start a business at all.

The wechat applet, especially the data performance of this little game in the next few days, makes entrepreneurs in the global game industry crazy.

The next day, users exceeded 120 million.

The third day, 160 million.

Jump online for a week, the total number of users exceeded 280 million, the maximum number of active people in a single day exceeded 150 million, and the maximum number of people online at the same time exceeded 60 million!

Up to 60 million online at the same time! Equivalent to a certain time, 60 million people around the world are playing jump at the same time, this enchanting little game! Such data indicators are enough to be recorded in the history of the game industry!

Just when people thought that this was a jump and wechat applet to refresh the limit of people's attention, a heavier news bombed the global game industry and Internet industry:

The official wechat team announced that jump won the advertising contract of McDonald's, and McDonald's will spend $50 million to advertise in jump games!

$50 million! Converted into RMB nearly 350 million! Spend 300 million advertising in a small game. My God, is the world crazy or McDonald's crazy!

"What's wrong with you? It's a game that costs $50 million to advertise. Is McDonald's money burning too much?" many netizens make complaints about it.

"Oh, I think McDonald's spent a lot of money on advertising. Now, there are more than 300 million users around the world. Every day, nearly 100 million players around the world are playing this little game, which is equivalent to adding hundreds of millions of accurate direct exposure to each user every day. It's much more cost-effective than advertising on TV or online!"

A rational netizen analyzed.

"Is it cost-effective? Do companies like McDonald's still need advertising? How do I feel that McDonald's and Huizhong have py transactions to make money!" a keyboard man netizen retorted.

"Does McDonald's need advertising? If you can ask this question upstairs, you don't know anything about the marketing of the fast food industry. You may not know that KFC McDonald's is an enterprise that spends 10% of its annual revenue on advertising. The purpose of advertising is not to keep you aware of it, but to go into the store and consume it!

$50 million looks like a lot, but it's really nothing for McDonald's, a global marketing enterprise. On the contrary, McDonald's is advertising. Who knows how much McDonald's global turnover can increase in the future! "

Soon, when the global jump users opened the jump again, they found that many boxes in the game had become McDonald's store style, or McDonald's hamburgers, etc.

As a result, there are not a few wechat users around the world who are inspired to eat at nearby McDonald's. according to the statistics of McDonald's data Department, the average turnover of global stores has increased by more than 20% on the first day of advertising. McDonald's advertising is worth it!