Chapter 80

When Fang zhe heard Li Yifei's question, he turned and looked at Zheng Siwen and said, "we won't do social networking. At least in recent years, President Zheng and I have no such plans."

Fang zhe said that he would not make social networks, that is, SNS products. Hearing this, Li Yifei thought that Fang zhe did not intend to make social products. After all, are there any other social products to do besides social networks? At least Li Yifei didn't think of it. Fang Zhe's answer also calmed Li Yifei's military heart.

Sina's failure to make friends has cast a psychological shadow on his social products. He is afraid that Fang zhe also has the idea of making social products. He wastes all his energy and resources to toss in vain. Sina is a big business and is not afraid of tossing. If he really tosses like this, he may be finished in a few years. Isn't it a chicken flying egg beating his job this time.

Fang zhe ignored why Li Yifei asked. He could guess the reason in his heart. He was just afraid of going out of the tiger's mouth and into the wolf's den. Fang zhe took two sips of tea on the table and continued:

"Now that we know the reason for the first problem, let's go back and consider the second point. The reason why these sns social networking sites are open platforms and introduce a lot of social games is also to enhance the interaction between users and cultivate the stickiness of users. Therefore, whether in the selection of introduced games or the investment of their own resources, they will continue to The direction of social games is tilted.

Therefore, social games should also be a game direction that we can't fall behind in the future. "

When Fang zhe said this, Li Yifei asked suspiciously, "president Fang, in addition to being a page tour platform, should we also do research and development?"

Fang zhe looked at him and said with a smile: "our parent company can not do page game R & D, but we can invest in studios or some small game companies to do R & D. after all, our platform strategy includes IP customized games. We can't do it without our own R & D channels."

Li Yifei feels that Fang Zhe's strategic stall is too large, but if he wants to make Huizhong's page tour platform unique, it seems that there is no other feasible method except Fang Zhe's method at present, so he has no objection at this point for the time being.

However, for the social games mentioned by Fang Zhe, how could he not understand that he had made social products before? However, he has not been optimistic about such products and believes that such products are nothing more than small Games promoted by the platform in order to increase users and improve user stickiness, and the profit cannot be guaranteed.

Therefore, in the principle of thinking about the future of the company, Li Yifei has a problem:

"President Fang, I have another question to ask you. As far as I know, the Arup value of social games at this stage is very low. Making page games with the same volume is far less profitable than doing other heavy page games."

Fang zhe smiled at him. He was very sure of Li Yifei's attitude of daring to ask questions directly. Although he was the head of the company and a reborn, and knew everything about the future, he still hoped that senior executives such as Zheng Siwen and Li Yifei in the company would ask questions about Fang Zhe's decision-making.

In this way, Fang zhe can not only answer their questions, but also establish the prestige of his boss's wise decision-making, but also activate the decision-making atmosphere of the company's senior management. Although Fang Zhe is a reborn person, it does not mean that his every decision is correct. With other senior management asking and correcting, he can better correct and improve his decision-making and be a better boss.

Fang zhe said: "it's right that the Arup value of social games at this stage is low, but it doesn't mean that the Arup value of social games in the future is so low. Even if we increase the Arup value by a dime, we can enlarge it many times through the huge number of users on these social networking sites.

Social games can be regarded as one of leisure and entertainment games. This kind of games is doomed to have a very low Arup value from the type, but at the same time, it also has the biggest feature different from other types of games, that is, the ceiling of the number of users is very high.

As long as the game is fun enough and social enough, the acquisition cost of a single user will become very low. Maybe a player sends a link invitation and we will get a user. Therefore, its Arup value is relatively low, while other types of games have high Arup value, but the user acquisition cost is not low.

Moreover, in fact, making money is one of our social games. Another important purpose is to accumulate users and improve our operation ability.

Generally speaking, the number of users of social games is very large. Although we are playing games for social networking sites to help them grow users and improve user stickiness, it does not mean that these users are of no value to us. The platform side is only the entrance after all. Although they also have a certain voice in the content update and operation of the game, we account for the majority in the end.

In this way, for such a large user group, we can take the game as a platform and use a set of data system to cultivate and mine users. For example, some players have a high payment rate in our game, so our system can identify them as high-quality users, so we can take advantage of their game behavior, analyze their payment psychology and payment reasons, and then To improve the payment rate of our games.

The larger the number of users, the higher the accuracy of this behavior data analysis. Even if the payment rate is only increased by 0.01 percentage points, the overall profit will be magnified many times by such a large user base. Similarly, with such a large user group, if we have a new game online, as long as we promote it in this game, how much will the user acquisition cost of another game be It can almost be regarded as zero.

Therefore, with so many users, we can't just think about making money by players' recharge in the game. In addition to players' payment, there are many invisible values that can be tapped.

In my opinion, the most valuable Internet companies are not products, but users. The more users, the higher the market value and the greater the potential of the company. "

Fang Zhe's words not only convinced Li Yifei, but also deeply recognized by Li Yifei and Zheng Siwen. Especially in the last sentence, the most valuable Internet companies are users.

Looking at the Internet companies at home and abroad, after so many years of development, basically as Fang zhe said, which company has more users, which company has high market value and great potential. Microsoft accounts for more than 95% of the world's personal computer operating system, so basically even those with computers are Microsoft users. Therefore, Microsoft is one of the multinational giants dominating the world. Similarly, Google, Amazon, Tencent, Alibaba and Baidu in China are all linked to their number of users.

"So, like other page games, we can hand over social games to studios and small companies for research and development, but operators and users have to stay with us. Moreover, we can't just stare at domestic social networking sites, foreign social networking sites, Facebook and MySpace. We should also do it!"