Chapter 176

After listening to Fang Zhe's brief introduction of the three products made by the mobile business division, President Lei and President Lin also have a simple understanding of Huizhong's layout in the mobile Internet industry. In their eyes, although Huizhong's three products are not earth shaking, creative or epoch-making products, they can also be regarded as wrong product ideas and imagination space.

Where is the biggest gold mine in the mobile Internet industry? Both Mr. Lei and Mr. Lin Xiaobin are thinking about this. The search e-commerce social networking corresponding to the three giants of bat may be, but with the background of these three companies, it is not generally difficult for start-ups to start from scratch in these three fields.

Among other things, UC, the mobile browser that Mr. Lei has invested in, is the mobile phone industry that Mr. Lei and Lin Xiaobin have been thinking about recently.

The mobile Internet relies on the development of smart phones. The growth of smart phones determines the growth of the mobile Internet. Therefore, as long as it can be made into one of the best mobile phone manufacturers in the market, it can occupy a certain position in this industry, whether it is profit or voice.

From the current apple and its ecosystem, the iPhone occupies a dominant position in the whole apple ecosystem. The rapidly developing app store and its application services are based on the iPhone, which determines that their birth and development must cater to the whole ecosystem of iPhone and apple.

The same is true for more open source Android and other non IOS smartphone systems. Both applications and services are based on the mobile phone itself. If the mobile phone manufacturer decides that an application cannot be put on the shelf, it will be difficult for users to access and use this service. For example, all mobile app stores prohibit violent and pornographic application services.

Fang zhe led Lei Zong and Lin Xiaobin around the various departments of Huizhong, and took them to the reception room. Zheng Siwen, Li Yifei and other senior managers had met and welcomed President Lei as early as they came. Now Fang Zhe and President Lei Zonglin are talking, which is more like private reception and chatting.

When the three entered the reception room, Fang zhe entertained the two and sat down, and gave them a top Longjing specially purchased by Huizhong to entertain distinguished guests. Fang zhe didn't care about these details before, but Fang zhe began to pay attention to these details since he last met NetDragon Chairman Liu Jiande and drank his treasured mother tree Dahongpao.

After the three drank two mouthfuls of tea to moisten their throat, the mellow smell of tea lingered between their teeth. President Lei first opened his mouth:

"Ah Zhe, in fact, Xiaobin and I came to your company this time to investigate and investigate mobile Internet landing products. First, we want to talk to you about smart phones."

Fang zhe looked surprised and came to talk to him about this? President Lei really thinks highly of him. Although Huizhong is now a large Internet company with annual revenue of several billion, Huizhong is a start-up company after all. Both Huizhong and its boss Fang zhe can only be regarded as a upstart in the Internet industry. There is still a big gap between Huizhong and an old Jianghu like President Lei in the industry.

President Lei looked at Fang Zhe's expression and explained: "we are both 40 years old. We can be regarded as half of the" old guys ". Whether it's smart phones or mobile Internet, they are emerging things. The ideas and views of young people must be different from us!"

"What do you two want to talk about? If I could say something, I wouldn't be modest!" Fang zhe replied.

"In fact, it's about the development of the domestic smartphone industry. I see that many people in your company use smartphones such as iPhone and Android when developing them. If you want to be a boss, you should also know something about smartphones.

What do you think is the reason for your young people to buy smart phones and give up the original function machines? "It was President Lin who asked first.

Mr. Lei joked: "Xiaobin, I'm afraid you asked the wrong person about this question. Didn't you see that ah zhe used Nokia to call at that time? Obviously, in the heart of boss Xiao Fang, these smart machines you made still don't work well!"

Fang zhe stalled and explained: "I'm used to it. Apple hasn't officially entered China. Many functions of the iPhone are inconvenient to use. As for the Android phone, to tell the truth, I only have two pockets. It's the limit to hold two phones!"

President Lei and President Lin looked at each other and smiled. Obviously, Android phones are not within Fang Zhe's optional range within a limited range.

"I think the reason why young people change smart phones is very simple. That is, smart phones have more functions or services than function machines and attract them. For example, many programs in our company have bought private iPhones. Although there are many inconveniences to use, in their opinion, they can use many applications on iPhones, play many games on iPhones and buy this hand The machine is very valuable! "Fang zhe explained with an example.

President Lei took a sip of tea and said, "it seems that the young people in your company are excellent. The price of a parallel iPhone is at least more than 4000 yuan. Most people have no intention to buy it when they hear this price!"

"Well, indeed," Fang zhe nodded and continued:

"So for us young people and even most Chinese people, the price factor is basically in the top two. As long as manufacturers can make advantages in price and cost performance, I believe there are many people willing to spend money to buy!"

"Cost performance!" Mr. Lei focused on these three words.

Fang zhe looked at him and thought that I heard this word most from you in my previous life. Now I've returned it!

"Yes, the early adopters and seed users of any emerging thing are basically young people. As long as a product opens the market among young people, it will soon radiate up and down and occupy the whole market. Young people are the main consumer in the market. They have stronger consumption ability than teenagers, stronger purchase desire and consumption desire than middle-aged and elderly people, and are more willing to use it Emerging things! "Lin Xiaobin agreed, sighed and said:

"The mobile phone industry has been developed in China for more than ten years. If you want to say cheap and cost-effective, I'm afraid many mobile phone manufacturers have thought about it for a long time. But today, except Nokia, no mobile phone brand has been heard to be very popular among young people! It's not easy to spend 1000 yuan to make 2000 yuan mobile phones and 2000 yuan to make 3000 yuan mobile phones As big as! "

After listening, Mr. Lei nodded and said:

"In fact, the cost of mobile phones is mainly concentrated in two aspects. One is the cost of materials, that is, the cost of various hardware and software of mobile phones.

The other is the channel cost, that is, the cost of mobile phones reaching users from the factory through various retail channels. If we can reduce one of them, the total cost will have many advantages over other manufacturers. "

After saying this, Mr. Lei looked straight at Fang Zhe, eager to get some inspiration and ideas from him.