Chapter 496

With the tacit consent of President Ma, Zou mengrui continued to explain:

"Just over half a month since we went online, we have accumulated nearly 50 million new users. This achievement is unique not only in China, but also in the world. Even wechat, including its new overseas users, is difficult to achieve our achievement.

However, although our achievement looks beautiful on the surface, there are some data, but it obviously does not meet the data that a social product with 50 million users should have, or even far worse.

For example, our next day retention, weekly retention, half month retention, daily active number, weekly active number and other data are far lower than the average level of similar products, and do not meet the expected data model we have established. "

Zou mengrui said that Ali executives, including President Ma, frowned.

Don't they know what Zou mengrui said? They know that communication is a core strategic product that is highly expected by the whole Ali group. President Ma asked Li Wei to report the operation of communication to him, Cai Chongxin and other Ali executives every day. Now Zou mengrui raised this question again in front of so many executives, which can only say that the situation may be more serious than they saw and imagined.

Li Wei's forehead was sweating. He vowed that if he was still the head of the project team after the meeting, he would try his best to clean up Zou mengrui.

Executives in the conference room have different thoughts. Some people think that the situation may be more serious as Zou mengrui said. Others think that this is just an excuse for Zou mengrui, who seems honest, to compete for power and profit and want to bring down Li Wei. You know, there is a great difference between the achievements of the first and the second leaders!

Before Zou mengrui could go on, Li Wei interrupted and explained:

"Mr. Ma, don't listen to his alarmist talk here. I copied the daily operation data to you and some leaders here. You must also know the current data. As for the problems mentioned by Zou mengrui, I have also done data analysis and report before. I also mentioned the corresponding solutions and Countermeasures in the report, and our project team is also stepping up the cooperation I believe we can see the results soon! "

As soon as Li Wei said this, many executives nodded thoughtfully. They all belong to the executives who receive a copy of the operation data every day. Zou mengrui did mention these problems in the report.

The only one who didn't nod was President Ma sitting in the main position. He couldn't nod rashly before the matter was completely understood. Since Zou mengrui dared to challenge Li Wei in front of so many senior officials, he must have mastered Li Wei's black material or the problem Li Wei was trying to cover up.

Sure enough, as Zou mengrui continued to speak, Li Wei's face became more and more ugly:

"Mr. Ma, I know that Mr. Li copies the operation data report to you every day, but there are many problems not mentioned in this report. For example, among our recent new users, there are many mobile phone numbers for user registration, which have only been opened for two or three days. According to the survey of our technicians, most of them belong to non real name mobile phones sold online recently number.

Later, we investigated with colleagues from the e-commerce department. In the past week alone, more than 3 million mobile phone numbers have been sold on Taobao and tmall platforms, and most of them coincide with the mobile phone numbers of new registered users! "

WOW! Zou mengrui's words caused an uproar in the conference room, and the executives whispered and talked to each other!

Anyone can hear that these data are obviously abnormal. Although there may be users who buy mobile phone numbers to register, there can never be so many. Even if there are 120000, it is already a very outrageous number, not to mention 3 million!

President Ma looks at Zhang Yong, who is in charge of tmall. He should know the authenticity of these data.

Zhang Yong said: "the sales statistics of this month will not come out until the end of the month, but according to the previous average level, the sales of mobile phone numbers of Taobao and tmall in a month are about 30000-50000!"

Hiss, the executives here took a breath. Under normal circumstances, 30000-50000, that doesn't mean that the remaining 2.95 million are abnormal sales data. Even fools can understand that the owners of these numbers are not normal users. If these 2.95 million mobile phone numbers are registered, who can know how much water there is among the nearly 50 million users!

Before Zou mengrui could keep breaking the news, Li Wei, who was sweating, quickly explained: "We have noticed this and are cooperating with our colleagues in the e-commerce department to solve it. We are also adjusting the activity rules and require that mobile phone numbers be opened at least one month before they can register. For users who register maliciously, we are also restricting these wool party users by not giving red envelopes and seals!"

"Wool party?" an executive asked suspiciously.

"It is a user who specially registers a pile of spam accounts and earns subsidies and profits through traffic and red envelope activities," explained an executive nearby.

Executives have different expressions on their faces. This professional wool party has always existed in large-scale activities carried out by Internet companies, but it is rare to see millions of spam accounts like this.

According to the subsidy intensity of this activity, Ali's loss is at least tens of millions. Although such a major mistake will not make Li Wei resign, a major demerit is inevitable. However, what is more serious than this is that Li Wei did not mention it in the report copied to President Ma and other executives every day. It is obvious, He was trying to cover up and suppress it.

The seriousness of this behavior is far from the problem of tens of millions of losses. Many executives already believe that Li Wei is over. People familiar with President Ma know that President Ma can't see that executives deceive their superiors and deceive their superiors!

At this time, Li Wei's head was blank. He wanted to stab Zou mengrui next to him with a knife and slap himself. He regretted that he had lied about it. If he could truthfully report it to President Ma, even if there were tens of millions of losses and current achievements and brilliance, President Ma would not deliberately make things difficult for him, let alone like it now, On the verge of dismissal.

All the senior executives here thought that the matter was over. Zou mengrui deliberately exaggerated the problem of communication, just to challenge Li Wei. Although this way of power struggle is despised, he is indeed an effective method. At least for now, Li Wei is likely to lose the position of the person in charge of communication.

However, what executives did not expect is that Zou mengrui's next question has gone far beyond the scope of "power struggle". Zou mengrui said:

"Mr. Ma, the problem of more than 3 million mobile phone numbers I mentioned is only one of the problems I see in the communication. I don't mean to deliberately target Mr. Li or anyone. In my opinion, compared with this problem, the problems in the products may be more serious than we imagined and expected.

In terms of product R & D, we have integrated some significant selling points and features of a variety of mainstream social products on the market, such as wechat, QQ, microblog, Momo, Baidu Post Bar, etc., but from the data point of view, these functions do not keep users in communication.

According to our statistics, more than one-third of users have never opened their contacts since they registered, and even more than one eighth of them have unloaded their contacts, which leads to the very low retention, daily life and other data.

Although later, we gradually made the retained and daily active data look better through activities such as daily login and sending red envelopes, in fact, less than one twentieth of the total users and less than one thirtieth of the daily active users sent messages! "

Silence, dead silence! Less than one twentieth of the total users. What concept means that among the nearly 50 million registered users, only less than 2.5 million users have sent messages. This amount of data is also called social software. Just change its name to 250 software!

However, are these written in the report copied by Li Wei to President Ma? There is no writing about what has a total user of nearly 50 million, what adds two or three million users every day, what remains nearly 70% the next day, and what has a daily active population of more than 15 million. Behind these bright data, there are exaggeration and fraud supported by operation means.

Fraud? No, there is no fraud. These data are true, but it masks the fatal problems of communication itself!