Chapter 466

The dealer conference of Kewang electric appliance officially ended on December 2, and the response strategies were adjusted in time. In the eyes of the media, their dealer conference was also a complete success.

The original and rough dealer system has been upgraded. Kewang electric can raise more than 120 million funds by collecting deposits from dealers; Of course, this amount is far less than the previous expectations of Xie Jiannan, Zhao Jinrong and others. It can only fill the fund vacancy in the next stage, and the funds previously filled in by shareholders can not get out. Among Kewang's shareholders, Chint, Haitai and Daya have no financial pressure. Jincheng is a little choking. Zhao Jinrong can only suffer a heavy loss. He can't let the Xie family take this opportunity to penetrate into Jincheng's real estate business.

In November, CCTV combined with the national media to hype CCTV Biao Wang's advertising, which greatly promoted the sales of Kewang disc players. According to the latest settlement data, the sales volume in November exceeded 30000 units. The advertising effect of CCTV Biao Wang has once again proved that it can not be ignored; Although it can not be compared with the monthly sales champion of 220000 sets of Aida electronics.

Xie Jiannan also knows that even if Kewang's sales can go up, the single machine profit is far from being comparable with Aida. In addition to some disadvantages in manufacturing cost, the marketing cost will be far higher than Aida Electronics: the advertising expenses invested by the two companies in CCTV are more than 200 million.

Zhang Ke can also see Kewang's efforts in some aspects and thinks that Xie Jiannan probably wants to use the time layout of this year to consider the direct competition with Aida electronics by 1998. At this time, it is necessary to admit that it is a smart strategy to shorten the gap with Aida electronics by actively exploring the Southeast Asian market, Zhang Ke thought maliciously: what would it be like for Xie Jiannan to climb a mountain and find a higher mountain in front of him?

We should also admit that the Xie family has a deep relationship. Kewang wants to use Hong Kong as a springboard to develop the market in Southeast Asia. Who will they cooperate with?

Thinking of this problem, the first person who jumped into Zhang Ke's mind was Ge Yinjun.

Ge Yinjun and Xie Jiannan were alumni during their study in Cambridge.

In the field of consumer electronics under the name of the Ge family, in addition to Jiaxin industry, there is Jiaxin Electronics Group. The division of business between Jiaxin electronics and Jiaxin industry is very clear. However, when GE Mingxin controls Jiaxin electronics, he began to compete for the business of Jiaxin industry in small household appliances and squeeze the market of Jiaxin industry, Compared with the miserable situation of Jiaxin industry, which once fell below HK $100 million, Hong Kong Jiaxin electronics, which has a market value of more than HK $8 billion, is a huge thing. It has considerable technical strength in the fields of high-tech key parts and systems such as computers and consumer electronics, It also has a science and Technology Industrial Park in Shenzhen.

In addition to planning to open the market in Southeast Asia, didn't Kewang set up a new R & D department? At the beginning, they will also develop the system control of the disc player. Integrating all control components into large chips is the future trend that most disc player manufacturers can see, but this can not be solved immediately by Kewang relying on its own technical strength or just asking for help from Chint Group.

It was impossible for Xie Jiannan to consider cooperating with Jiaxin electronics before. Firstly, he paid too much attention to market publicity means. Secondly, he was worried that the strength of Jiaxin electronics would affect the Xie family's control over Kewang.

Zhang Ke thought to himself: what choice will the Xie family have at this time?

Haizhou business district is mainly concentrated in the Qianmen area. Between the mid-1990s, there were very few high-rise buildings in this area. Although several new high-rise buildings in recent years are high-rise buildings, most of them are more than ten floors. There is no high-rise building with more than 20 floors. Standing on the top of the 30 storey Futian building, you will probably feel small at a glance.

The wind on the roof of the building is very strong. Chen Jing has a slight fear of heights, but when her head swells due to work, she is used to blowing the wind on the roof. She pushes open the small door on the roof and sees Xie Jiannan standing on it talking to others on the phone with a cigarette in her hand.

Xie Jiannan didn't come to experience the feeling of small buildings. The tangible height is easy to surpass, but there is an invisible mountain in front of him. He doesn't know how high that mountain is.

Chen Jing hesitated for a moment. Xie Jiannan turned around and saw her, waved her over, covered her mobile phone call hole and told Chen Jing: "second brother's phone..."

"Zijia's brother?" Chen Jing only uses her mouth to express these words. She is only 34 years old this year. She ranks second among the Xie family's brothers and sisters. She is Xie Hanjing's son. She has long been the core figure of Chint Group. Xie Jiannan focuses on taking charge of Kewang, and Haitai's affairs are handed over to Xie Yi.

Xie Jiannan nodded, said a few words and hung up the phone: "the second brother just said on the phone that Shengxin negotiated cooperation with Xinhua Capital Group yesterday and was willing to pay 260 million to eat the podium building of Xinhua capital building in Xinshi street and the property of one floor office building, and open their second store in the province..."

The first store opened by Shengxin in the East China Sea was the Xicheng home appliance store in Xicheng city. It was also Shengxin's first water test in the home appliance chain industry. After the success of the water test, after the autumn of 1995, Shengxin electric unexpectedly moved to Shanghai and Zhejiang to give the market in the Province to Haitai. In more than a year, Shengxin Electric Co., Ltd. has cooperated with local household appliance operators in Shanghai and Zhejiang to open 15 stores in a row, nearly twice as fast as Haitai; Haitai electric appliance only entered Haizhou at the beginning of this year, but with relatively superior geographical environment and scale, it soon shared the same score with Xicheng store.

We all know that Shengxin will return to the provincial market one day.

"Ah!" Chen Jing stood with the wind on her back, and her hair was disturbed by the cold wind. "Weren't you worried that Sheng Xin would take the opportunity to advance step by step?"

"Oh, it's strange to receive a thank-you call." Xie Jiannan stood up the windbreaker collar to block the wind and poured it into her neck. Others stood on Chen Jing's side and helped her cover some wind. This subtle consideration without revealing traces can please girls. "Ye Jianbin seems to have a lot of free time in Haizhou these days..."

After the AIDA dealer conference, ye Jianbin stayed in Haizhou for three or four days. He wanted to take advantage of sun Jingxiang's working in Haizhou to accompany her for a few more days. Xie Jiannan and Chen Jing naturally didn't know what was inside. They naturally pointed the focus to Zhang Ke, thinking that ye Jianbin stayed in Haizhou and hid behind Zhang Ke these days to calculate what. Because Sheng Xin made up his mind to buy the podium of Xinhua capital building after ye Jianbin returned from Haizhou.

Chen Jing can also understand who Xie Jiannan is afraid of. Remembering that Mingjun's face with a harmless smile would step on the brake and twist her feet too hard, Chen Jing unconsciously smiles.

"What are you laughing at?" Xie Jiannan asked strangely.

"Am I laughing?" Chen Jing touched the corner of her mouth. Some things were hard to explain and could not explain clearly. That day, Xie Jiannan was considerate and asked herself to come back from Wenshan hotel to have a rest, but she stayed with Zhang Ke in the hospital until more than ten o'clock; Zhang Ke probably didn't want to let others know that he stepped on the brake and sprained his foot. "I'm thinking that Sheng Xin's thing is difficult to figure out, but aren't you worried that Sheng Xin will expand greatly in the province? Now, they want to set up such a large store in Xinshi street. They don't have a year. I'm afraid it's difficult to make other big moves!"

"Who knows what they are thinking? Maybe they also feel that the rapid expansion puts great pressure on the management system, logistics system and after-sales service system of the whole company. They also need time to adjust..."

Raising more than 300 million funds can make every effort to build a flagship store, or blossom everywhere and comprehensively expand the market in the province. However, the pressure caused by the two different schemes on the company's management, logistics, after-sales and other systems is very different.

Xie Jiannan was worried that ye Jianbin would attack the city, rob the land and rob the household appliance chain market in the province. Since Sheng Xin took out a huge sum of money to win the podium property of the New Huadu building, he didn't have to worry about how much more Sheng Xin would do during this period of time, but this worry was gone, but other worries emerged: "Sheng Xin may want to take advantage of Haitai's inability to expand for internal adjustment, but they will not adjust forever. Ye Jianbin has been in Haizhou for so long this time, maybe Jinhu may inject capital into Sheng Xin..."

"Will you?" Chen Jing asked suspiciously.

"It's very possible," Xie Jiannan took Chen Jing's hand and went into the staircase. It was too windy outside, "We failed to threaten ADA's market position this time. ADA's speed of collecting wealth is too amazing. When their movement factory is put into operation, the profit margin is even more frightening. I think it's not surprising that Zhang Ke will inject capital into Shengxin in the name of Jinhu in the near future. In addition, their relationship should be very close... We don't have much time left for us , with our own efforts alone, we will certainly leave them far behind. The second brother wants to move Haitai's headquarters to the provincial capital and pull me to choose a place. I happen to meet Ge Yinjun in the provincial capital. Would you like to go there? "

"What about here?" Chen Jing asked with open eyes.

"Just walk for a day or two, and it won't come down." Xie Jiannan smiled.

"Let Zijia's brother take charge of Haitai instead of you. Is your family determined to strengthen these two pieces?" Chen Jing asked.

"Oh, yes," Xie Jiannan nodded, "it is a necessary trend to gradually transfer funds from traditional industries to emerging industries.

Xie Jiannan asked Ge Yinjun to meet in Jianye. Ge Yinjun arrived in Jianye first on December 6. Xie Jiannan was temporarily delayed. When he handled his business at hand and met Ge Yinjun in the provincial capital with Chen Jing on the morning of December 7, GE Yinjun had to return to Hong Kong first because of a sudden accident.

It was already the afternoon when Xie Jiannan and Chen Jing took the bus to the provincial capital. They didn't meet Ge Yinjun. After Ge Yinjun arrived in Hong Kong by plane, they thought of telling Xie Jiannan that Xie Jiannan had first seen the news of the death of Ge Jingcheng, one of the top ten richest people in Hong Kong.

At noon on December 7, Ge Jingcheng, known as the king of business in Hong Kong, died in his sleep during the lunch break at the family Changkui hospital. He was 83 years old. Because Jiaxin group did not timely announce Ge Jingcheng's serious illness to the outside world, Ge Jingcheng's death was somewhat sudden to the outside world. The share prices of six listed companies of Jiaxin group fell across the board, and Jiaxin industry was also affected, The share price fell 12% in half a day.

On the morning of December 8, Ge Mingxin, the eldest son of Ge Jingcheng and the current president of Jiaxin group, held a press conference on the campus of Hong Kong Changkui Medical College, where Ge Jingcheng's mourning hall is located, to announce the funeral, saying that the operation of Jiaxin group will not change significantly due to ge Jingcheng's death, but will make timely minor adjustments according to different time and space, and announce the funeral , the mourning hall at Changkui Medical College of Gejia private university will also be opened to the public on the afternoon of the 8th to facilitate people from all walks of life to come to mourn.

Although unkind, Zhang Ke, after urgent consultation with sun Shangyi, Ge Mingde and ye Jianbin, agreed to jointly issue an increase statement with the top four shareholders of Jiaxin industry, such as Yuexiu, Ye's holding company in Hong Kong, sun Shangyi and Ge Mingde, to increase the shares of Jiaxin industry at a price not exceeding the price before the share price fell, so as to maintain the confidence of Hong Kong investors in Jiaxin industry.

When the share prices of other listed companies of Jiaxin Group continued to fall, Jiaxin industry quickly stopped falling and rebounded after the four major shareholders issued a joint statement on the morning of December 8.

If Zhang Ke wants to use the additional issuance and M & a scheme to put the CD player assets of IDA electronics into Jiaxin industry, the higher the stock price of Jiaxin industry, the more favorable it is to implement this scheme. Although there is such a good excuse to absorb stocks at a low price, it is most important to maintain the confidence of Hong Kong investors in Jiaxin industry. The top four shareholders still buy intensively in large orders, Directly pull up the stock price and rebound. The shareholding ratio of the top four shareholders is as high as 73%, and the market value of the shares scattered in the hands of other investors does not exceed HK $300 million. As early as before, Zhang Ke transferred 300 million to the account of the Hong Kong company in the form of advance payment for decoding board. He is not afraid that Jiaxin industry can not support the price of the day before Ge Jingcheng's death. At present, it will increase its shares with the funds of Hong Kong companies, and then transfer the increased shares to the other three companies in proportion.

Although the leg injury hasn't healed yet, Zhang Ke decided to go to Hong Kong with Xu Si for condolence. His right foot was in plaster. He was afraid that Fu Jun could not take care of too much alone. Ma Hailong also went there, because ye Jianbin would also go to Hong Kong for condolence, and he was entrusted to book the air tickets on his behalf. On the afternoon of August 8, Zhang Ke and Xu Si got off the expressway and went directly around the South express to the airport to meet Ye Jianbin at the airport. The car was still on the south fast track of Jianye city. Ye Jianbin called excitedly: "do you know who took the same plane with us?"

"Xie's family is so and so..." I don't think it's difficult at all. I think ye Jianbin met Xie's family at the airport. "We're not the only one who wants to join the fun."

"Xie Hanjing also sent out in person, and your old enemy Xie Jiannan and his mistress..."

Zhang Ke thought Ye Jianbin meant Chen Jing. He smiled and said, "people are falling in love with each other. You think you are with sister sun."

"I didn't say Chen Jing's mistress. Chen Jing was there, but the mistress I said seemed to be Xie Jiannan's secretary in Haitai. I overheard their tone, as if the woman was now Xie Hanjing's assistant. Shao Xinwen had some impression. They were serious in the waiting room. Xie Jiannan was still talking and laughing with Chen Jing. It happened that when I came over, I saw Xie Jiannan and his secretary pinning their hands on the back of the chair The hind fingers are twisted together... "

Zhang Ke curled his lips and was not interested in talking about this kind of thing. However, he admired Xie Jiannan for daring to play with excitement. It was not acceptable for ordinary people to * * with his lover in front of Chen Jing. He asked, "Lao Shao is with you, and he also goes to Hong Kong?"

"He'll take me to the airport and go back later."

Zhang Ke and his crew arrived at the airport just in time. Zhang Ke's crutch was too late for temporary consignment, so they had to give it to the driver to take it back and let the staff of the Hong Kong company responsible for picking up the plane at the airport hurry to buy another single crutch. They didn't buy business class. They only took economy class. Xie Hanjing and Xie Jiannan have registered in advance. Zhang Ke is bound to go through business class if they want to go to the back of the cabin. Passengers in business class are used to sweeping people passing through the middle aisle with indifferent eyes. Xie Jiannan has picked it up in his seat. Today's newspaper seems to report the news of Ge Jingcheng's death on the front page of today's economic report.

Xie Jiannan inadvertently looked up and saw Zhang Ke coming in with the help of Fu Jun. Ye Jianbin, Xu Si and others followed. He was a little stunned. He immediately thought that they should also go to Hong Kong to offer condolences, and it would not be as simple as condolence, with a thin shade on their faces.

Zhang Ke saw Xie Jiannan, Chen Jing and Xie Hanjing sitting in the same row. Ye Jianbin saw that Xie Jiannan's former Secretary and other entourage probably also sat in the economy class in the back, not here.

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