Chapter 487

In front of Aida electronics and Kewang electric appliance, the assembly strength of more than 20 disc players in Haizhou city is not very strong. The first several factories took longer to assemble the disc player than Kewang. They started from labeling and gradually registered their own trademarks. However, they did not have Kewang's advantages in capital and channel resources, and could not expand the scale and establish completed sales channels in a short time.

However, it is undeniable that these assembly plants also benefited greatly from the two large-scale dealer conferences in Haizhou. Not all the electrical appliance dealers who came to Haizhou are qualified to become the agent channels of Aida and Kewang. The high margin is a threshold, and the small and medium-sized disc drive factories in Haizhou have become their alternative; This solves the sales channel problem of those small and medium-sized disc drive enterprises and promotes the sales volume of these small and medium-sized disc drive enterprises.

In December 1996, the sales volume of Aida electronic disc player remained at 230000 units, the sales volume of Kewang disc player increased to 60000 units, and the total sales volume of other small and medium-sized disc player enterprises was almost 30000 units, with a very fast growth rate.

The marketing cost of these small and medium-sized disc drive enterprises is much lower than Kewang and much lower than Aida electronics. Even if the manufacturing cost is higher, the profits they can obtain are quite rich. The increase of sales volume brings them relatively sufficient funds for capacity expansion and brand expansion.

Some people are easy to get rich, others like to take risks and pursue richer profits, but in Haizhou, Aida electronics is absolutely strong, and Kewang is by no means an ordinary disc player enterprise that can compete with it. Under the confrontation between Aida and Kewang, those small and medium-sized disc player enterprises in Haizhou have no opportunities and space for further development.

Now there is news that a quota for participating in the new disc drive test will fall on other disc drive enterprises in Haizhou. However, these news came from the mouth of Tang Xueqian's Secretary Xu Ruiping and others. Naturally, it will not be false news.

Small and medium-sized disc drive enterprises that have been struggling to find development opportunities and space immediately boiled up, especially those who want to do large-scale disc drive enterprises, which is a heaven given opportunity.

Among these disc drive enterprises, several were originally factories that supplied spare parts to Aida. They contacted the staff of Aida more frequently, so they got in touch with the disc drive market earlier and entered the industry. Among them, Ding Wenxiang, the boss of Xinyuan mould factory, a supplier of Aida electronics, built Xinyuan electric appliance in the electronic industrial park of Yilong town.

Ding Wenxiang got the news from his nephew, who was a second-class secretary in the municipal government office. At that time, Ding Wenxiang grabbed his coat at his home in Dongyuan County, and said to his wife who was helping him wash his feet. When he put on his coat, he went downstairs and shouted to the building next door: "Lihua, Lihua, have you slept? Come down quickly. Let's go to the city." Ding Lihua is his brother's daughter and niece. He needs an assistant at work. However, he knows that his wife is a cruel role and there is no need to make a family dispute about it. He took the initiative to call his niece who has just graduated from technical secondary school to be an assistant. He was rather astringent in the past two years and needs to teach everything. Now he has also grown up, Zhou Xiaobing, a young man under the marketing department of the electric appliance factory, has established a love relationship. In fact, Zhou Xiaobing is a young man valued by Ding Wenxiang. The smooth development of the relationship between his niece Ding Lihua and Zhou Xiaobing also has the factors behind his promotion. Ding Wenxiang's son is still in primary school. He needs an assistant who can be trusted and relied on in his career. With this relationship, he can be more relieved to burden Zhou Xiaobing.

Ding Wenxiang asked Ding Lihua to help him drive. In the car, he called to inform him that the director and deputy director of the mold factory and Electrical Appliance Factory, the person in charge of the marketing department and Ding Lihua's boyfriend Zhou Xiaobing rushed to the factory in Yilong Town, and called Xiao Jinyi, director of Aida electronic procurement center, to confirm whether the news was true.

The management personnel of Aida electronics have a very high position in Haizhou. Ding Wenxiang has close contacts with Xiao Jinyi only for business reasons. He has only had the opportunity to meet with Jiang Wei, the vice president in charge of procurement of Aida, who is quite coquettish, charming, capable and shrewd woman. He doesn't just call her directly.

The news was spread by Zhang Ke and Tang Xueqian through Xu Ruiping. They haven't had time to inform Aida electronics. Xiao Jinyi didn't know what Ding Wenxiang said on the phone. The source of the news was Xu Ruiping, Tang Xueqian's secretary. It can't be judged as a rumor. He had a good friendship with Ding Wenxiang. As long as he didn't harm the interests of the company, he would help if he could help. Moreover, it seemed to be quite in line with the boss's work style, so he agreed to help him inquire about the news.

Xiao Jinyi is also inconvenient to call Zhang Ke directly and call Su Jindong to inquire about the news. Aimer is fascinated by the bar in Danjing lane, but so far he has not been to the pure girls in Haizhou. Instead, many street women take the initiative to throw themselves away. Su Jindong is accompanying Zhang Ke, Chen Xinsheng and others in the bar in Danjing lane.

Su Jindong asked Zhang Ke what was going on. Zhang Ke looked at his watch and said with emotion: "the news spread very quickly. It has only been two or three hours..."

Zhang Ke took Su Jindong's mobile phone and called Xiao Jinyi and asked him who was asking for information.

Xinyuan's boss Ding Wenxiang and Zhang Ke had some impressions. In 1995, he went to Ding Wenxiang's mold factory in Dongyuan with Su Jindong. He also had some impressions of Ding Wenxiang's green niece and assistant, so Xiao Jinyi asked Ding Wenxiang to confirm the correctness of the news.

Aimer was very strange: "is it necessary to make things so complicated?"

"It's easy for the new machine to go on the market, but there is no sufficient film source. How to open the sales volume?" Zhang Ke sighed: "you push it clean, and I also want Aida to push it clean..."

Chen Xinsheng smiled. Haizhou Dongshe is the source of the domestic piracy industry - it's not clear how Zhang Ke did it in the first place - if some technologies of the new disc player were not spread in Haizhou in advance, how would IDA electronics argue with the outside world about the simultaneous listing of the discs from Haizhou and the new generation of disc players?

Aida's position is hard for other disc player manufacturers to shake. To support a disc player manufacturer in Haizhou to compete with Kewang, the key Kewang may try every means to persuade this enterprise to let them participate in the test of the new disc player together; It's estimated that Kewang's group will be very kind, right?

Ding Wenxiang got the positive news from Xiao Jinyi and looked more excited. He rushed to the factory in Yilong town. The factory directors and deputy factory directors of his two factories rushed over. He simply said something and said clearly: "we Xinyuan electric should strive for this opportunity..."

"Not to mention Aida electronics, Haizhou needs a quota. Why can't Kewang get it, but we can have a chance?" said the deputy director of the mold factory.

Ding Wenxiang said: "it is said that Zhou fuming came forward to ask for more places in Haizhou, but Aida is not right with Kewang. We can't refuse Zhou fuming, but naturally we don't want to cheap Kewang, so we spread the news and let other disc drive enterprises in Haizhou compete with Kewang. Kewang is destined to be kicked down."

"ADA doesn't do good deeds. Maybe she will give the quota to a disc machine factory that is the least climate, so as not to feed the wolves and grab food with them. Our hope for Xinyuan should be the smallest..."

Ding Wenxiang shook his head. He had a contact with Aida's big boss and left a deep impression. At the beginning, his mold factory secretly supplied Kewang and caught them on the spot. Ding Wenxiang thought he would lose the largest customer in history. Who thought people didn't care at all? The facts also proved that Kewang would open his teeth and claws again, It has never been able to pose a threat to Aida electronics. This is probably the real magnanimity of running a business. It is hard to imagine that young people under the age of 20 can have such magnanimity. However, when the good tempered cat was annoyed, she had to scratch her paws. ADA obviously did this to punish Kewang. Ding Wenxiang said: "I think Aida still wants to make trouble for Kewang. At that level, it is not suitable for them to tear their face and act recklessly. In particular, Xu Xueping, the biggest backer behind Aida electronics, has recently been transferred from the East China Sea - besides, Ti, scober and Philips won't let Aida Electronics waste a quota. I'm worried that our Xinyuan appliance is not enough..."

"In addition to Aida and Kewang, there are so many disc players in Haizhou. Our sales volume of SGD is the highest. If it's really better, which disc player factory in Haizhou can match our SGD..."

Zhou Xiaobing, Ding Wenxiang's nephew and son-in-law, asked a question: "does our factory's technical force have the ability to complete the test of new drives? The test time is too long, and it is delayed to other drive factories participating in the test to launch formal finished products. I think it's meaningless to participate or not!"

Ding Wenxiang suddenly understood a key point after he reminded him: "unite, we should unite with other disc drive factories in Haizhou to strive for this test quota..."

After drinking the wine and coming out of the bar, ye Jianbin got into Zhang Ke's car and said, "once the economic situation in Southeast Asia is bad, the competition in the domestic disc player market will be suddenly cruel. Are you worried that these small and medium-sized disc player factories in Haizhou will not survive at that time, and then you want to lead them to unite?"

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