Chapter 498

Social e-commerce has been the dream of Mr. Ma and Alibaba for many years. In Mr. Ma's view, the combination of e-commerce and social networking is like a tiger's wings.

Simply imagine, if wechat and QQ, which have hundreds of millions of users and have a very high number of daily active people and use time, can have an entrance directly to the shopping mall, what huge and terrible traffic and users can this shopping mall bring?

Others may not know this problem, but Fang Zhe, a reborn, knows that in his previous life, since wechat added the secondary entrance of "discovery shopping" and directly led to JD mall, a quarter of JD's new users came from wechat, and this proportion is still rising over time!

Think further. If a user finds that a commodity can get more discounts and cheaper in the mall, he can quickly gather enough people as long as he sends the link of the commodity to wechat friends, sends it to wechat group or circle of friends, and invites friends to spell the order together.

In previous lives, the rise of social e-commerce platforms such as pinduoduo almost used this routine. It would be cheaper to invite friends to buy together. For e-commerce platforms, this is also a promotion method with very low customer cost.

Think about more, such as live selling, such as using big data to analyze users' personal preferences, then the user conversion rate and commodity transaction rate of e-commerce platform will reach an extremely terrible level.

If one day, you chat with your friends and say you want to buy a coat, and you skip the mall, the system recommends you a coat. You tell your friends that you like red, the system recommends you a red coat. You are too expensive, and the system recommends you a coat that meets your consumption ability.

In the long run, over time, the system has clearly understood all aspects of you, personality and hobbies. When the system understands you better than you, it's not easy to make you willing to spend money and cut your hands?

In the past, Tencent controlled most of the domestic social resources. Although President Ma was interested in doing social e-commerce, he had no choice but to toss and try to do social software again and again. Fortunately, with the rise of wechat and Tencent's continuous failure on the mobile terminal, he was willing to lay down his body and cooperate with Ali to explore social e-commerce.

Unfortunately, the good times are not long. The two companies have cooperated for less than half a year. Just because there are signs of breaking up on the line, however, at this time, the industry has spread that wechat wants to establish a secondary entrance to cooperate with JD. How can President Ma not be anxious and lose sleep?

In Hangzhou, Alibaba headquarters, Alibaba executives have forgotten how many meetings this month, but in their impression, they have done nothing but hold meetings this month!

"Obviously, this is Huizhong's revenge for our online contacts!" an executive said bluntly at the beginning of the meeting.

There is no doubt that this meeting was held to study and discuss the addition of secondary entrance to the domestic version of wechat circulating in the industry and cooperation with JD.

Executives agree with the previous executive's remarks of "retaliation". This news is not spread early or late, but it is spread after going online. This means of retaliation is very obvious.

However, the shopping mall is like a battlefield. Even if it is retaliation, what can they do? They can only continue!

"Is this news reliable? How did it suddenly spread? Where did it come from?"

"The news should be reliable. A few days ago, wechat updated the user privacy agreement and added several relevant agreements on wechat access to e-commerce platform. Earlier, Zheng Siwen, the second leader of Huizhong, personally inspected JD headquarters, so later, this message came out. Some media asked the public relations department of Huizhong and JD for relevant information, and both sides remained silent No affirmation, no denial! "

Executives, look at me and I look at you. In this way, the accuracy of this matter is almost ten!

Many executives sigh that there has been little progress in their social e-commerce cooperation with Tencent, and wechat and JD are about to be announced. Compared with the two sides, the efficiency gap is a little big!

At the thought of this, Alibaba executives are extremely angry about Tencent's partner. If Tencent hadn't pulled out search and honed haw, and delayed progress on the pretext of safety and privacy, how could it have been killed by Huizhong by surprise? It deserved to be taken down by Huizhong.

Previously, Ali executives talked about the competition between communication and wechat. After all, communication is social software and Alibaba's attack on Huizhong. Even if the communication fails, Alibaba's core e-commerce business is as stable as a rock.

But now, Huizhong has hit the core e-commerce field that Alibaba regards as forbidden, and it is a heavyweight move. Alibaba's executives have no doubt that if wechat cooperates with JD, Alibaba's e-commerce market share will shrink by 10%, which is optimistic!

Therefore, Ali's executives are no longer silent and actively express their opinions one by one.

"The tiger's ass can't be touched. We have to teach Huizhong and Jingdong who is the king in the field of e-commerce!"

"Yes, JD's advantage now is that it has fast delivery and so-called genuine products. Are they all genuine products? Don't we know? Word of mouth is difficult to establish, but very easy to destroy!"

"They all do their own distribution. Although it is efficient, what is the cost? We just need to integrate several mainstream express companies in the express industry and rectify them well. It's not easy to surpass JD?"

"More than 60% of the business of these express companies is given by us. It's not difficult to integrate them!"

...

Just then, the speech of Jing Xiandong, a confidant of President Ma, suddenly quieted the executives:

"I think we should give up our contacts!

At this time, communication will only become a drag on the whole company. If communication wants to continue to develop, the subsequent investment is a bottomless pit.

Giving up contacts can not only reduce Huizhong's hostility to us, but also ease our cooperative relationship with Tencent and accelerate our social e-commerce cooperation with Tencent.

Although it's us who fight this move, I believe Tencent President Ma is not much better! "