Chapter 691

In the line of online articles, the popularity of a work can be judged by the total clicks, total recommendations, average score of evaluation tickets, number and amount of rewards, number of monthly tickets per month, comments in the book review area, the number of more important works collection, and the number of subscriptions to the most important works.

At first glance, the popularity of an online work seems to be judged too much. For readers and writers who are new to online articles, these data are dazzling, and they are often unable to accurately judge whether the popularity of a work is good or bad.

In addition, in recent years, more and more authors have spent money on data such as clicks, recommendation tickets, evaluation tickets, collections and monthly tickets, which makes it difficult to see how popular a book is from the surface data of a book before it is put on sale.

As mentioned above, when the works are put on the shelves, there are also 10000 collectors. Because the proportion of collection and subscription is different, there may be more than 1000 subscribers or only dozens of subscribers.

In short, what can really measure the performance of a book online is subscription. Only subscription is really related to the income of a book.

The above are the evaluation criteria of online popularity.

In the television program industry, the criteria for judging the popularity of a program are different.

For the audience, whether a program looks good or not, in addition to their own feelings, the most important thing to help their own feelings may be the reputation of other audiences.

A program that most people say is good, even if they haven't seen it, they will think it is a good program. On the contrary, when most people say that a program is not good-looking and rubbish, even if they feel OK after watching it, they still vaguely feel that the program seems not very good.

Word of mouth is very important for a program or a work!

In this regard, TV programs and online articles are similar.

The difference is that the real test of the popularity of an online article is subscription, and the test of whether a program is excellent or not is the program ratings!

It's just like that it's difficult for the author to write a popular online article. If the ratings of a TV program are not good, even if it has a good reputation among the audience, it will face the situation of being cut off!

TV stations are not charity units. They also want to pursue performance and economic benefits.

In the first issue of if you are the one, which was premiered by Sujiang satellite TV, the audience rating broke 0.9. Does the figure of 0.9 look very small? So I don't think so?

What about 9%?

Well, this conversion is not very accurate. In fact, if you are the one in the first issue accounts for 12.7% of the market share in the same period.

How many satellite TV stations are there in China?

A program, in the same period, can occupy 12.7 market share in so many satellite TV programs. The first program! This achievement was achieved without the accumulation of previous audience base. When the data came out, I didn't know how many people were amazed.

As a result, there are rumors in the industry that several other satellite TV stations are preparing to launch similar blind date programs.

These are the results of the first issue of if you are the one.

So, how about the ratings of the first issue of "where's dad going"?

At about 9 a.m. the next day, Lu Yang, who had just finished breakfast, received a phone call from Fang, deputy director of Nanhu satellite TV.

"Ha ha! Mr. Lu! I heard that you are all night owls. You sleep late at night and get up late in the morning. I called you at this time and didn't disturb your rest?"

Lu Yang felt that the other side was in a good mood from vice director Fang's words. He couldn't help smiling and asked, "hehe, no! I've already got up! What? Director Fang seems very happy? Do you have any good news to tell me?"

Well, seeing that only a deputy director called, do you think Nanhu satellite TV doesn't pay enough attention to Lu Yang? The identity of the person on this call is not enough?

It's not!

Our country is a magical country!

Principal, often retreat!

What is retreat?

There is no need to hold a meeting, approve people or praise an employee, or order to investigate someone and adjust someone's job. Generally, they do not specifically engage in actual work.

Even the principal leaders of some units have other positions, which are just names.

The actual work is generally managed by the deputy.

The deputy director Fang is the leader of Nanhu satellite TV in managing specific affairs.

In this way, do you feel better?

get down to business!

After listening to Lu Yang's question, deputy director Fang burst into laughter and said, "it's fun to talk to smart people! The ratings of the premiere of" where's dad going "last night have come out. Mr. Lu, do you want to guess its ratings? If you guessed right, I'll ask the finance department to give you a big red envelope! Ha ha!"

"Oh? There's a big red envelope? How many guesses do you have?"

Lu Yang asked with a smile. Deputy director Fang didn't know that Lu Yang was sitting in front of the computer at this time. When he asked this question, Lu Yang was actually deliberately delaying time. His fingers had been gently pressed on each key to prevent the typing sound from being heard by deputy director Fang at the other end of the mobile phone.

It's not that Lu Yang is open to money, but that he suddenly wants to do it for fun.

"Where's dad going" premiere ratings

On Lu Yang's computer browser, the search results were quickly refreshed, and relevant reports appeared in front of him.

In the mobile phone, deputy director Fang was unconscious and said with a smile: "you guessed right once! I asked the finance department to give you a 50000 red envelope! You guessed right the second time, 30000! You guessed right the third time, 10000! If you can't guess right three times, ha ha, I'm sorry, there are only 5000!"

On the computer screen, Xinhua

"September 2, 2009 - Nanhu satellite TV launched a new outdoor program" where's dad going "for the first time, which won the championship in the same period. The audience rating of the first time is as high as 1.13, and the market share is 14.4%. Nanhu satellite TV is expected to add another trump program..."

Seeing this report, Lu Yang raised his eyebrows and was a little surprised.

Although he doesn't know much about the ratings of TV programs and doesn't know what the ratings of 1.13 mean, the label of a champion at the same time can still make him understand the significance of this data.

How difficult it is for a brand-new program to win the championship when competing with so many programs from so many TV stations at the same time. Think about the popularity of those new works at the beginning.

Deputy director Fang didn't hear Lu Yang's immediate response. He smiled on the phone and asked, "what? Did Mr. Lu guess?"

Lu Yang smiled. In order to avoid deputy director Fang's suspicion and cooperate with deputy director Fang, let him continue to be happy and said, "has the audience rating reached 1?"

Sure enough!

As soon as the number was asked, the deputy director of the mobile phone burst into laughter and said, "guess again! Ha ha! Mr. Lu! Young people should be bolder! The red envelope of 50000 yuan doesn't belong to you anymore! There are 30000 and 10000 bonuses waiting for you! Don't be discouraged! Continue!"

The deputy director of Tangtang Nanhu satellite TV has such leisure and evil interest?

Lu Yang felt sick in his heart and said with a smile: "between 1.1 and 1.2!"

Directly report 1.13, deputy director Fang will doubt it, so Lu Yang tactfully reported an interval number. In his mobile phone, deputy director Fang's laughter was like a duck suddenly pinched by the neck, and the laughter stopped suddenly.

"Can't you? Mr. Lu! I asked you to guess the number and the range? If you guessed between 1 o'clock and 2 o'clock just now, you didn't guess it right once! You're playing a trick! Don't count! Guess again!"

"Ha ha!"

This time, Lu Yang just smiled.

Deputy director Fang was speechless, and finally sighed: "I take back what I said! It's not fun to chat with smart! OK! You guessed it! I'll get the financial department to call you as soon as possible for the 30000 yuan red envelope! Mr. Lu! Thank you for your plan this time! If you have such a good idea next time, you're welcome to contact me at any time! In fact, what I want to say is that you gave Sujiang satellite TV's" if you are the one " If you contact us for that plan, we can also give you good conditions! Believe the strength of Nanhu satellite TV, you have heard about it! Look forward to the opportunity to cooperate with you next time! Thank you, Mr. Lu! "

In the last sentence, deputy director Fang simply promoted Lu Yang to the position of teacher.

This is a wonderful name!

In the past, students in schools used to call their teachers like this. In recent years, the entertainment industry has also become popular. For example, when a new actor meets an old actor and says hello, he usually calls his teacher. For example, the host of a TV station is gradually called a teacher.

Lu Yang was so called by many students during his internship in University. Now, he has won this honor again because of a planning case.

My heart is really a little cool!

……

When he put down his cell phone, Lu Yang raised his face slightly and looked at the ceiling. Suddenly, he lost his smile again.

His fans call him the most casual writer in history. Now think about it, it's true! In recent years, he has participated in many industries with a hammer and a stick.

Now even the variety show has a foot in it. He thinks it's interesting.

However, such a life is also very good!

They say, do one line and hate one line.

In fact, if he had only written online articles over the years, he might have been tired. He had so many feet in other industries and scattered his energy occasionally, so his life would not be so monotonous.

When he was distracted, Lu Yang's mobile phone rang again.

Lu Yang's eyes fell on the mobile phone screen, which showed the name of vice director Ge.

Deputy director ge of Sujiang satellite TV?

"Hey! Good morning, Mr. Ge!"

Connect the phone, Lu Yang smiled and exchanged greetings.

On the phone, vice president Ge congratulated Lu Yang on the great success of another program planned by Lu Yang. Like vice president Fang, he expressed regret that the program did not give them Sujiang satellite TV. Finally, he also said that he looked forward to the next cooperation opportunity.

The second time he put down his mobile phone, Lu Yang thought that his mobile phone should be able to stop temporarily. Unexpectedly, just after his mobile phone was put down, another strange number called in.

As soon as I answered, I realized that it was the director of provincial station a who called in person. As soon as he opened his mouth, he called fellow Lu Yang!

……