Chapter 1037

Among the 11 mobile phone licenses issued by the Ministry of information industry, Kewang hi tech is not a strong electronic manufacturer in China compared with other domestic mobile phone manufacturers, but it has nearly two years of OEM experience, which makes it have obvious advantages in the field of mobile phone manufacturing and sales. Kewang hi tech's market performance can be expected, but it is such a dazzling success, But many people never expected it.

In 1999, in the domestic mobile phone market, the extraordinary design idea of gem series mobile phones suddenly caught the psychology of domestic consumers and gave people a sense of amazement. Coupled with the excellent and intensive market publicity offensive, Kewang Gaoke supplied to other first-class agents in China. After almost two weeks, its daily sales exceeded Lianxin and became the second largest mobile phone manufacturer in China.

As of mid July, the total daily shipments of the other ten domestic mobile phone manufacturers that have newly obtained mobile phone licenses this year are less than that of Kewang high tech. the domestic media even describe Kewang high tech as the great success of Aida electronics in the DVD player market four years ago.

Li Zaizhu rode on the plane flying from Beijing to Jianye. The dense clouds are below the plane, just like gray solid land. The documents in his hand show the latest sales data of China's mobile phone market. The existing sales data are not optimistic. Samsung has not been able to continue to improve China's mobile phone market share with its three existing models.

Looking at the fish scale clouds outside the porthole, Jin nanyong knows the sales situation of China's mobile phone market.

Samsung mobile phone officially entered the Chinese market years ago. It first launched the 800C mobile phone with the display screen on the upper flip. Any classic design may be used to a few years later, but in early 1999, designing the display screen on the flip actually attracted people's attention.

When 800C was launched at the beginning of the year, the media did not spare words of praise such as "charming shape" and "noble temperament". Although it did not have much prominence in terms of function, it pried open consumers' wallets with excellent process design, making Samsung mobile phone products quickly gain a foothold in the Chinese market and its market share continued to rise.

Jin nanyong took his sight back from the porthole and looked at the mobile phone in his palm again. The sun was transmitted through the porthole, and the milky white mobile phone gave off a pearl like luster.

"Any classic design will be taken for granted after a few years". This sentence is true. It has been less than half a year. The V998 launched by Motorola also directly designs the display screen on the upper flip. This Kewang high tech mobile phone in his hand also designs the display screen on the upper flip, A blue crystal stone is inlaid on the water drop shaped metal trim on the outer side of the flip, giving the concept of gem mobile phone.

Jin nanyong covered his thumb over the blue crystal stone that was not worth much on the flip. It can be said that Kewang Gaoke's mobile phone imitated the shape design of Samsung 800C. Unfortunately, at this time, the Chinese media gave the praise words originally belonging to Samsung 800C mobile phones to Kewang Gaoke's gem series mobile phones, such as "charming shape" and "noble temperament".

When Kewang Gaoke's gem mobile phone came out in a high profile, the sales of Samsung 800C in the Chinese market was seriously suppressed, which was not expected by Jin nanyong and Li zaixu.

In China's mobile phone enterprises, they only considered the threat from Jinhu before. There was still a long way to surpass Jinhu, but they had to face the aggressive advance of another rapidly rising Chinese mobile phone enterprise. Jin nanyong had to admit that he was a little flustered at this time.

Jin nanyong also believes that Motorola executives who hope that V998 can consolidate the throne of China's mobile phone market will also be uneasy. Among the models with the same upper flip shape and the display screen designed on the upper flip, Kewang Gaoke's practice of inlaying gemstones on the mobile phone is really excellent in the era of poor new design.

"Jinhu has been telling the media that it will launch flip phones. Do you think they will launch flip phones at this new product launch?" Li zaixu asked Jin nanyong.

Jin nanyong raised his mobile phone and asked, "on this basis, will there be a greater breakthrough in Jinhu's mobile phone design ideas and capabilities?"

Li zaixu fell silent. He also doubted that Jinhu's design ability on flip phone would have a greater breakthrough.

Insiders know that Kewang hi tech's gem series mobile phones were realized with the full support of Jinhu. Otherwise, with the manufacturing capacity of Kewang hi tech and other Chinese mobile phone enterprises, they simply do not have the technical strength to design the display screen on the flip.

In Kewang hi tech's gem series mobile phones, it also reflects the design elements that Jinhu has always been excellent and successful in the market, such as dual track sound channel technology, micro motor shaft rotation technology, all Chinese input technology, and high-end gem mobile phones even get the supply of Blu ray crystal screens.

Since Jinhu has fully supported Kewang hi tech in launching the gem series flip phone, if there is no major breakthrough in design or function, the flip phone will be very weak at this time. Perhaps it is just to launch a high-end gem flip phone following the creativity of Kewang hi tech - it is difficult to make a breakthrough in the design idea in a short time, which may be a wise choice, Li Zaizhu is also excited about this. Even if he can't completely retain the passive situation, he can prevent the situation from deteriorating.

Jin nanyong glanced back and said to Li Zaizhu, "the president of Ericsson China is also holding a Kewang high-tech mobile phone. Maybe there is the same confusion!"

Li Zaizhu didn't look back. It was a bit rude. He happened to take the same flight to Jianye with the president of Ericsson China. Presumably, he also went to attend the new product distribution meeting to be held by Jinhu tomorrow.

Ericsson's launch of the first Chinese digital mobile phone in the Chinese market in 1994 and 1995 will be a great success. In 1997, it will drive Motorola out of the throne of the Chinese mobile phone market. Ericsson has been somewhat slack and arrogant in the past two years. The launch of new products is slow, there are frequent quality problems, and the after-sales service system is also somewhat chaotic. Ericsson sh888 mobile phone, which advertised in the Chinese market in 1998, even began to sell wantonly in China without obtaining an Internet access certificate, reflecting the serious bureaucratic disadvantages within super large enterprises.

How can competitors let go of so many major mistakes in a short time? For a time, media public opinion denounced both verbally and in writing.

Ericsson, who refused to admit his mistake, even thought of buying the media with money to shut up. Naturally, competitors including Motorola, Nokia and Jinhu easily instigated the information industry department, which was easy to refuse to express its position, to come forward and denounce Ericsson.

It is easier to fight than to defend. Ericsson fell from the throne in less than a year, and its market share has eroded a considerable part of the rapidly rising Jinhu.

Li Zaizhu did not know that the senior executives of several foreign mobile phone enterprises in China would go to Jianye to participate in the new product launch of Jinhu like him.

Generally speaking, the new product launch held by Jinhu is not enough for the top-level figures of foreign mobile phone enterprises in China to attend in person, but Kewang high tech gave everyone a great "surprise" last month, which impacted the pattern of the existing mobile phone market. Jinhu's actions made them particularly sensitive.

Perhaps Jianye is the center of China's mobile phone industry. People in Beijing seem to be a little far away from China's mobile phone market.

The plane landed at Jianye International Airport. In addition to the staff of Jianye office, Li Xinyu was still very cold and didn't give a warm response to their arrival. Although she spoke on the phone before boarding the plane, she didn't see her in the crowd who picked up the plane.

Jin nanyong stood behind Li zaixu's side and walked to the pick-up hall. He thought that Xinyu might also know that zaixu had the idea of using her. He also found an excuse to stay in Jianye in the hot summer and didn't have the idea of going back to Seoul to spend the summer.

Driven by ikezuo xiuzang, Panasonic and Sony under Mitsui have decisively entered the Chinese mobile phone market. Compared with European and American enterprises, Japanese electronics manufacturers have very limited advantages in the field of mobile communication technology. They can only be regarded as new entrants in the mobile communication market. However, the highly targeted introduction of straight board models still suppresses Jinhu's straight board mobile phones, which is also one of the main factors that Jinhu has announced to launch flip phones this year.

"Chi Zuojun of Mitsui just came to Jianye from Wenzhou and learned that special agent Li is coming to Jianye today. I hope to meet special agent Li." the general person in charge of Samsung's office in Jianye respectfully reported with Li Zaihui.

Chizuo xiuzang ah, Li zaixu looked up at the clouds outside the pick-up hall and thought chizuo xiuzang felt a great headache for the golden lake at this time. He looked up at his watch and ordered: "arrange me to meet chizuo xiuzang first, and other affairs will be postponed temporarily."

In a lounge with strong Japanese style, Li Zaizhu and Jin nanyong rushed to meet chizuo xiuzang.

The room was covered with straw mats made of cattail. When Li Zhu and his family arrived, ikezuo xiuzang drank at the service of two girls in kimonos.

When Li Zaizhu pushed the door and took off his shoes, chizuo xiuzang clapped his hands and came out of the side door. Four beautiful and sexy hostesses waited on Li Zaizhu and Jin nanyong to sit down.

"Jinhu has recently ordered a batch of high-quality diamonds from jewelers in Southeast Asia. The former Indonesian Chen Wencong family is the largest jeweler in Indonesia. After 1997, the Chen Wencong family's jewelry business can be said to have been devastated. Otherwise, it is still difficult for Jinhu to get news from the outside world - has Samsung got any news?" Chizuo xiuzang asked.

"Mitsui's branches are all over Southeast Asia. How can Samsung match the intelligence collection?" Li Zaizhu said. "It seems that the news that Jinhu is going to launch flip phones this time is basically true."

Jin nanyong thought to himself: if Jinhu only orders diamonds, it will not completely copy the creativity of Kewang Gaoke and launch one or two high-end mobile phones inlaid with diamonds, which is more in line with the interests of Jinhu. After all, the concept of gem mobile phone is too easy to copy. In addition to inlaying diamonds as decoration, high-end mobile phones have high requirements for manufacturing technology and mobile phone performance, which is not easy to copy.

At present, the most competitive products in China's mobile phone market are mainly concentrated in medium and high-end models. Once the price of diamond embedded high-end mobile phones is higher than 1500 US dollars, they will be included in the concept of luxury even in Japan and South Korea.

At this time, the launch of luxury mobile phones by Jinhu action is somewhat inappropriate. It is almost certain that the diamond embedded high-end clamshell mobile phones launched by Jinhu will not have any impact on Samsung's 800C, Motorola's V998 and Kewang hi tech's gem mobile phones.

Jin nanyong suspected that the news that Jinhu bought diamonds from Southeast Asian jewelers could not reveal the true intention of Jinhu.

Chizuo xiuzang looked at Li zaixu for a few seconds before he said: "Jinhu's thinking on consumer electronics business is becoming clearer and clearer. As a Chinese enterprise, it is confident to integrate digital technology into mobile communication products. What do Samsung Electronics think of this?"

The same development strategy is bound to have a violent collision in the overlapping market. Jinhu has a distinctive style in developing consumer electronics business. In particular, Li zaixu feels the threat from Jinhu. However, Samsung's mobile communication technology is not proud, and there is no effective means to suppress Jinhu. It is just who develops faster can occupy a favorable position. He hopes to use chizuo xiuzang to suppress the Golden Lake, but he doesn't want to be used by chizuo xiuzang to suppress the golden lake. For chizuo xiuzang's insinuation, he just vaguely deals with the past and doesn't give a positive answer.

Li Zaizhu also understood ikezuo xiuzang's mind: Although ikezuo xiuzang coordinated all Mitsui's businesses in China, he paid special attention to China's mobile phone market.

No matter how big the pace of Jinhu in other fields, IDA group has always been the core of Jinhu system, and the mobile phone business is the core business of IDA group. According to preliminary estimates, Jinhu seized at least $400 million in excess profits from the domestic mobile phone market in 1998.

It is by virtue of this that Jinhu has been able to obtain huge sums of money from Chinese businessmen in Southeast Asia, forming the capital chain of Jinhu's wanton expansion in the past year.

As long as the mobile phone business of Jinhu is frustrated and the profit is reduced, it is bound to seriously affect the expansion of Jinhu in other fields, and even seriously affect the confidence of Chinese businessmen in Southeast Asia in Jinhu.

At this time, someone knocked on the door, handed a printed word to Chi Zuoxi and returned.

Li zaixu is curious about what needs this time to inform chizuo xiuzang in time.

Chizuo xiuzang looked at the low table for a while, asked the hostess to pass the printing paper to Li Zaizhu and said, "you should have known about CNOOC's listing on the stock exchange of Hong Kong today. This is the closing of CNOOC at the end of the market today..."

Affected by the concentrated release of many adverse news such as weak consumer demand in North America, the price of international crude oil futures plunged from $23 a barrel to $21 a barrel last night.

Investors who only use ten times leverage in the futures market are usually regarded as conservative investors. Even conservative crude oil futures investors, a large number of people went bankrupt and became destitute because of insufficient margin.

Even in such a dangerous environment, CNOOC has obtained enough subscription shares and successfully listed and traded.

Compared with the issue price, the closing price has an increase of 2%.

Li Zaizhu looked at the curve of CNOOC's first day listing on the printed paper and just shook his head. As the main financial investor of CNOOC, Jinhu invested US $240 million to hold 6% of the shares of CNOOC's listed company.

"The pace of Jinhu is really amazing," said Li zaixu. "Whether it's oil or iron ore, at this time, the world is in a low period, and the demand is difficult to flourish in a few years. I believe Mitsui's economic research institutions also have this judgment - as long as the low period is a little longer, it's enough for Jinhu to feel the pain of blind expansion."

"That's true," chizuo xiuzang said. "On the other hand, it's also true that the economic downturn is more conducive to expansion - if Jinhu is allowed to expand at this speed and survive the current economic downturn, I'm afraid that Asia will rise a consortium force that can't be seen in ten years, and Samsung can tolerate this?"

If he can handle it easily, Li Zaizhu certainly doesn't mind making some trouble for Jinhu. Not to mention Mitsui, compared with Samsung, Jinhu will still be weak at this time, but we have to admit that Jinhu is becoming stronger step by step, and it is more and more difficult to suppress easily. At least Samsung should not deliberately pursue the means to suppress Jinhu at this stage. In that case, it will do too much damage to Samsung's own development.

After a while, the man who just sent in the printing paper knocked on the door and whispered in ikezuo xiuzang's ear. Ikezuo xiuzang told Li zaixu: "CNOOC has just held a press conference in Hong Kong to celebrate the success of listing. At the press conference, it announced the next bond issuance and financing plan. Ye Jianbin of Jinhu commercial also spoke at the press conference - CNOOC's taking $1 billion from Hong Kong is far from satisfying their appetite."

After the successful issuance of new shares, it is relatively easy to issue corporate bonds publicly, and it is less affected by the economic environment. It is not only the rise and take-off of Jinhu, but also the rise and take-off of China, a giant dragon. It is not within Samsung's consideration to seek to curb China's development, but also far beyond Samsung's ability. This is a contest between powerful countries Compared with Hg domestic youth, Li Zaizhu still has a clear understanding of reality.

Compared with the new product launch of Kewang hi tech in late June, the new product launch held by Jinhu in mid July is not necessarily more lively, but the invited figures are more prominent. If you catch someone and throw it out, you can smash China's mobile phone industry into a big hole. Of course, the media reporters present are like great enemies. If you catch someone for an interview, you will get a weighty newsletter, and they all stand in the venue Look for familiar faces.

Li Zaizhu and Jin nanyong rushed from the hotel to the scene of the Jinhu press conference in the morning and saw many familiar faces. Others were surprised to see him appear in person. Yu Ping, the co beauty president of Kewang hi tech, was surrounded by media reporters, which could be expected in advance. Although it is also expected that the media press conference will raise questions such as "how to comment on the advantages and disadvantages of Samsung 800C and Kewang Gaoke gem mobile phones", such questions are still difficult for Li Zaizhu to answer.

Breaking free from the siege of reporters and entering the venue, Li zaixu never saw the excessively young face. Senior executives of Aida group such as Chen Xinsheng, Su Jindong, Lu Qingsheng and Yang Yun were at the venue, but the face did not appear. Can't it be said that this new product launch is very important to Jinhu?

Li Zaizhu was confused. Jin nanyong gently pushed his shoulder and pointed to the banner hanging above the hall. The banner read "wonderful D series" and other words: "it seems that Jinhu is going to push the flip phone."

Jinhu has carried out mobile phone business for two years. In two years, Jinhu has launched eight mobile phones, all of which are straight board models of "I" series. At this time, it has launched a new "d" series, only flip phones.

Kewang high tech just launched the gem series mobile phones that surprised the market with the support of Jinhu last month. If Jinhu's flip mobile phone products can't make a breakthrough on this basis, isn't it foolish for them to support Kewang high tech?

Although more than half of the profits of Kewang high tech's gem series mobile phones go to Jinhu, shouldn't Jinhu pay more attention to the shaping of brand value than becoming a component supplier at this stage?

Li zaixu, however, has been tossing about this problem for several days. He can't sleep soundly, but there are some subtleties that the parties can't understand thoroughly.

Xiao Ruimin of Lianxin and Liao Honglei of Dongxing came over, exchanged greetings with Li zaixu, and sat down to talk. From their discussion, Li zaixu learned that Vice Minister Yi Yunfei of the Ministry of information industry also arrived in Jianye today.

Li Zaizhu remembered that the construction of the main project of the wafer factory jointly invested by Huaxia electronics, rbnec electronics and Jianye municipal government had been completed. Yi Yunfei should have come to Jianye on behalf of the Ministry of information industry to attend the completion ceremony of the main project. He thought that there were as many ceremonies in China as Hg. He wondered: will vice minister Yi Yunfei come to attend the new product launch of Jinhu?

Zhang Ke, Liu Zhicheng, Zhang Yaping and others accompanied Yi Yunfei and others to visit the Xinpu factory of Zhongjing microchip. Today is a private visit. Except for Yao Wensheng, the prospective son-in-law of the Yi family, Jianye did not send officials to accompany her. Yi Xin just took a vacation in Jianye and naturally accompanied her father.

When Chen Jingren was in Jianye, they came to visit together. This is the first time she entered the plant of Zhongjing microchip.

They walked and stopped in the factory, and didn't mean to rush to the city center to attend the new product launch.

"Before I came from Beijing, Minister Geng called the bosses of Huaxia electronics and other enterprises in the Ministry to the Ministry for a meeting. At the meeting, Minister Geng was furious, to the effect that last year, three companies couldn't compete with Jinhu, and this year, 13 companies couldn't compete with Jinhu and Kewang Gaoke. The bosses were like a dog, ate dog shit, and the face of the Ministry was lost to them..." Yi Yunfei talked about the internal problems of the Ministry of information industry in recent days.

Zhang Ke smiled and could imagine minister Geng Chongyang's angry appearance. The unexpected issuance of 11 mobile phone licenses in March this year really caught Jinhu a little unprepared. I believe the rise of Kewang high tech should also catch the Ministry of information industry unprepared. He smiled and said: "We can only blame Kewang hi tech for its excellence. We should also avoid its edge. If the estimation is good, our market share will decline by more than one point this month, otherwise we don't have to rush to launch a new mobile phone to save the situation..."

"Don't pretend to be a victim," Yi Yunfei smiled. "President Chen of Kewang high tech is also here. Do you want me to ask her if Jinhu secretly makes ghosts?"

Chen Jing smiled without answering.

Yi Yunfei continued: "the Ministry also has difficulties this time. I don't think it will be so hasty to deal with the issue of mobile phone license plate in the future."

Chen Jingxin thinks that Yi Yunfei's speech is really casual. She doesn't seem to mind the presence of an outsider.

Zhang Ke said, "isn't the central government trying to push large central enterprises to be taken over by the economic and Trade Commission? The situation may be better when Huaxia electronics and other central enterprises decouple from the Ministry - I'm not complaining. The Ministry of information industry is both an athlete and a referee, which is slightly unfair to other athletes."

"Maybe," Yi Yunfei sighed uncertainly as he looked at the clouds in the distance. "I'm not going to attend your new product launch - I'm worried that you'll bring out some magic weapons and bring shame to the enterprises in the Ministry. It's inappropriate for me to attend the launch with a high profile - let Wensheng accompany me around the high tech Zone. You go first."

Zhang Ke said: "there's nothing to attend the press conference. It's nothing more than propaganda. If I want to choose, I'd rather ride around with Minister Yi - there's no suspense for me about what new products the press conference will launch."

"What will be the reaction after the new mobile phone is introduced to the market? There is no suspense for you?" Yi Yunfei asked after seizing a small flaw in Zhang Ke's words. "Looking at your confident appearance, I'm curious about what new products Jinhu can bring out this time."

Zhang Ke smiled and said, "I'm worried that minister Yi can't spare time for on-site guidance in your busy schedule. I specially took two mobile phones to be listed this time, so I took them out to show off my ugliness. Please give guidance to minister Yi..."

Chen Jing has never seen the shape of Jinhu's new mobile phone. She is also very surprised at what kind of new flip phone Jinhu will launch this time. Watching Fu Jun take out two mobile phones from his briefcase, one is an ordinary flip phone with small and exquisite body shape, while the flip of the other mobile phone is embedded with a small round LCD screen with blue backlight - dual screen design!

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