On January 13, Huizhong united with the Ministry of Railways announced that the two sides will reach a strategic cooperation agreement. Huizhong cloud team under Huizhong will assist 12306 in the official upgrading and transformation of 12306. It is expected that the transformation and upgrading will be completed before next year's national day, and the mobile version of 12306 will also be launched before the same time.

As soon as the news came out, it caused a boiling of netizens all over the network.

"Congratulations! It should have been like this long ago. Now mom doesn't have to worry that I can't get in 12306!"

"The Hui people really gave awesome power. They actually got 12306 of the contract."

"If the Spring Festival falls again on 12306 next year, Huizhong's face will be beaten!"

"You've just got an Internet cafe in your village upstairs. There are more than 600 million wechat users all over the world. Tens of millions of people across the country grab red envelopes on New Year's Eve. 12306 is a ball!"

Netizens all over the country expressed congratulations and love for the cooperation between Huizhong and the Ministry of railways. Of course, there are also some network sprays of the Ministry of Railways and the government. They say that the Ministry of railways can't even do this well. It's a waste of the money of the state and taxpayers and corruption.

However, these sprays are in the minority after all. They are neither representative nor persuasive. The Ministry of Railways has coordinated China's railways and made great contributions to China's transportation and economic development. Whether it is the large layout of high-speed railways in four horizontal and four vertical directions, or the migration miracle of hundreds of millions of people during the Spring Festival, it is inseparable from the contribution of the Ministry of Railways and all railway workers.

As the saying goes, each has his own strengths and performs his own duties. It is also reasonable to hand over the Internet technology field that the Ministry of Railways is not good at to Huizhong, who is good at it.

Although netizens cheered and praised the cooperation between Huizhong and the Ministry of railways, there is also a very serious reality at present, that is, the transformation and upgrading of 12306 can only be completed before next year's national day. What should we do now in the coming Spring Festival? We really can't buy train tickets home!

Returning home during the Spring Festival is not only a traditional custom of the Chinese people, but also a feeling. Countless touching and tearful stories will happen every year during the Spring Festival transportation.

In order to go home, we can get up in the early morning and late at night and run to the railway station. We can stand on the smoky and rickety green car day and night. We can also tolerate all kinds of unreasonable price increases by the black car driver, as long as he can take us home.

Also on January 13, Kuan taxi, invested by Huizhong, launched the activity of "sending you home for free during the Spring Festival" throughout the country.

From 15:00 p.m. on January 13 (the 20th day of the twelfth lunar month) to 0:00 p.m. on January 24 (the second day of the first lunar month), all kuaan taxi users in China can enjoy 0-10% discount when using kuaan taxi for cross city, cross provincial and other express and free ride services. The closer they are to the Spring Festival, the farther they travel, The higher the probability of getting a low discount or even a 0% discount!

As soon as the activity was launched, Kuai'an taxi users all over the country were boiling!

"The high speed rail is awesome, and the high speed rail tickets are much more expensive than the high-speed rail tickets. Now a discount is cheaper than the high-speed rail ticket. It must be taken."

"Yes, it is said in the activity that the farther I travel, the lower the discount. I don't know how much discount I can get when I return to my hometown Liuzhou from Yanjing?"

"No matter how much discount it can get, I'm going to be a fast Anshun windmill home if I can't grab the train ticket anyway!"

Awesome, what must be done to the activities of wool? Why do we have to cross the city or even across the province? Anyway, Lao Tzu also works seven or eight times a month to work fast, and he doesn't give me subsidies.

"Are you showing off your wealth upstairs? People launch this activity to facilitate everyone to go home for the new year. Is it so difficult for you to go home in a city?"

In addition to the users who have registered for kuaan taxi and know something about kuaan taxi, many people across the country who have never heard of kuaan taxi and who have never registered for kuaan taxi are also attracted by this news.

In particular, when Huizhong's official microblog with tens of millions of fans forwarded this microblog and commented: "Kuai'an did a good job this time. Boss Fang said he personally sponsored 10 million to support it."

Suddenly, the microblog fans who saw the news were completely detonated!

"Awesome boss!"

"Fang Shoufu trench is inhuman. It's 10 million in one shot!"

"Learn from boss Fang, we Jingdong also give 5 million yuan, and do our bit!"

"Learn from boss Fang. We Xiaomi also offered 5 million to help everyone go home!"

"Learn from boss Fang, we are strangers..."

Who knows, it was originally just a marketing activity of Kuai'an taxi, but finally evolved into a collective new media marketing activity for all Huizhong departments and Huizhong invested companies.

The whole microblog and netizens on the whole network have been completely rendered crazy by this atmosphere. When you see this message, you can't help forwarding it and doing your best to let more people participate and help everyone go home during the Spring Festival!

On this day, the microblog hot search list and the dynamic news headlines of major websites have been completely occupied by the marketing activities of Kuai'an taxi and the collective marketing of Huizhong companies.

Microblog alone has more than 5 million forwarding times through a platform channel, which not only refreshes the microblog forwarding record set when Huizhong also released dota2 public beta news last time, but also makes most users of the whole network aware of the "Spring Festival free sending you home" activity launched by Kuai'an taxi this time.

For a time, the registered fast security taxi users appeared explosive growth, fortunately, the fast awesome taxi used to provide the power of the public cloud server, which did not appear to be unable to register such operations.

In this self defeating marketing campaign, Kuai'an taxi not only raised more than 50 million donations to help more people go home during the Spring Festival, but also made many Internet users and peers in the domestic Internet industry see for the first time how powerful the legendary "Huizhong system" is and how powerful the so-called new media marketing is!

Later, an executive of Kuai'an company inadvertently revealed that in this marketing activity, the number of new users of Kuai'an taxi increased by more than 10 million in less than 10 days, which is more than Kuai'an taxi and the number of new users in the past three months. Therefore, Cheng Xiaodong, founder and CEO of Kuai'an taxi, also carried a lot of things after the Spring Festival, I rushed to Anyang to thank Mr. Fang who returned home for the new year.

In Cheng Xiaodong's eyes, Fang Zhe is not only his investor, but also his guide and mentor in starting a business in the Internet industry. Without the dark horse programmer training college founded by Fang Zhe, he would not be Cheng Xiaodong today.

This Spring Festival, because of Kuai'an taxi and the goodwill and even charity marketing activities of Huizhong company, netizens all over the country saw Huizhong company and the humanity and sense of social responsibility of Internet companies. Similarly, some time before the Spring Festival, many netizens were muttering in their hearts that last year, Hao had no humanity and sent red packets to soft wechat, Why is there no news this year?

"Fang Shoufu, don't think you can't give red envelopes for the new year by donating 10 million! We don't agree!"

"Yes, no!"