Chapter 511

The professional operation ideas of European and American electronic manufacturers have a far-reaching impact on Ti, which makes Ti have such a tradition: even if it makes any product technology in technology research and development, it would rather transfer the relevant product technology, and Ti rarely involves the field of final products, But focus on playing the role of semiconductor component suppliers and service providers.

Since Ti has such a business idea and tradition, it is naturally the most suitable partner for Jinhu at this stage. There is no direct competition in the consumer electronics market. Zhang Ke doesn't have to worry too much that ti will deliberately block Jinhu's neck in product technology and chip supply.

Because ti has such a business idea and tradition, there is no real obstacle for Chen Xinsheng to transfer to Jinhu after he ends his service period of Ti. He knows Chen Xinsheng's own wishes. The senior executives of Ti, including CEO Ann giber, just express considerable regret; However, he has high expectations for Chen Xinsheng's transfer to Jinhu to promote the relationship between the two companies.

Chen Xinsheng's transfer to Jinhu has been understood by the senior management of Texas Instruments. In view of the fact that Jinhu immediately wants to introduce two projects from Texas Instruments: semiconductor chip packaging, finished product testing and mobile phone finished product production, Zhang Ke hopes that the early project negotiation will directly become the transition period of Chen Xinsheng's transfer to Jinhu. Since the employment period between Chen Xinsheng and Texas Instruments is still one and a half months, Therefore, it is necessary to sign a formal understanding agreement with Texas Instruments in order to allow Chen Xinsheng to represent the rights and interests of Jinhu in the preliminary project negotiations and pave the way for Chen Xinsheng's transfer to Jinhu.

Semiconductor chip packaging and finished product testing projects do not involve key core technologies, and this business accounts for a relatively high proportion of labor costs. Relevant industries are transferred to China with low labor costs. Texas Instruments also has such an intention, so that it can continue to maintain its advantage in the chip OEM business in Greater China compared with Taiwan's TSMC, Joint venture has become the best choice.

Ti provides complete technology and a small amount of funds, and Jinhu provides production base and main plant construction funds. Zhang Ke doesn't care much about the gains and losses in the early stage, but requires that the subsequent technology development should also be carried out by two joint-venture Taite photoelectric research institutes. It's a big deal that Taishi photoelectric research institute will be renamed Taite microelectronics and photoelectric technology research institute, We never hope to re introduce new technology from Texas Instruments after the current packaging technology is outdated.

In addition to specializing in mobile phone baseband chip technology, Texas Instruments also has complete mobile phone product technology, but these product technologies are a generation behind those of electronic manufacturers specializing in mobile phone products such as Nokia, Motorola and Ericsson.

According to the usual business idea of Texas Instruments, they will never be stingy with Jinhu about their mobile phone product technology, which does not involve the transfer of core technology. It will also be troublesome to pass the national review of the United States.

However, although Zhang Ke cannot give any technical evaluation on the prototype assembled with the mobile phone product technology of Texas Instruments, it is intuitively comparable with the big brother in the era of mobile communication analog signal.

In the next decade, the idea of mobile phone product design will always focus on three words and six words: "generous, elegant and fashionable". The prototype assembled by Texas Instruments mobile phone product technology is 18000 miles away from the above requirements.

A little is better than nothing. It's better to have a full set of mobile phone product technology comparable to that of a big brother than nothing.

In addition to choosing to cooperate with Texas Instruments, Zhang Ke has no confidence to get product technology from mobile phone manufacturers such as Nokia, motorcycle roto and Ericsson.

Seeing that foreign mobile phone manufacturers are predatory in the domestic market, domestic manufacturers cannot be unmoved, but domestic mobile phones cannot be launched for many reasons. One thing is certain that it has a great relationship with the blockade and repression of these overseas mobile phone manufacturers.

Of course, these technologies alone are not enough. Zhang Ke doesn't expect to get the baseband chip technology of mobile phones - that's absolutely extravagant - but Zhang Ke doesn't expect to get the latest technology from Texas, even if it is two generations behind. After all, this technology can be used not only by mobile phones, but also by analogy to MP3 and other related consumer electronics products, With relevant technical foundation, the ESS technology research team led by Cheng Hanzhang can save valuable technology R & D time.

Texas Instruments is not worried that Jinhu can't afford it. The rights and interests of Jinhu in the third generation decoding chip ensure that they have a strong ability to pay for a long time.

Technology and equipment design are always a long-term wrangle. Zhang Ke visited Texas Instruments headquarters for five days. His greatest achievement was that he visited almost all the proud technical achievements of Texas Instruments, and defined 12 key research directions for Jinhu, especially ess under Jinhu. In addition, on the transfer of Chen Xinsheng, an understanding agreement was signed with Texas Instruments, which actually ended Chen Xinsheng's term of office at Texas Instruments one and a half months in advance. Jinhu also paid nearly 200000 US dollars as compensation to Texas Instruments.

Zhou Zhengqing, vice president of ti China, will succeed Chen Xinsheng as president, and ti's plan to establish a greater China company will be temporarily separated due to Chen Xinsheng's resignation.

On February 19, Chen Xinsheng actually became a member of Jinhu. Zhang Ke hoped that he and Xiao Jincheng would stay in Dallas to preside over the project negotiation with Texas Instruments. Zhang Ke was very clear. He said to Chen Xinsheng: "the biggest resistance to Jinhu's mobile phone project is not the introduction and further development of new product technology, but in China..."

"There are no special provisions on the production of mobile communication equipment in China. The final project approval power is still in the hands of the Ministry of Posts and telecommunications. Do you mean there is less resistance in this regard?"

Zhang Ke nodded and said, "don't ask others about the relationship between Motorola mobile phone manufacturers and the leaders of the Ministry of Posts and telecommunications. Just ask Ye Jianbin."

Chen Xinsheng met Ye Jianbin and knew such a person. Shengxin is the general agent of Ericsson in East China. At the beginning, Ericsson wanted to squeeze into the domestic market. However, due to the close relationship between Motorola and the Ministry of Posts and telecommunications, it could not squeeze into the sales channel system of the Ministry of Posts and telecommunications, so it had to find another way to re-establish a complete three-level sales system outside the sales channel of the Ministry of Posts and telecommunications. Also due to the excellent performance of Shengxin company, Only then did Ericsson successfully pry open the domestic market in 1995. Subsequently, many overseas mobile phone manufacturers used Ericsson's experience for reference to squeeze into the domestic market; Therefore, ye Jianbin knows the tricky relationship between overseas mobile phone manufacturers and the Ministry of Posts and telecommunications.

For Jinhu, the market problem is easy to solve, and there should be channels. The influence of Aida electronics in China is OK, but there may be a foreign thinking of "better with foreign thieves than domestic slaves" within the Ministry of Posts and telecommunications. It is definitely not easy to get a piece of approval from the Ministry of Posts and telecommunications in 1997, It does not rule out that the Ministry of Posts and Telecommunications hopes to leave the first approval to the electronic enterprises subordinate to the Ministry of Posts and telecommunications. Although the domestic industry monopoly makes people feel very motherly, it can not be avoided.

Chen Xinsheng asked, "is it more appropriate to get the approval first and then talk with Ti about project introduction?"

"No," Zhang Ke said clearly, "Even if the problem of approval can't be solved for a while, it doesn't affect Jinhu's introduction of mobile phone product technology from Ti and further development. It's a big deal. We'll do it first from the Southeast Asian market. In addition, I hope you can work with Cheng Hanzhang to find suitable technicians for mobile phone baseband chip development. It's better to have a team..."

Zhang Ke certainly won't forget the successful experience of MediaTek after seven or eight years. It was only at the end of 1999 that MediaTek hired people from a mobile phone baseband chip R & D company in the United States. Zhang Ke doesn't remember which company he hired people from. He probably remembers that it was not until the beginning of 2001 that MediaTek's mobile phone chip Department began to officially develop mobile phone baseband chips, and mass production capacity was formed at the end of 2003 , it accounted for 17% of the global mobile phone chip market in 2007.

As long as we find the right people, Jinhu has been developing mobile baseband chips since 1997. I believe it will not be slower than MediaTek. Especially after 2004 and 2005, Jinhu will not be able to form its own core technology in mobile communication, which may suffer a lot.

Chen Xinsheng nodded. Zhang Ke's decision at this time is in line with the systematic business strategy he has been talking about these days: establish a complete product structure, so we should buy and sell mobile phone products from Ti, enrich the product line under the brand "idea Aida"; establish a perfect technical structure, so we followed closely the manufacturing technology of baseband chips aimed at the core components of mobile phones from the beginning.

Although it is not easy to find suitable personnel, several professional manufacturers of mobile phone chips, including Texas Instruments, have a very strict technical blockade on this area, it is not possible. In the field of mobile phone baseband chip research and development, Chinese scientists have performed very well, and these people may bring mobile phone baseband chips after the expiration of their employment agreement with the original company Rich R & D experience to join Jinhu.

Chen Xinsheng believes that as long as more domestic electronic manufacturers have Zhang Ke's ambition, it is not a distant thing for domestic electronic enterprises to catch up with Europe and the United States.

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