Chapter 504

Although most of Fang Zhe's judgments on Jingdong come from Jingdong in his previous life, I'm afraid that Jingdong will not be much different from the development track of his previous life in general from the current development situation of Jingdong and the behavior of head Liu.

Even if Huizhong replaces Tencent in the previous life and becomes the major shareholder of JD, it is difficult to change the development route of JD from the overall situation. After all, the actual leader of JD is still president Liu.

Fang zhe has no intention of bringing too many changes to JD or trying to help JD compete with Alibaba, because in Fang Zhe's opinion, the competition between JD and Alibaba is the competition and internal friction of their own people in the domestic market. If you really have the ability, you should compete with foreign Amazon, eBay and others to dominate the world

On the road of international hegemony, Arima's general vision and pattern are many times better than President Liu!

Fang zhe looked at President Liu in front of him and replied:

"President Liu, Huizhong is a shareholder of JD. It is naturally incumbent on us to support JD's development, but"

When Fang zhechai said this, President Liu was already full of joy. From Fang Zhe's words, he heard that Fang zhe seemed to agree to the cooperation between wechat and JD.

"However, JD has to pay a price that can satisfy me and Huizhong's shareholders. Although Huizhong is a shareholder of JD, the entrance of wechat can't be given to you in vain."

President Liu quickly nodded and said that there was no free lunch in the world. If "Huizhong needed Jingdong's support and cooperation", maybe Jingdong could set up a white wolf empty handed. However, from the current situation, Huizhong could not let Jingdong take advantage of it. After all, Huizhong is only one of Jingdong's shareholders.

President Liu thought that when Fang zhe said this, it should be over. Who wants Fang Zhe to continue to add:

"Also, Mr. Liu, you have to be prepared. The secondary entrance of wechat can't be only open to you!"

The happy look on President Liu's face disappeared in an instant. If it is to be opened to other e-commerce platforms, JD's exclusive advantage will be greatly reduced.

However, although there are many e-commerce platforms of Huizhong system, Jingdong is the one with the largest scale and the greatest influence. Although it suffers some losses, the cheapest one is Jingdong. In that case, it's OK!

President Liu said insincerely, "that's OK. Jumei premium products, honey bud and other e-commerce platforms have a lot to do with you and President Zheng. It's also right to open the entrance to them."

When President Liu said this, it seemed that other platforms won the cooperation with wechat by relationship rather than strength. Fang zhe looked at him and neither affirmed nor denied it.

President Liu had a bad feeling in his heart. In his mind, he suddenly remembered Zhang Yong who had just agreed to meet Fang zhe after next Tuesday.

President Liu asked tentatively, "president Fang, will you also let wechat cooperate with Alibaba's platform?"

"Why not?" Fang zhe looked at him and asked.

What the hell is going on in President Liu's mind? Wechat will also cooperate with Alibaba's platforms. If the secondary entrance of wechat is also open to tmall Taobao and other platforms, what advantages does JD have? What's the difference between this and the current competition pattern.

"Wei" Mr. Liu jumped out a word "Wei", and then changed his mouth:

"President Fang, Alibaba, Huizhong and jd.com have a hostile and competitive relationship. If it's far away, it's obvious that Alibaba will have a hard time with wechat?

Appeasement brings disaster to our company, and Tmall and Taobao are our direct competitors of Jingdong. If you give entrance to Ali, it's farmers and snakes, and you can raise a tiger! "," Alipay! "

Seeing that Fang zhe was unmoved, President Liu began painstaking persuasion and cited scriptures, hoping that Fang zhe would give up the idea of letting wechat also cooperate with Alibaba e-commerce platform.

Fang zhe listened patiently. He also hoped to hear some useful opinions from President Liu's words in order to better help him make decisions and judgments. Unfortunately, President Liu spoke dryly for more than ten minutes, and Fang zhe didn't hear any useful opinions.

The opening of the secondary entrance of wechat to a number of e-commerce platforms was decided by the executives of Fang Zhe and Huizhong after nearly a year of thinking and discussion.

At the beginning, in order to achieve the cooperation between wechat and paypal overseas, Huizhong also lured eBay with this condition, but at that time, it was just an idea. Until now, it has not been promoted to the implementation stage.

Under comprehensive consideration, wechat has abandoned the zero sum thinking of Tencent's exclusive opening of the secondary shopping entrance to JD in the previous life. For JD, wechat only opens the entrance to JD, which naturally maximizes the interests of JD, but not for wechat.

The user volume and platform attributes of wechat determine that each function on wechat should be designed to meet the needs of users to the greatest extent.

In terms of the market share of major e-commerce platforms in China, Ali system accounts for more than 60%, which means that from the perspective of user coincidence, use probability and frequency, if this secondary shopping entrance is only open to JD, more than half of wechat users may not click this button.

In that case, what's the use of these users for this entrance? What's the use of adding a function that half of them can't use on wechat? Is it to import new users for Jingdong like Tencent supported Jingdong in the previous life?

This zero sum thinking may exist on Tencent wechat in previous lives, but it will not exist on Huizhong wechat. Moreover, JD has no business overseas. If this function is opened, the overseas version of wechat can only be opened to overseas e-commerce platforms such as Amazon, eBay and Alibaba's overseas brand express.

So finally, Fang zhe decided to open the secondary shopping portal of wechat to powerful e-commerce platforms at home and abroad. When users click the secondary shopping portal, they will be allowed to choose the mainstream e-commerce platform in their region. If they enter again, they will directly jump to the platform according to their previous choices or usage habits.

In general, wechat still does only the platform and entrance, and does not participate in the specific business and competitive relationship of major e-commerce platforms. At most, it will share and cooperate with major e-commerce platforms in the exploration of social e-commerce.

President Liu wasted a long time talking, but he was still unmoved by Fang Zhe's expression. He also understood that he could not reverse Fang Zhe's and Huizhong's decision on this matter.

He also knows that Huizhong can't open the entrance to Alibaba for nothing. At that time, it must reap a lot of benefits. Then he thinks that from home to abroad, if wechat opens the entrance to major mainstream e-commerce platforms, Huizhong will reap much more benefits than opening it exclusively to JD.

Fortunately, Fang zhe gave him a consolation: "President Liu, Jingdong is an enterprise invested by Huizhong after all. I can assure you that among the e-commerce enterprises opened to wechat in China, Jingdong is definitely the first."

President Liu squeezed his face stiffly, revealing a fake smile. Well, the first position is always better than other positions. After all, most users are used to choosing the first one.

Less than a week later, on Wednesday afternoon, Fang zhe met Zhang Yong at a club in Miyun (county). Now Miyun has not been withdrawn from the county to become Miyun District. Fang zhe chose to meet here to avoid many people.

Undoubtedly, Zhang Yong came with the sincerity of Ma and Ali. When Zhang Yong left, he had obtained Fang Zhe's attitude and conditions for cooperation.

Five months later, after more than ten rounds of discussion and negotiation between Huizhong and Ali, President Ma went to Yanjing and signed a series of cooperation agreements with Huizhong, such as opening the secondary entrance to tmall through wechat.

In this cooperation, Huizhong acquired 10% of tmall at a price of US $2.5 billion. In return, wechat not only opened the secondary entrance to tmall, but also promised to open the entrance to Alibaba's express overseas after Alibaba's listing, and help promote the internationalization of Alibaba's overseas e-commerce business.

At this price, tmall's valuation is as high as $25 billion, accounting for 58% of Alibaba's total valuation. Many people outside the world believe that the valuation given by Huizhong to tmall is a little too high. After all, tmall was renamed by Taobao Mall in February this year, and Taobao Mall was established only last year, that is, in June 2011, which is similar to Taobao established in 2003, Alibaba group, established in 1999, is too poor.

Only Ma Zong and Ali executives at the signing site were depressed and understood. I'm afraid Huizhong took a big advantage when they saw the rising corners of their mouths after Huizhong always signed!

Huizhong certainly took a big advantage. No one knows the value of tmall to Alibaba better than Fang Zhe. A few years later, tmall, which represents B2C business, contributed more than 70% of Alibaba's revenue in terms of commercialization and profitability.

If Alibaba is still listed on the New York Stock Exchange two years later as in the previous life, and the market value is more than 200 billion US dollars, the 10% tmall shares alone will be worth at least 10 billion US dollars, with a return of 7.5 billion US dollars in two years and a return rate of 5 times. Even robbing the bank, it doesn't make so much money!