Chapter 507

Zhang Ke decided to forget about Wang Xiaobo. Of course, it was impossible to forget. He just put it behind him and didn't think about it.

On the third day of the new year, Chen Xinsheng and his family were invited to a tea house near Xidan Cultural Square. Xidan is one of the core business districts in Beijing, which is convenient for Zhou Shuhui, Wanqing and Tang Jing to go shopping.

It was like going out shopping. The women were in high spirits. Zhang Ke and Chen Xinsheng couldn't stand it. They hid in the teahouse to have a rest and chat.

Sitting in the teahouse chatting with Chen Xinsheng, Zhang Ke naturally talked about the expiration of Chen Xinsheng's employment contract with Ti at the end of March this year.

"Ti China's achievements have been brilliant and remarkable. I think Mr. anjiber must have high expectations for your retention." Zhang Ke sits lazily on the rattan chair with a fine bone china coffee cup with green grain and white background. The outdoor temperature is very low, but the sun shines through the glass window, but the indoor is as warm as after spring.

"In Ti, you can't attribute your success to your ability," Chen Xinsheng smiled, "Ti changing someone else to be the general manager of China will not have a great impact on the performance... Just like Liu Minghui's departure, it will not have much impact on the performance of Aida electronics. In a modern enterprise, the success of employees is largely the success of the enterprise, not the success of individuals. Speaking of personal ability, I believe that many private enterprises in China Our bosses are first-class, far more than our professional managers working in foreign enterprises. "

"It's too modest, but to some extent, I agree with you," Zhang Ke smiled and said: "Now the concept of personal leadership is emerging in China, which is to pick up the benefits of western enterprise management. I think it is probably something abandoned by some overseas enterprises ten years ago, but it is still useful for domestic enterprises at this time. Most domestic private enterprises are still small in scale, easy to control, and the charm of personal leadership can play a role. However, individuals can No matter how powerful, charismatic and imperfect, it is not enough for a modern enterprise to talk about personal ability and charismatic leadership... "

"Ke Shao is really sober..."

Zhang Ke smiled and said: "At this time, domestic enterprises are facing huge market opportunities, and leadership and charm can play a great role. However, the development process of western enterprises tells us that few people can well control large enterprises of tens of billions or even larger scale. What these enterprises need most is not the charm of leaders - of course, leaders can't do without charm, and there won't be less Too big a problem - it needs a system for the stable operation and sustainable development of the company. This system should extend to all levels and corners of the company's philosophy and culture, personnel, finance and other enterprise systems, technical structure and production structure... I've been thinking about how to establish the system of Jinhu these days. "

The development process of Western companies always lacks a bloody and intuitive impression. Zhang Ke has witnessed many lessons: after some private or state-owned enterprises become larger and stronger, their leaders are not just complacent. They are often headstrong and can't listen to others' words. Some people will be irritable and become impetuous At this time, the biggest enemy is not competitors, but themselves.

Zhang Ke talked a lot. Chen Xinsheng could feel that Zhang Ke seemed to look at the current situation of domestic enterprises from the perspective of the future. Of course, this can also be understood as Zhang Ke's foresight on enterprise management.

For Chen Xinsheng, he has already had a glorious life as president of ti China before he is 40. However, he is only 40 years old and it is still early to retire.

As a Chinese, the room for improvement within TI company is very limited. Mr. Ann giber hopes that he can integrate the business in Greater China. Yes, Greater China will be the region with the most potential for global economic development in the next decade, but for Chen Xinsheng, the challenge and growth are not strong.

There are also some well-known electronic enterprises at home and abroad who have issued invitations to join. Chen Xinsheng has been hesitant, but Zhang Ke's informal invitation makes him most excited.

Aida electronics has come to this step, full of brilliance, but if it goes down, it will go to the height side by side with overseas electronic giants such as Ti, Philips and Sony. It can be said that it is full of thorns and very difficult. Compared with overseas electronic giants such as Ti, Philips and Sony, Aida electronics is a big difference in all aspects.

After two years of cooperation, Chen Xinsheng had a deep and profound understanding of Jinhu and Ida electronics. Even if Zhang Ke had the intention to package and sell the disc player business, he did not hide it from Chen Xinsheng; there was nothing to hide. At this time, IDA electronics introduced overseas investment institutions and sorted out and adjusted the company's management structure according to the standards of overseas listed companies See something.

Zhang Ke's passionate narration of his plans for the future of Jinhu and Aida electronics said: "I hope Jinhu will eventually become a complete and systematic consumer electronics manufacturing enterprise. Not only the product structure should be complete, but also the straight technical structure should be improved. But what is the current situation faced by Jinhu? The product line is very single, and its products are only DVD player series products. These products can not even enter Europe, America, Japan and South Korea because of copyright and patent technology problems Market; the technical structure is thin, which is not much better than those enterprises with assembly nature. Even if a small step is taken in chip design, it may be eliminated by other enterprises at any time. The production of components only stays in the production of circuit boards... " Zhang Ke said this, stopped, took a sip of coffee and glanced at the snowy and sunny sky in Beijing. Such a sky is very rare for Beijing after the mid-1990s. He put down his coffee cup and returned to the topic just now, "This is the biggest dilemma of Jinhu at present! In the field of consumer electronics, Jinhu is only a newcomer, not even a rising star. In the field of electronic industry, it is difficult to hide any technology. Search the patent to know how far it is from the current technical level; it is impossible to hide product technology. Buy a product and take it apart. Americans may have three It takes only one hour for domestic technicians to understand the working principle. Of course, it is extremely difficult to bypass these patented technologies and innovate by themselves. In the face of hundreds of thousands and millions of patented technologies of consumer electronics, if you want to bypass and find a way to innovate, you usually find that there is no way to go... Where is the road of Jinhu? I think there are two ways We should focus on both directions. We should directly purchase product technology and product lines, and spend time in industrial design to develop the best products. We all know that it is difficult to keep technology confidential. Even if Ericsson launches the latest mobile phone, Jinhu can buy mainstream components, chips and spare parts, sell product technology and product lines from Motorola, and then assemble new products with Ericsson Mobile phones with similar performance can be produced. All mainstream consumer electronic products can do this. The only difference is that the cost of producing these electronic products by Jinhu is much higher than that of them. Of course, once economies of scale are formed and the brand determines the market advantage, the production cost will drop significantly. At this time, we can apply it in engineering application and process design Efforts should be made to ensure that Jinhu's consumer electronic products not only do not lag behind the trend, but also always stay ahead of the trend. Of course, these efforts can not fundamentally improve Jinhu's position in the electronic industry. Ericsson produces mobile phones and chips. Some of their chips are for their own mobile phones and some are exported. If we buy mobile phone chips from Ericsson To produce mobile phones, it is doomed that the production cost of our mobile phones will always be a bit higher than that of Ericsson's mobile phones. Therefore, we have to develop our own core technologies. What can we do if some basic technologies cannot be bypassed? Then buy it, buy it, and we will improve it on this basis. "

Chen Xinsheng also understands that Zhang Ke's eagerness to sell the disc player business is to cash out for large-scale technological expansion. The links of the whole consumer electronics industry chain are complex. The more basic components, the greater the investment. A chip production line for large-scale integrated circuits requires billions of investment.

Hearing Zhang Ke talking about Ericsson's mobile phone, he subconsciously asked, "Jinhu wants to go on the mobile phone project..."

"Not only mobile phones," said Zhang Ke with a smile, "Jinhu wants the brand 'idea' to cover all consumer electronic products. I will set up a large project department under Jinhu Electronic Technology Research Institute, and will also dismantle the large project department, operation Department and overseas operation Department to form IDA group at an appropriate time."

"The so-called appropriate time is after selling Aida electronics, which only owns the disc player business?" Chen Xinsheng asked.

"It's almost that time," Zhang Ke said. "The main responsibility of the large project department is to purchase product technology and enrich the product line under the brand 'idea'. However, the large project department has not found a suitable executive yet, and the IDA group has not found a suitable executive in the future."

Chen Xinsheng listened with a bang, but pressed Nai's temper and asked, "I think Su Jindong is appropriate."

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