Chapter 97

Competitive ranking, an Internet company with search engine as its core business, is one of the main sources of income.

Whether it is domestic Baidu, 360 search or foreign Google, Bing, Yahoo and other search engines, competitive ranking is one of their main profit models.

Of course, the same is competitive ranking. The ranking algorithms, search results and billing methods of different search engines are also different.

Taking Baidu, which has been exposed twice by CCTV, as an example, enterprises that want to promote their own products can improve the bidding of some keywords related to their own products in the background of Baidu, so that users can give priority to their own products when searching for the keyword through Baidu.

For example, enterprise a sells air conditioners. If their home's quotation for the keyword "air conditioner" is 100 yuan in the background of Baidu, enterprise B also sells air conditioners. Their home has no quotation in the background of Baidu, then users search the word "air conditioner" through Baidu and give priority to the air conditioner of enterprise a.

Even if enterprise a is an unknown small workshop, there has never been any information about their home air conditioner on the Internet. Even if enterprise B is a big brand that has been selling well for ten years, netizens everywhere praise how good their home air conditioner is. The result from Baidu search is still that enterprise a's air conditioner is displayed in front of enterprise B.

This is the basic way of competitive ranking currently adopted by Baidu. In general, it is who bids high and who gives priority to display in search results.

The CCTV news exposed Baidu at 30 points, also because under the loophole of Baidu's mercenary algorithm, illegal profiteers spread false medical advertisements through competitive ranking, leading to consumers being deceived.

Such a thing is not just an example. As early as before the CCTV exposure, many consumers complained or reflected similar things on the Internet, but it has not been paid attention by Baidu. Until now, after the CCTV exposure, many Internet users who had been cheated and suffered have stood up and accused Baidu, which caused a lot of criticism on the Internet and formed public opinion.

"Baidu, Baidu!" Fang zhe looked at the news and said two words casually, recalling the memory of Baidu in his previous life.

Baidu has been denounced by the whole network for similar things. This time, when Fang zhe came back from his previous life, Baidu's reputation on the Internet has smelled half.

Since the bidding ranking crisis in 2008, Baidu has exposed several false advertisements, bidding ranking, Wei Zexi, hemophilia selling bar and so on. Even before Fang zhe came back, google only suppressed the online public opinion and did not fundamentally solve the root causes of similar events.

The reason lies in the word "profit".

Marx once said: "if there is 100% profit, the capitalists will take risks; if there is 200% profit, the capitalists will despise the law; if there is 300% profit, the capitalists will trample on everything in the world!"

Fang zhe dare not say who Baidu's president Li is or who is a capitalist, but Baidu, as a listed company, bears performance pressure on all its business models and actions. Perhaps these pressures come from investors who just want to make money, investors who just want to watch the stock grow, or from the inflated desire of everyone involved.

For the current competitive ranking crisis of Baidu, although Fang Zhe is just watching the news, he thinks about himself and Huizhong in his heart. If Huizhong is listed in the future, will it become an "mercenary" Internet company like Baidu? If so, Fang zhe would rather never go public like Huawei, or he would never give up the controlling stake of Huizhong.

The car stopped at the west gate of Anyang University of technology. Fang zhe told the driver to turn around at will. He came here to wait for himself two hours and got off the car.

The reason why Fang zhe didn't go directly to the airport, but made time to go back to school. One is to see several roommates in the dormitory, although he doesn't know who else stays at school. Second, Fang zhe wants to visit Yan Xiao, the dean of the Department. The purpose of the visit is to get to know president Lei, who has resigned from Jinshan.

Fang zhe went to the dormitory first. In addition to Baiyang playing games in the dormitory, the other two staying in school, Liu Xinxin and Song Nan, were not there. Liu Xinxin went to take elective courses. Song Nan was preparing for the postgraduate entrance examination in the library. Calculate the days. There is only more than a month left from this year's postgraduate entrance examination. I don't know how my sister prepared.

Because Fang zhe stayed for a short time, he didn't call the other two to come back. He chatted with Bai Yang casually for a while, left some gifts he brought to them from Yanjing, and left to find department director Yan Xiao.

Long before Fang zhe came back, he had called Yan Xiao in advance and said he wanted to ask him for help. He would come to visit him today.

Fang zhe didn't go to the office, but went to the Faculty Apartment. A few minutes later, Fang zhe appeared at Yan Xiao's door with specialties such as roast duck brought from Yanjing. Fang zhe rang the doorbell.

After a while, the door opened. It was the teacher's mother who opened the door. Fang Zhe, a teacher of a nearby high school, had seen it several times before and could recognize it. Fang zhe skillfully called "teacher" and was warmly invited in by her.

Yan Xiao looked at Fang zhe who came in with big bags and small bags. He didn't care with a smile on his face. He was not a pedantic person. There was nothing shameful about the gift of students' filial piety to their teachers.

Fang zhe sat down, took the teacup handed over by his teacher's mother, drank two mouthfuls, put it on the table, and picked up the family routine with Yan Xiao. Yan Xiao also asked some questions about what happened after he left school.

After hearing that Fang zhe had opened a company with hundreds of people in Yanjing, both of them were surprised to grow up. Their teacher's mother smiled more and praised Fang Zhe's youth and achievements. Fang zhe modestly said that teacher Yan taught and guided Fang yunyun.

Even though Yan Xiao has always been serious, seeing his students do so at a young age, he also respects him as a teacher, and his heart is overjoyed.

Fang zhe looked at it and talked about it. He said the purpose of his trip and hoped that the teacher could introduce him to President Lei of Jinshan.

Yan Xiao and Lei Zong of Jinshan are both graduates of Jianghan University, and Lei Zong is also Yan Xiao's younger brother. Although they don't have much contact at ordinary times, they have met and talked at several alumni meetings, which is considered to be an understanding. Fang Zhe's idea of getting to know Lei Jun was as early as when Google announced Android 1.0 a few months ago.

At that time, Fang zhe thought that if he could, he hoped to promote president Lei to establish Xiaomi earlier. In that way, domestic mobile phones may have greater achievements than in previous lives.

However, at that time, Fang zhe was busy setting up the company, and there was no capital worthy of general Lei's attention. Even if he knew him in advance, people might regard him as a child's dish.

Xiaomi was founded in April 2010. At that time, Nokia was in turmoil in the global market, and Samsung took advantage of the situation to eat most of the market left by Nokia. If Xiaomi can be founded earlier, it will not say that it will go to sea to seize the foreign market. At least in China, it can block the entry of Samsung LG and other products earlier. If Xiaomi and other domestic mobile phones do more than in previous lives, it will also help Huizhong, a Chinese company, go to sea.

When Fang zhe was reborn, Xiaomi had begun to prepare for its IPO, and the capital market valued Xiaomi at more than $60 billion and less than $100 billion. This valuation volume has been similar to that of B in bat at that time, that is, google is between Bozhong. In other words, it took Baidu 18 years to achieve the valuation, and Xiaomi 8 years, which shows Xiaomi's success and achievements.

Fang Zhe's real purpose is that he can't tell teacher Yan Xiao directly. He can only say that he hopes to get to know president Lei, expand his communication circle and know more people in the Internet industry. After all, President Lei's influence in the domestic Internet industry is also ranked top.

Yan Xiao listened to Fang Zhe's explanation, but smiled and didn't say much. Although he knew Lei Jun, he wasn't too familiar. If his students were really young and promising, he, a teacher, was willing to help.

However, he had to make a reply after he investigated Fang Zhe's details. Although Fang zhe said how he opened a company in Yanjing, after all, this was just what he heard from his mouth. He didn't know the real situation. He didn't dare to pull it to President Lei to let him know. If Fang zhe just bragged and lied, he didn't need his old face at all.

Fang zhe knew that Yan Xiao could not reply to him immediately, so he said that when the teacher had news, he would call himself. Then, the three talked casually for a while, and Fang zhe planned to leave. His mother also wanted to leave Fang zhe for dinner, but Fang zhe refused on the grounds of catching a plane.

After Fang zhe left, Yan Xiao, who closed the door, asked his wife, "what do you think?"

"What do I think? You are a very good student. You are young and promising, and you know filial piety. If only I had such a student." obviously, my teacher and mother like zhe very much.

"I mean, do you think what he said is true or nonsense?" Yan Xiao asked again.

The teacher's mother looked angry and said, "I said Yan Xiaoxiao, I'm crazy. You make up such a story for me to listen to. Come on, make up what your company does, how many people there are, where the company is and what its main business is. Come on, tell me a complete set."

Yan Xiao looked at her face. Her wife was right. She was really crazy. If Fang zhe really made up such a big lie, he could only say "admire" as a teacher.