Chapter 150

Although users and traffic are the king in the Internet industry, traffic is not omnipotent. Under the protection of a mature and robust moat, how turbulent the flow flood can be blocked outside the city wall.

Fang zhe wants to compete with Facebook and Tencent in the future. The establishment of this moat is also imperative!

First of all, as a reborn, Fang zhe basically knows the general trend of the development of the global mobile Internet, as well as the development and products of Facebook, Tencent, wechat and other companies. Fang zhe can avoid the pits they have stepped on. Fang zhe also knows some key points about the experience they did not understand in their early days. In addition, Fang zhe can also rely on the historical trend and development, bury some pits for them, find some resistance and so on.

Sun Tzu's art of war is a thirty-six plan. From the beginning when he planned to make mobile IM software, Fang zhe racked his brains to think about various possible situations and countermeasures. At the beginning, his business plan only analyzed the general situation of the domestic and foreign environment, policies, patents and other written situations. In fact, it's time to do it now. Every step of the plan is like playing chess, We have to respond immediately.

Therefore, Fang Zhe's consideration of this aspect is also quite thorough. He has been busy for so long in the past half a year, playing games and page games, just for now, making global mobile IM software.

Although mobile IM software is the core product and business of Huizhong in Fang Zhe's plan to enter the mobile Internet industry in the future, it is difficult to achieve Fang Zhe's goal of taking all the world by simply making such a software. For the time being, let alone in China, as long as the number of users of Huizhong's mobile IM software in China exceeds 10 million, I believe it will be right away, Tencent will come up with corresponding solutions at the internal high-level seminar.

Tencent's sensitivity to the social industry is still quite high. Although they launched wechat a few days later because of their overconfidence in QQ in the previous life, they did reflect it quickly. As soon as they saw that micchat had accumulated tens of millions of users, they immediately started to set up a horse racing project internally. At that time, Tencent had several mobile IM products, and wechat was only one of them.

The top management within Tencent does not ask for the final achievements of these products, but only to prevent the continuous development and growth of MI chat, threatening Tencent's position in the social products industry.

Tencent's other products are the same. QQ space was first used to defend and benchmark blogs, and then moved to deal with the threat of social networks such as Renren Kaixin. Later, Tencent's microblog was also used to seize and defend the microblog products of several domestic companies, which posed a threat to Tencent in the social field.

Tiktok rebuilt the Tencent group, which has been sitting on the bench for a long time. It has been reemphasized. The big strategy is to defend the social status of Tencent by defending short video software such as quiver and fast hand. For such a large company, any investment and product is Kwai Chung's core product and strategy. First, ensure the safety of the nest, and then launch an attack in the corresponding field.

Compared with Tencent's sensitivity, foreign Facebook is not bad at all. WhatsApp, snapchat, instagram and other products that threaten it are either investment acquisition or constant attack and attack!

I remember when Fang zhe was reborn, overseas media always ridiculed Facebook messenger for plagiarizing snapchat. The reason is that snapchat has not been taken over by Facebook, which has always regarded it as a competitor that can not be underestimated.

For these seemingly unsolvable problems, Fang zhe has thought of a feasible scheme for several months. The reason why it is feasible is that Fang Zhe is not 100% sure of this scheme, or to be more precise, he is not even 50% sure. After all, what Fang Zhe and Huizhong are going to do now, No one has ever done it with any company in the previous life. Although there is a chance of success, I still have to say that there is little hope.

However, compared with a few months ago when he discussed with Zheng Siwen, he had only more than 10% chance and grasp in his heart. Now this probability has risen to more than 40%. I believe that Fang Zhe's grasp can be improved a lot when he makes some achievements in the future.

The first step of this plan is the first task since the establishment of Huizhong mobile Internet business department, a plan called "toolbox strategy" by Fang Zhe.

A toolbox contains many tools, and what Fang zhe has to do is package many common tools into Huizhong's toolbox to form a tool product matrix.

Among the various kinds of mobile app applications with different functions, there is one kind of application, which is called tool applications by the Internet, such as Sogou input method commonly used by domestic smartphone users, WiFi master key, meipai, Meitu XiuXiu, 360 mobile guard, VPN, browser, and the famous cheetah cleaning master and UC browser in many overseas countries and regions, Instagram and other applications with relatively single functions can be regarded as tool applications.

Most tool applications are relatively small products, just like the hardware store is full of all kinds of tools, of which more than 80% are rarely used in our daily life.

The remaining small number of tool applications are the same as pliers, wrenches and other tools often used in our daily life. Because they are used frequently and used in many and common occasions, these tools can be packaged into a toolbox and sold together. What Fang zhe needs to do now is to find and develop these tool applications, Let them form a tool product matrix of Huizhong.

For example, cheetah cleaning master, who has accumulated more than 600 million users overseas in his previous life, I'm afraid that ordinary domestic users can hardly imagine that such an application that only cleans up mobile phone memory can achieve so many users.

Mobile phone is too laggy mobile phone. Mobile phone management is a major problem in Android system. Users who use Android mobile phone know that Android phones are open to many applications, or they will become very stuck after a period of time. All Android phones also have memory cleaning operation settings and options.

The essence of making good products in the Internet industry is to meet the needs and pain points of users. The main function of cheetah cleaning master is to clean and optimize Android mobile phone memory and system. Such a small function meets the needs of many Android users around the world. Therefore, this product can accumulate hundreds of millions of users around the world.

Cheetah mobile makes hundreds of millions every quarter just by virtue of the built-in advertising of this product. You can imagine how many users, user activity and frequency of this application are.

The mobile products produced by 360 in China have also accumulated 200-300 million users by providing security for mobile phones and cleaning memory. Their home has hundreds of millions of installed capacity on PCs, which can also be considered to come from this. Now most personal computers in China are either equipped with 360 or QQ housekeeper.

UC browser, as a browser product on mobile devices, with excellent product functions, has also accumulated hundreds of millions of users in overseas Southeast Asia, India and other regions. This application is also installed on the mobile phones of many people in China.

In 2007, the company that made UC also received a total investment of RMB 4 million, accounting for 20% of the shares. In 2014, when UC sold to Ali at the price of US $4.3 billion, President Lei made billions of RMB with this investment. Now UC is far from reaching the status and valuation of the previous life, but it just gives Fang zhe a chance to cut off his beard.

The first step in Fang Zhe's plan, that is, the first task after the establishment of the mobile Internet business unit, is to develop these simple but very practical tools that cover a wide range of groups. All kinds of tools together form a product matrix, which is believed to accumulate many users around the world.

On February 1, the seventh day of the first lunar month and the commencement day of the first day after the legal holiday of the Spring Festival, Fang zhe announced the decision and plan of expanding the enrollment of three project teams of the mobile game department and establishing the mobile Internet business department at the first high-level meeting after the Huizhong new year. The mobile Internet business department is independent of the mobile game department and the page game department, As the third core business of Huizhong and the key business of this year, we will make resource investment and development planning.

This business division does not set up a principal for the time being, but is directly led by Fang Zhe and Zheng Siwen. It can be seen that Fang Zhe and Huizhong attach great importance to this business division.