Chapter 770

Li Xinyu's apartment in Rb is also near Baoshen town. It is a very high-grade apartment building, adjacent to a cemetery called Castle Peak cemetery. The cemetery was hidden among the green pines and cypresses. If it hadn't been specially reminded by Li Xinyu, Zhang Ke thought it was an ancient garden hidden in the downtown area.

RB regards the dead as Yin gods. High-end apartments are adjacent to the cemetery. It is quite common in RB to send Li Xinyu downstairs. The car also passes through the cemetery and returns to the Cherry Blossom Hotel.

Every night, Li Xinyu has to talk to her family on the phone regularly. It's not so much family affection as curfew. Zhang Ke asked Li Xinyu what the consequences would be if she didn't talk on the phone in time. Li Xinyu told him that the bodyguards her family equipped for her in Tokyo would go out.

Returning to the hostel, Xiao Jincheng and others had business entertainment at night. Before returning, Zhang Ke ordered a cup of coffee in the coffee Internet cafe downstairs and sat in front of the computer to check the information of Rb chaebol.

The Internet cafe industry in China has just started, and Rb is much better. The Internet fee for an hour is only 400 yuan. Compared with the price of Rb, it is quite cheap, and the taste of instant coffee is also quite good.

Of course, the information available on the Internet in 1998 can not be compared with that ten years later. Even in Rb, there are few reports on the chaebols such as Mitsui and Mitsubishi, let alone the families hidden behind these chaebols.

Xiao Jincheng returned to the hotel with a slight drunkenness. Chen Junhui also came to report his work.

The company also arranged senior apartment dormitories for the management of Rb subsidiaries such as Chen Junhui. Even if they were not used to living in hotels, there were also senior apartments in the dormitories. However, Zhang Ke wanted to integrate into the city when he came to Tokyo this time and chose this very ordinary family hostel without even a meeting room.

"No," Chen Junhui said with a smile after passing the coffee Internet cafe downstairs and seeing Zhang Ke sitting in front of the computer leisurely drinking cheap instant coffee, "Ke Shao doesn't seem to have formed the habit of rich people."

"..." Xiao Jincheng smiled. At this time, Zhang Ke looked back at them and motioned them to wait a moment until he went through the disembarkation procedures.

The room has a narrow living room for tea and negotiation. After sitting down, Chen Junhui can't wait to report today's work and said: "Toshiba is moved. Moriyamano, Assistant Minister of Toshiba's electronic audio-visual products division, came to contact us today and consulted us about iPlayer... I heard that moriyamano met you before entering the Convention and Exhibition Center?"

Zhang Ke nodded and said, "at this time, Toshiba is a little early. The relationship behind Japanese electronics manufacturers is too complex. We should be cautious."

Xiao Jincheng said: "I think 90% of the 1000 pieces of iplayers sold at the electronic exhibition today were bought by the electronic manufacturers of the same industry. There is no way. In order not to affect the 24-day promotional activities, we can only release enough sample machines at the electronic exhibition to these peers for disassembly and research. Toshiba has a Research Institute at Chiba University. Even if they got the physical iplayers at the earliest, but in the afternoon Come back and contact us. The speed is also very fast... "

Zhang Ke said: "it will take some time for them to get further evaluation data. In this regard, we don't have to worry too much. Although we haven't reached the level of grinding a sword in ten years, we have invested more than two years in iPlayer, and we still have confidence in this..."

Xiao Jincheng said: "perhaps what we really need to worry about is the attitude of Japanese manufacturers to unite. Even if Toshiba is very interested in iPlayer, this interest may be extinguished by the Association..."

"It's better to put it out. According to our plan, we don't want Toshiba to give in too early!" Zhang Ke smiled, and the confident look on his face increased Xiao Jincheng and Chen Junhui's confidence.

It seems that the competition among Japanese electronics manufacturers is very fierce, but the external attitude is consistent. The most fundamental reason is that these Japanese electronics manufacturers often come from the same door.

Take Toshiba for example. Before World War II, Toshiba was one of the member enterprises of Mitsui chaebol. After World War II, RB was taken over by the United States. The originally tightly twisted Mitsui chaebol was also forced to dissolve and form a loose organization. Toshiba and Toyota officially separated from the sequence of Mitsui chaebol member enterprises and enjoyed considerable freedom and autonomy, but Mitsui The chaebol's Sony, Panasonic, NEC and other enterprises still have the privilege of giving priority to cooperation with Toshiba. In particular, the influence behind the scenes makes it difficult for Toshiba to make decisions unfavorable to other Japanese electronics manufacturers as a whole.

There are too many variables. Toshiba's active contact today can't explain anything, but the introduction of Toshiba's interest is the first step to success.

Sure enough, the next day, the professional media that mainly reported the electronic exhibition in Tokyo didn't mention the name of Jinhu at all, but the news that Jinhu chose the right spokesperson, and Takuya Kimura and Takako Matsumura jointly endorsed iPlayer, was widely reported by the entertainment media.

Although the media reported that although there were still many questions such as "the product idea is very novel, but can things from China be trusted", and even some media resisted the influential RB stars such as Takuya Kimura and Takako Matsumura to speak for "inferior Chinese products", it is an indisputable fact that iPlayer has just appeared and attracted attention in Rb society.

The business plan for the emergency modification of Shiwan electric appliance was also officially launched to start the publicity before the launch and promotion of new products.

On the other hand, in addition to RB electronics manufacturers, the Tokyo electronics show also attracted more than 300 other overseas exhibitors mainly from Asia, including more than 40 electronics manufacturers engaged in the production and sales of audio-visual electronic products. Jinhu and Deyi jointly announced DMP digital audio technology in Jianye, but did not officially launch electronic products based on DMP technology. Even European and American electronics manufacturers who had been interested in DMP digital audio technology were forced to send representatives to Tokyo electronics exhibition to obtain prototypes.

As Xiao Jincheng judged, most of the thousands of iplayers sold by Jinhu in the past few days at the Tokyo Electronics Show were snapped up by these manufacturers - although there were many tourists attracted by Kimura's advertising to buy iplayers, the popularity at the Tokyo electronics show was far from representing the real RB market.

For top professionals, it doesn't take much time to disassemble an electronic product. Moreover, many professional research institutions near Tokyo can provide more technical analysis means. Almost until the 22nd, many electronic manufacturers can make a real evaluation of DMP technology.

Since the 22nd, electronic manufacturers have put forward the same requirements as before xeus: they hope to buy out the products of Jinhu in batch at one time and paste their brand sales.

Japanese electronics manufacturers are stepping up efforts to promote MD to the world. Even in Asia, Jinhu, which has little foundation in the overseas market, can hardly monopolize the production and sales of MP3 players.

Zhang Ke's market strategy agreed with Chen Xinsheng, Su Jindong, Xiao Jincheng and others is to authorize electronic manufacturers outside the RB market widely and with loose conditions, promote DMP technology at the fastest speed, and curb the large-scale global expansion of MD technology by Japanese electronic manufacturers; This is also the unanimous decision formed after negotiation with Deyi.

The authorization of product technology is a relatively complex and important decision. OEM sales is much simpler. For those electronic manufacturers, they do not need any investment in production, and the investment is small, and can be realized in a very short time.

At this time, many electronic manufacturers put forward the cooperation mode of OEM sales. Zhang Ke can fully understand that it is more or less difficult for other electronic manufacturers to completely believe that Jinhu has a leading electronic product technology, except for scober, a company that has cooperated with Jinhu for many years.

This is only the first step. Only if the OEM products are successfully promoted in the overseas market and the feedback is good, some manufacturers will directly strive for product technology licensing to obtain more profits.

The product technology authorization is under the jurisdiction of Jinhu electronic technology research and Development Institute, and the OEM sales in the overseas market is under the jurisdiction of the overseas operation Department, Xiao Jincheng should consider the domestic production capacity and the predicted capacity of each major market to allocate the OEM share - even if scooter obtains the product technical authorization, it still needs to get the goods from Jinhu for OEM sales in the North American market because it is unable to organize production in time.

Hg, Singapore, Taiwan, Australia, Western European countries, Canada, the United States, etc. Jinhu can provide OEM products to these electronic manufacturers in overseas markets, but it will leave a blank in the RB market and seize it personally.

Jinhu has invested a lot of manpower and material resources to fight closely with Japanese electronics manufacturers in Rb. On the one hand, it hopes that electronics manufacturers in other markets can see the vitality of direct competition between MP3 players and CD and MD in Rb market, so as to speed up the global promotion of DMP technology. On the other hand, it also hopes that changes in peripheral markets can transmit pressure to RB market, Help Jinhu gain a foothold in Rb market as soon as possible; Zhang Ke hopes Toshiba can feel this pressure as soon as possible.

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