Chapter 380

Tencent, really counselled!

Each new user of mobile QQ is subsidized 70-90 yuan, which makes Tencent, which has just been engaged in subsidy activities for less than half a month, spend nearly 1.5 billion at a time!

Because in this short half a month, the number of new activated users of mobile QQ is nearly 20 million. Fortunately, Tencent has a brain to engage in activities. It requires QQ to bind mobile phone numbers. Only one traffic subsidy can be received for the same mobile phone number. Otherwise, according to the compensation method of many QQS in the past, Tencent has to subsidize until vomiting blood!

Even so, Ma and the executives of Tencent are still in a cold sweat and flustered!

Spend 1.5 billion in half a month, which is equivalent to spending 100 million every day!

Tencent's net profit last year was only nearly 10 billion. If this wave of subsidies continued, it directly spent one sixth!

I'm afraid, Ma and the executives of Tencent are really afraid! As the saying goes, barefoot people are not afraid of wearing shoes. Huizhong has many business expenses and budgets than Tencent. Almost all of Huizhong's main game business is profiteering!

For example, the world's main page Tour "disputes among kings" on the Zhongle platform is a strategic national war game. Game players all over the world can choose different countries to register game characters on the same huge game world map, build their own castles, cultivate troops and seize city territory, Or form an alliance with netizens to attack players from other alliances and other countries.

Once this game was logged into the Zhongle platform, it set off a trend of national war all over the world.

Every day, millions of game players all over the world log in to this game for various battles. Among them, there was a "century national war" between thousands of alliances in China and several national alliances in Europe, Britain, France and Germany. It was even paid attention to and reported by the British times, which jokingly called it "the Third World War of the virtual world"!

Now, the global monthly flow of this game is more than US $100 million and nearly RMB 700 million. In fact, its R & D cost is only a little more than RMB 20 million. Regardless of the cost of promotion and operation, this game brings nearly RMB 400 million net profit to Huizhong every month!

Therefore, Huizhong is not afraid of throwing money. Even if all the money in round a is smashed, Huizhong's strong profitability is enough to ensure the normal development of Huizhong.

Tencent, a huge and complex business module, not only built a huge Penguin Empire, but also made every action of Tencent have to be cautious and have a lot of concerns. It can't afford to spend money for wechat like Huizhong!

Throw money, keep throwing money!

On January 18, 2011 of the Gregorian calendar and the 15th day of the twelfth lunar month, half a month before the Chinese traditional festival Spring Festival, wechat has carried out traffic subsidies for more than a month, and launched a more crazy money burning activity nationwide, with red envelopes distributed to the whole people!

At 0:00 on the 15th day of the twelfth lunar month, the Chinese version of wechat has undergone a simple small update. After this update, many domestic wechat users using the Chinese version have found that there is an additional "red envelope" option in their wechat chat software interface and the plus sign drop-down menu on the right of the expression package!

Many curious wechat users click the red envelope option one by one. At this time, the special effect of receiving red envelopes pops up on the wechat interface. While clicking the receiving button, each user also gets wechat red envelopes ranging from 1-10 yuan!

When users get red envelopes, they will also turn on the function of sending red envelopes through wechat!

"Sending red envelopes" is a traditional Chinese New Year custom. Every new year, the elders of the family will send red envelopes containing lucky money to the younger generation, indicating that the good luck and blessings of the new year are given to the younger generation!

Therefore, when wechat users click the red envelope button and receive the red envelope officially distributed by wechat, they are very happy. Let's not say if they wish or not. Wechat official sends real money, RMB!

Many wechat users, after understanding the wechat red envelope function and use method in detail, understand that the numbers they click to receive at the beginning are real money that can be directly exchanged for the same amount of cash and transferred to the bank card, unlike Keng dad's Q currency. Once the money is changed into Q currency, it can no longer be exchanged for real money except for consumption within the scope of Tencent's business.

Many users were elated after receiving the wechat red envelope. At the same time, word of mouth spread. Not only did wechat users around him also use wechat, but they had not ordered the red envelope function. Even many relatives and friends around him who did not use wechat asked and downloaded wechat under the guidance of a few dollars of real money!

Don't underestimate the temptation of these few dollars. Among the 1.3 billion people in China, there are as many users who are willing to download and register a software for a few dollars!

Traffic subsidies are not intuitive enough. Some users may not be rare, but the charm of real money can definitely tempt many people. That's why many people are not interested in all kinds of free delivery activities of hundreds of M traffic carried out by China Unicom, but they are happy to grab a few yuan red envelope in the wechat group.

Therefore, since the 15th day of the twelfth lunar month, after wechat's red envelope activities in the National Exhibition and development, the number of new users of wechat has increased sharply.

In particular, the official red envelope of wechat is not only once, but every day!

Every day, wechat users can receive a red envelope of 1-10 yuan in the activity interface on wechat. If a wechat user can insist on receiving the red envelope from the 15th of the twelfth lunar month to the Spring Festival, the user will receive at least 15 yuan and at most 150 yuan!

In other words, the earlier you register wechat, the more red envelopes and money you get, which directly stimulates the significant growth of new users of wechat!

"Wechat gives red packets to the people all over the country!"

This sentence has become a hot topic among netizens all over the country after the 15th day of the twelfth lunar month and the Spring Festival is approaching. With the approaching of the Spring Festival, the topic related to wechat and wechat red envelopes has been rising.

Because, according to the news released by the wechat official team, the wechat official will distribute 1.3 billion yuan to all wechat users on the day of the Spring Festival, which is equivalent to sending 1 yuan to every Chinese!

"Crazy! Crazy! Crazy! Crazy! No one in the trench!"

"Does Fang Shoufu think too much money? If he thinks too much money, can he give me some? I don't want much, just 1 million, crying!"

"When I was a child, I had a dream that 1.3 billion people across the country would give me a dollar each, so that I would become the richest man in China!

Today, I have seen what the real richest man in China is. That is, Fang zhe sends a dollar to the people all over the country. He, he is still the richest man in China! "