Chapter 416

Feng Xue spoke seriously and Fang zhe listened patiently. Gradually, Fang zhe was more surprised and admired Feng Xue's thinking and ideas!

As a reborn person, Fang Zhe is naturally clear about the development track and decline reasons of Jumei superior products in his previous life. After the IT summit last year, Huizhong invested in Jumei superior products. Fang zhe also hopes to make an experiment on Jumei superior products to see if Jumei superior products will have the same fate and end as in his previous life.

However, Jumei premium products has just been established for less than two years, and the whole vertical e-commerce industry is also in a period of rapid rise. Therefore, under the leadership of Chen Xiaoou, Jumei premium products is also developing smoothly, and is one of the most dazzling star enterprises in the whole vertical e-commerce industry. Therefore, Fang Zhe is not in a hurry to intervene in the development of Jumei premium products.

Although Fang zhe has the kindness of knowing and supporting Chen Xiaoou, there is no difference in their status. Now Chen Xiaoou, who is in good spirits and speaks for himself all day, can't be willing to let Fang zhe dictate and make a puppet and string puppet. Therefore, only in the future will Jumei superior products decline as in previous lives, That's when Fang zhe really plans to take action!

However, Fang zhe never thought that his girlfriend Feng Xue would worry about these things quietly.

Although Fang zhe seldom talks about work with Feng Xue, whether it's Fang Zhe, Zheng Siwen, or Wang Nan, Feng Xue's sister-in-law who has a good relationship with Feng Xue, their careers and achievements determine that Feng Xue knows these things deeply and has a lot of opinions.

Moreover, Feng Xue has always regarded her sister-in-law Wang Nan as her example. Since Wang Nan founded honey bud, she often runs there. Now she suddenly has the idea of doing a vertical e-commerce for beauty. Fang Zhe is no exception and even very supportive.

"Jumei premium products is a vertical e-commerce focusing on the beauty industry on the surface, but it is not much different from the sub classified channels of comprehensive e-commerce platforms such as Taobao in essence.

However, because Taobao's stall is too large, the exposure of a single sub category is limited and the brand effect is limited. Users feel like shopping in department stores and supermarkets when buying goods on Taobao, while jumeiyoupin focuses on the beauty industry, which is equivalent to Watson's and other chain stores specializing in beauty products.

However, in my opinion, Jumei premium products have the feeling of picking up sesame and losing watermelon in the general direction of vertical e-commerce! "

"Oh?" Fang zhe looked at Feng Xue with interested eyes. At this time, Feng Xue was in high spirits and talked loudly, which made Fang zhe very excited and liked!

"You think, Jumei premium products now look like the wind and fire, but what does it rely on? It is marketing advertising, promotion activities of various beauty products, and guarantee of genuine products.

On the surface, these factors constitute the core competitiveness of Jumei superior products, but in fact, the competitive barriers built by these factors are very fragile. What are the reasons why many users choose to buy cosmetics on Jumei superior products?

It's cheap. It's the guarantee of genuine products promised by Jumei superior products, but in fact, I've never heard of any e-commerce platform without the problem of fake goods, especially in the beauty industry, all kinds of cosmetics and skin care products.

Genuine guarantee can become a highlight of Jumei superior products different from Taobao, which is flooded with fake goods, but it is absolutely impossible or even impossible to become a core competitiveness of Jumei superior products!

Because it is very difficult to establish the brand impression that Jumei superior products only sell genuine products, but it is easy to destroy it. Moreover, according to my investigation, Jumei superior products are not all genuine products as it says. Many consumer complaints have not been properly handled by Jumei superior products officials. Once these contradictions break out, it is likely to bring a fatal blow to Jumei superior products.

No matter how cheap genuine products are, they can't be cheaper than fake and fake goods on Taobao. Therefore, Jumei premium products rely on genuine promotion and quickly expand the development mode of users at the expense of profits. It's OK in the short term, but it's easy to bury many hidden dangers in the long term.

If you are promoting sales now, allowing users to spend 5 yuan to buy the mask with a price of 10 yuan, then you can not expect users to spend 10 yuan to buy the same mask in the future, because the reason that users buy you here is only because it is cheap, and the viscosity of the platform is not big. "

Fang zhe looked at Feng Xue with a smile in her eyes. At the same time, Feng Xue encouraged her to continue. Seeing Fang Zhe's expression, Feng Xue knew that her big boyfriend agreed with her point of view. She couldn't help feeling a little proud and secretly happy. In order not to "lose face" in front of Fang Zhe, she prepared for a long time, Only today did she tell Fang zhe about her idea of starting a business.

"So, what is the difference between the beauty website you want to make and Jumei premium products, where is the breakthrough point and what is the core competitive advantage?" Fang zhe asked.

"Service!" when Feng Xue said these two words, Fang zhe had a flash of vision in his mind. He seemed to know the difference between the beauty vertical e-commerce website Feng Xue planned to do and Jumei premium products. Even, Fang zhe had some expectations in his heart.

After saying the core word "service", Feng Xue continued to explain:

"Traditional e-commerce platforms such as Taobao sell goods rather than services. The reason for their success is that they are large and comprehensive. Users can buy almost anything they want here. This is also the main business model in the era of e-commerce 1.0.

2.0 era, that is, the current era of vertical e-commerce. The most famous ones should be Jingdong, which started with 3C electronic products, and sister Nan's maternal and infant e-commerce honey bud, Jumei premium products, etc. These e-commerce platforms focus on a certain vertical field. Compared with the extensive work of Taobao, they are more detailed and deeper.

However, the current vertical e-commerce platforms are rooted in an industry, which determines that their ceiling is limited and it is impossible to achieve the large and comprehensive scale of Taobao.

So now, including Jingdong, Dangdang and other early developed vertical e-commerce platforms, when the growth rate in the main vertical field slows down and gradually contacts the ceiling, they all begin to diversify and move closer to Taobao. Now honey bud and Jumei premium products are likely to embark on this road in the future. "

"So what you're going to do is e-commerce 3.0?" Fang zhe chuckled and joked.

"Yes, for the sake of your correct answer, I'll reward you with a MEDA!" Feng Xue kissed Fang zhe on the face with lightning speed, then resumed his original posture and continued:

"In fact, it has a lot to do with you that I came up with this idea!"

"With me?" Fang zhe asked suspiciously.

"Yes, it has something to do with you. I've been listening to you about o2o and what services are commodities for more than half a year.

Traditional e-commerce platforms such as Taobao provide only an online commodity trading platform. Users leave Taobao from logging in to select commodities to buying commodities, and Taobao's service to users is over.

Taobao's data storage for this user is basically limited to the user's account, order, logistics receiving address, some purchase preferences, etc. vertical e-commerce platforms such as 2.0 are not very different from Taobao in essence, except that they are rooted in a certain vertical field.

The e-commerce 3.0 I want to talk about actually integrates the business model of e-commerce + o2o and transaction + service!

For example, the beauty website I plan to establish is called aimei.com, which implies the heart of beauty. Everyone has it!

After users register with aimei.com, we will start to build the user's data model and basic portrait according to the user's basic information.

From the most basic user's gender, age, height, weight and circumference to the user's work, consumption ability, marriage and love status, appearance, facial features, hairstyle, skin type, even uneven teeth, wearing glasses, pierced ears and so on, a lot of information is used to enrich the user's data model and portrait.

Then, we will combine these information to tailor a set of beautiful roads for their users. One thousand people have one thousand beauty nets. The most inexpensive film is found on Taobao. Users find the face that is most suitable for your skin and meets your need for improvement.

What is what the manicure sells is not only limited to cosmetic products, but also includes the surrounding barber shops, beauty shops, beauty salons, even orthodontics, plastic surgery hospital, etc.

The reason why users choose Ai Mei is to become beautiful, not just to choose cheaper mask. "

When Feng Xue finished a lot of words, Fang zhe was stunned!

This... My lovely, beautiful and great girlfriend, Comrade Feng Xue, is going to set off a revolution in the e-commerce industry!

"Honey, I think you are the richest man in China in the future. No, the richest man in the world!"