On the evening of December 12, many employees of Huizhong company rushed to the cinema near the company to watch "Thai embarrassment" after work.

As the first film released by Huizhong's Huizhong culture company, Huizhong culture directly issued two free movie tickets to each employee of Huizhong. During the release of Thai embarrassment, Huizhong employees can hold tickets to any nearby cinema at any time.

As Huizhong employees, it is common to occasionally receive such small benefits and small surprises. In addition to working overtime or having private affairs, most Huizhong employees went to watch the film with their friends or family on the night of December 12 when Thai embarrassing was released.

That night, the cinemas near Huizhong company and in many cities across the country were very popular. Many employees working in the cinemas exclaimed, "what day is it today? Why so many people watch movies!"

Of course, many people have long guessed and expected this.

"The movie" Thai embarrassment "is really awesome. It even advertised on wechat. Fortunately, we have reserved enough film arrangement in advance!" said a film arrangement manager of Wanda cinema.

As early as before the release of "Thai embarrassment", Huizhong culture, as one of the film distributors, negotiated with Wanda, Dadi and other cinemas about the arrangement contract with a minimum of more than 35% on the first day and more than 45% on the evening prime time.

But in fact, half a month before the official release of "Thai embarrassment", whether it is the word-of-mouth fermentation of the screening site, or Huizhong culture, through wechat news push, variety show momentum, Youku Tudou's recommendation of "people in embarrassment" and trailer and other publicity means, it has made the popularity and topic of "Thai embarrassment" unprecedentedly high.

In particular, after the national software wechat launched a hot push a few days ago and directly linked to the online seat selection and ticket purchase service provided by the third-party platform meituan, the movie tickets of "Thai embarrassment" in major cinemas were sold out directly, and it was difficult to get one ticket.

Many cinemas have to temporarily adjust the number of shows and increase the number of films. Some cinemas even make room for other unpopular films and give them to Thai embarrassment.

The film "Thai embarrassment" mainly tells that the company where the protagonist Xu Shanzheng is located has invented a magical renewable energy product "youba".

In order to get the authorization of "youba" from Lao Zhou, the major shareholder of the company, Xu Shanzheng flew to Thailand to find Lao Zhou, and met Wang Bao, a Chinese second tide man selling scallion oil cakes on the road.

At the same time, Gao Bo, Xu Shanzheng's competitor, also followed Xu Shanzheng to Thailand in order to get authorization before Xu Shanzheng. In this way, three Chinese staged a funny story in Thailand.

As a comedy film, "Thai embarrassment" is full of laughs and burdens. In addition, the superb acting performances of three leading actors such as Xu Shanzheng attracted all the audience who watched the film to laugh, and bursts of laughter broke out in major cinemas.

After the end of the film, whether it is the cinema after the end of the show or on the Internet, the audience are hot and praised constantly.

"At the beginning, the Secretary teased me. Where is Chiang Mai, near Chiang Mai... Ha ha, you can't fix it with Google!"

"Ma De, I will never take pictures later than scissors, and even make complaints about the movie!"

"Huang Bo's acting skills are simply explosive. Wang Bao is funny everywhere!"

"Yes, he plays everything very well, but I still like his previous" soldier assault ". Don't abandon, don't give up!"

"I think it's OK. It's better than people in an embarrassing way!"

"How do I think people look better in an embarrassing way!"

"I didn't expect that Fan Bingbing really came out as a guest star in the end. It's awesome!"

"Five star praise. Although there are some plot injuries in the film, I am in a bad mood recently. I have laughed many times after watching the film, which is also worth the ticket money!"

Netizens have a hot discussion about "Thai embarrassment". On Baidu hot search and microblog hot search, the topics related to "Thai embarrassment" have also gone up all the way. In this impetuous and busy society, a comedy that can make people laugh is enough to attract the attention of many people.

The popularity of "Thai embarrassment" has set off a film viewing upsurge in the country. However, neither netizens nor peers in the film and television industry, nor even Xu Shanzheng, the director of "Thai embarrassment", nor ray media, another major investor and publisher of "Thai embarrassment", have expected that the popularity of "Thai embarrassment" is far beyond imagination and expectation!

Wednesday, December 12, box office on the first day of the day, 69 million!

On Thursday, December 13, the box office was 71 million!

On Friday, December 14, the box office was 93 million!

On December 15 and December 16, Saturday and Sunday, the box office was 140 million and 132 million respectively!

In the first five days of the week, the box office of "Thai embarrassment" reached 550 million, of which the box office on the 14th, 15th and 16th exceeded the highest one-day box office of Chinese films set by "painted skin 2" by 82 million, and the box office on the 15th and 16th, and even exceeded the previous one-day box office record of domestic films set by the 3D version of "Titanic" by 122 million!

"Fire, fire!" many filmmakers and Internet users have such exclamations.

Before that, the box office champion of domestic Chinese films was "painted skin 2", which was released six months ago, with a record of 726 million. The box office champion of all domestic films was "Avatar", which was released in 2010, with a box office of 1.33 billion!

At this moment, no one doubts that "Thai embarrassing" will break the box office record of "painted skin 2" and become the new box office champion of domestic Chinese films.

It's still a little mysterious whether it can break the record of avatar, but all filmmakers and netizens in China are eager to look forward to this moment. At the same time, they also want to see what box office results "Thai embarrassing" will achieve in the end!

"Come on, Thai embarrassing, break the record of avatar, kill the old Americans, and fight for our Chinese films!"

"A foreign film has dominated our Chinese list for two years. Thailand must continue to do it!"

"Don't say anything, second brush, support Shanzheng brother, support Chinese films!"

Many netizens have involuntarily become the spiritual shareholders of "Thai embarrassment". Many of them pay close attention to the latest situation of the box office of "Thai embarrassment" all the time. As the publisher's Huizhong culture, it is also timely to use this public opinion to promote "Thai embarrassment".

"The box office of" Thai embarrassment "is unstoppable. I look forward to the new box office champion of Chinese films!"

"Spiritual shareholders, the most lovely people who support the development of Chinese films!"

Waves of public opinion have kept the popularity and topic of "Thai embarrassment" high.

While "Thai embarrassment" is popular in the film and television circles and online public opinion, something related to "Thai embarrassment" has also happened in the Internet industry!

"Huizhong culture has invested 1.4 billion yuan in ray media, accounting for 31%!"