Chapter 162

While Fang zhe was busy running around 49 cities for his mobile Internet business, Mark Zuckerberg, CEO and founder of Facebook, was in a very bad mood!

There is only one reason. Something has changed in the battle of social networks, which he thought was a sure bet!

According to the feedback from the operation Department, since late February, the MySpace platform, which had been losing users, has slowly stopped this downward trend and has a re growth trend!

And the reason for all this, he also knows the root, is the social game "happy farm" produced by that damn Chinese company!

Originally, since the end of last year, MySpace users have started to lose a lot, and these lost users have basically transferred to the Facebook platform and become new users of Facebook. Thanks to the decline of MySpace, Facebook has added tens of millions of new users in the past few months.

At the beginning of the year, happy farm's entry into Facebook accelerated this growth trend and accelerated the loss of MySpace users. If it was possible, Mark Zuckerberg and everyone on Facebook hoped that this situation could be maintained.

But not willing to wait for death, mysapce sent representatives to China and found the game company called Huizhong. The situation began to change.

Since the happy farm entered MySpace in late February, mysapce has spared no effort to publicize everywhere. Originally, they publicized it. The games are the same. At most, everyone stands on the same starting line. Am I afraid of you on Facebook?

But now, Mark Zuckerberg and Facebook are really scared. The cunning mysapce knows that this game has accumulated tens of millions of popularity and users on Facebook. It is difficult to compete with Facebook from scratch.

So MySpace spent a lot of money to invite several heavyweight stars to settle in to attract traffic from the very beginning of operating happy farm. All the paid products of happy farm on mysapce platform are sold by 9 zhe. Of course, Huizhong can't take sides in the open and make these interests sacrifices. These discounts come from the heavy subsidies of MySpace.

In addition, mysapce has also launched a user migration service. All users who have registered happy farm on Facebook can play this game on Myspace and get the same equivalent game property according to their level on Facebook, farm property, etc. every game user who "changes jobs" to mysapce, You can get some other game property as compensation, such as rare game seeds, beautiful decorative props and so on.

Huizhong naturally can't brazenly help mysapce do such a thing. However, under the condition that mysapce gives an additional 10% profit share, Fang zhe defaults to the fact that MySpace platform has been authorized to operate within a certain range!

In addition, mysapce has also invested a lot of money to lure players playing happy farm on their platform. Every time they pull a facebook game friend, they can get a certain amount of fertilizer, advanced dog food and other props. After pulling 10 users, they can even get a cash reward of up to $10 from mysapce.

Under the multi pronged operation means of mysapce, the loss and decline trend of mysapce has been curbed, and there has been a re growth trend. The growth trend of Facebook has been negatively affected by a series of operation means.

"Damn Chinese company, when Facebook wins this war in the future, I have to teach it a good lesson!" on the roof of Facebook office building, Zuckerberg, who is upset and worried, blows the wind to relax. At the same time, he has scolded China Huizhong, the developer of happy farm, dozens of times.

If Shirley failed to reach an exclusive cooperation when she signed an agreement with them in China, it can also be considered that the Chinese company was worried that it would be retaliated by mysapce and the News Corporation behind it in the United States. However, now, Huizhong has tacitly accepted that mysapce has some independent operation rights, and even allowed them to directly "copy" the game data of players on Facebook, Zuckerberg believes that this Chinese company is simply biased towards mysapce and against Facebook!

However, without waiting for the Facebook operation Department to ask why Huizhong allowed this practice, Huizhong has written to Facebook to explain that they gave part of the operation authorization to mysapce because MySpace gave up 10% of the profits. At the same time, they also asked Facebook whether they also intend to obtain this authorization?

"Damn, this is a blatant starting price!" Zuckerberg certainly understood that Huizhong sent this letter to ask, they spent money to buy some operation rights. Do you want to buy it?

"* * * *!" Zuckerberg shouted a dirty word on the roof. He never thought he would be manipulated by a small company. This feeling has not appeared for a long time since he started his business five years ago.

Zuckerberg originally wanted to use the influence of the investors and shareholders behind Facebook in the United States to teach this small Chinese company a lesson, but they only made action here. Mysapce and the News Corporation behind it also began to act. The final result was that Facebook had to hold its nose and promise to buy part of the operation authorization promised by Huizhong.

As a result of buying the authorization, they fell into a new round of financial and transportation competition with mysapce. Originally, before the end of last year, the war had been divided with Facebook's profits. But now, mysapce began to fight with Facebook like a life-saving straw. Their two social networking websites fought each other, and it was happy farm that benefited the most The R & D and official operator of China Huizhong, which is despised by Zuckerberg.

At the beginning of March, the running performance of happy farm came out in February. This data directly shocked the page game and social game industries at home and abroad.

Throughout February, happy farm added 12 million registered users on Facebook platform, with a monthly flow of 36 million US dollars and a conversion of nearly 250 million yuan. Although mysapce platform, which was launched only in late February, has just started, due to the strong subsidy of MySpace, the number of users has also accumulated nearly 4 million, with a cumulative flow of 9 million US dollars, RMB conversion income also exceeds 60 million!

Overall, the monthly flow of happy farm in the whole February was more than 45 million US dollars and 300 million yuan!

300 million! Even in the era of more than 100 million games like dogs in later generations, the monthly flow of 300 million is also a proud achievement of any game company, not to mention in 2008, when neither the number of Internet users nor payment can be compared with later generations.

The farm games developed by Zynga's studio have now been replaced by the three shift development system. Zynga's CEO has also released the farm games of their company. They will meet you at the end of March at the earliest and early April at the latest!

Major social game R & D companies and page game R & D companies around the world have also begun to think about following farm games. Even if they just follow the trend and drink some soup, it will be a lot of profits!