Chapter 543

Under Zhang Ke's deliberate suppression, Jiaxin industry has not been active in developing the Southeast Asian market in the past year.

"Kewang takes advantage of the influence of Jiaxin electronics in Southeast Asia to vigorously explore the market, which is likely to kick IDA out of Southeast Asia. If this situation continues, it will affect the investor's confidence in IDA Electronics..." Zhang Ke gently pressed his lips with his fingers and pondered for a moment, thinking about what words to use to describe it, "In Hong Kong's stock market, Chinese investors in Southeast Asia account for a large proportion, and Chinese businessmen also account for a large proportion in investment institutions. Therefore, we need to carry out a controlled publicity campaign in Southeast Asia... This market publicity, I hope, like the tropical storm in Southeast Asia, will blow the whole Southeast Asia in a lightning fast manner, and it will be in one day at the earliest We have gained extensive influence and good sales data in Southeast Asia in three months... "

Fu Jiajun said: "the most effective way of market publicity is to carry out product publicity during the prime advertising time of major TV stations. Kewang grabs the market in Southeast Asia and uses the advantages of prime advertising time to carry out advertising bombing. Now it is the end of the first quarter. Even if you have money, you can't buy the prime advertising time of TV stations..."

"Oh, I didn't expect the advertising bombing to be like this," Zhang Ke shook his head, smiled and said with confidence, "The cost of buying prime time advertising time is too high, so we have to control the market cost, so we have to find another way... I suggest Jiaxin industry immediately buy out a large number of junk advertising time at the beginning of spring and summer of the second and third tier small and medium-sized TV stations in Southeast Asia. I think some TV stations are even willing to take out all the early morning hours with the lowest ratings to broadcast advertisements, and mainstream advertisers are not satisfied I think this period has little advertising value, but there are always people who have insomnia in the early morning and turn on the TV to kill time. Those boring afternoons and lazy mornings, in the impression of ordinary people, serious working people will not hide at home and watch TV, but there are always some housewives who don't have anything special to finish at hand, so it's also good to lie at the head of the bed and watch TV It's a good way to eliminate the curse. I occasionally pass by the grocery store and see that the TV on the shelf of the grocery store is playing the advertisement of Aida disc player... Few research institutions seriously evaluate the advertising value of garbage time, but as long as the price is cheap enough, Jiaxin industry can buy out a lot and use a lot of garbage time for overwhelming advertising... " Zhang Ke paused, "if the TV media also have the so-called advertising bombing, I think such publicity can be regarded as..."

Xu Si stared at Zhang Ke attentively. At this time, Zhang Ke was energetic and sharp, full of light.

"Such a publicity plan..." Fu Jiajun felt his chin and thought, trying to digest too much information in Zhang Ke Yan's brief and comprehensive words.

"Oh, it's a scheme worth trying, and it can really blow up as quickly as a tropical storm," Sun Shangyi nodded for a moment and asked, "IDA electronics gave up the CCTV advertising Standard King in 1997. Why don't we adopt this advertising scheme instead in China?"

"For the purpose of increasing popularity, this set of high-intensity advertising scheme can be used in a short time, and the advertising time in the garbage advertising period is very long, which is suitable for product function advertising, but it doesn't help much to shape the brand image," Zhang Ke explained with a smile, "Those marketing elites in Aida electronic marketing department, with first-class salaries in the domestic industry, can't do any technical work. If it weren't for the embarrassment of Southeast Asia, I wouldn't bother to use my brain. Of course, the embarrassment of Southeast Asia was also caused by my delay..."

Fu Jiajun smiled. Although he tied his hands and feet to Zhang Ke in developing the disc player market in Southeast Asia, and his achievements were quite good, he always felt that his efforts were not enough for the current situation of the disc player market in Southeast Asia; Jiaxin industry's capital operation under the guidance of Zhang Ke was very excellent. In the past year, the stock price has increased nearly tenfold, even if it was tied I feel that Fu Jiajun has no complaints.

Ability and outstanding achievements can always be respected by others. Among familiar people, age has become a factor that can be ignored.

In the past century, Hong Kong's rich families began to rise in the 1940s and 1950s. The second generation members of these families began to take over one after another, and the third generation members were growing up. Fu Jiajun had a lot of contacts. How many of these childe brothers who grew up from a strict family style could match the young people under the age of 20, not to mention the great symmetry A talent for business.

Among the people present, except Xu Si, only Chen Xinsheng has been in contact with Zhang Ke for the longest time. He is looking forward to seeing how broad Jinhu can embark on and personally participate in this magnificent cause. This is also the reason why Chen Xinsheng did not hesitate to take office in IDA after ending his term of office in Ti.

Of course, in the general environment that domestic enterprises are still used to determining their positions by seniority, Chen xinshengfu served as president of IDA group and general manager of large project department when he came to Jinhu. His job order is above all the meritorious elders of Jinhu system. Even if Su Jindong is willing to let him take the position of president of IDA group, it does not mean that the middle-level managers of the company will agree with him, Chen Xinsheng is still under great pressure. He must show his ability and value in order to be truly accepted by the company.

"Although we don't regard Kewang as the ultimate competitor, it is really necessary to suppress the market expansion momentum of Kewang in Southeast Asia," Chen Xinsheng said. He likes to draw some seemingly meaningless symbols in his notepad with a pen in his hand, "... after Aida electronics determined its unshakable strong position in the domestic disc player market, although other disc player manufacturers also actively wanted to enter the emerging markets in Southeast Asia, there were no convenience strips such as Kewang directly cooperating with Jiaxin electronics, making use of Jiaxin electronics's extensive contacts and perfect channel system in Southeast Asia, and local assembly plants that can bypass the switch tax barrier However, these disc player manufacturers are slow to enter the Southeast Asian market, making Kewang the biggest beneficiary after the Southeast Asian disc player market heats up this spring. Aida electronics is also due to its early entry time and the strong news penetration of the mainland into Southeast Asia through Hong Kong. At present, it still occupies the leading position in the Southeast Asian disc player market, but Kewang has a strong momentum It is strong and poses a great threat to Aida electronics in this local market... This threat only exists in the short term and can not shake the market position of Aida electronics, but it will affect the investor's confidence in Aida electronics during this period of time... "

Chen Xinsheng continued to express his mature thinking during this period: "... we can see that a month ago, Jiaxin industry disclosed its intention to issue additional shares to acquire the business of Aida electronic disc player, which made Jiaxin industry's stock suddenly active, with an increase of 40% in just one month, which is very rare in the mature capital market. Especially after the announcement of the specific additional issuance and M & a plan today, the excellent performance of Jiaxin industry's stock price is also reflected It shows that emerging products with great market potential will be loved by investors who prefer risk... We don't need to pursue high market share, but during the implementation of the additional issuance and M & a plan, we should ensure the market's attention to Aida Electronics... Hong Kong is the focus of the Chinese business circle, and Southeast Asia is the most important settlement of Chinese in the world and the disc Market in Southeast Asia The heat of the market has promoted the good performance of Jiaxin industry in the Hong Kong stock market - the share price of Jiaxin electronics has also been promoted to a certain extent, but the shareholding in Kewang is not the main asset of Jiaxin electronics, and the promotion effect is naturally limited - the market publicity offensive during this period is also a potential publicity for the additional issuance and M & a plan, which is likely to be the key to the smooth implementation of the additional issuance and M & a plan ……”

"I believe that after a period of preparation, other disc player manufacturers will soon find a way to squeeze into the Southeast Asian market. With domestic experience, I believe there will be an advertising war in the Southeast Asian market soon..." Chen Xinsheng said, "it is also advantageous to take the first step and take the first opportunity..."

It will not be a problem for the extraordinary general meeting of shareholders to consider and approve next month, but after the plan is adopted, it will not be easy to sell the additional new shares with a total amount of about HK $3.8 billion as soon as possible in the next time

Although both yinheng securities and Guofu finance intend to become underwriters for the additional issuance of new shares, the underwriting conditions are very harsh. Jiaxin industry must first meet the underwriting conditions proposed by yinheng securities and Guofu finance before it can push the package to the two issuing institutions and count the money at home.

Of course, the additional offer price of HK $4.6 per share is only the intention at this time. When the shareholders' meeting formally deliberates, and even formally signs the underwriting agreement with yinheng securities and Guofu finance, the board of directors of Jiaxin industry can appropriately adjust the additional offer price.

Although in the additional issuance and M & a plan, IDA electronics can no longer raise the selling price and obtain up to HK $3.8 billion in cash and 321 million new shares, Jiaxin industry can finally raise the additional issuance price and obtain a large amount of rich funds for future development.

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