Chapter 440

Tang Xueqian, song Peiming, Gu Jianping and Tang Jing left after dinner. Of course, Chen Xinsheng couldn't go to the hotel to rest at this time. He took Zhang Ke to the showroom to see the prototype and saw the highest quality video clip that could be achieved at this time. He couldn't help but sigh: "It's still hard to imagine that adaneng can develop such a product alone. These 16 improvements can formulate a standard. That's not appropriate. It should be MPEG-2 video storage format to use MPEG-2 as video storage format. It's impossible for general image system optimization to achieve such high definition. This is a technical achievement that can eliminate VCD. You have a post Name of the cut

"Super VCD, that's what I call it for the time being," Zhang Ke said. "The era of DVD will come in a few years, and super VCD doesn't have enough time to eliminate VCD. I'm optimistic about the coexistence of the two at best. I've made some efforts in compatibility."

"Haizhou Dongshe is very famous in the circle of domestic piracy industry, and its domestic promotion is much more convenient than that in European and American countries..."

In order to promote super VCD, we must first solve the problem of film source. Piracy does not have the problem of licensing, so it is natural, convenient and fast. Chen Xinsheng also hinted that Aida electronics and the piracy industry with Dongshe as the source cannot have nothing to do with it. Zhang Ke just smiled, but would never admit it.

Chen Xinsheng stopped the picture there and saw that the definition of the still picture did not decrease at all. After discussing with Ding Lei, he felt that Aida should master the variable rate coding technology, and the playback of the picture was also extremely smooth. He couldn't help but sigh: "I'm trying to Ti concentrate my hands on making trouble in this direction, but I didn't fully grasp it to this extent..."

Ti's technical advantages in this area are definitely not comparable to that of adaneng. Chen Xinsheng has said that he has been pleasantly surprised today.

Zhang Ke said with a smile: "I believe Ti should focus on this direction and do it faster and better than us, but ti can't focus on this direction, so we take a great advantage."

Chen Xinsheng smiled and said, "I totally agree with you now. IDA doesn't need to take Kewang as its own competitor. If they want to play, let them play by themselves."

Zhang Ke smiled and asked, "how much are you sure about the joint venture to build a movement factory..."

"From my personal point of view, Ti should not give up such an excellent partner as IDA, especially since there is no direct competition between the two sides in various fields. However, in order to convince those big nosed guys in the headquarters, should Ding Gong write a more detailed technical review and pass it to the headquarters?"

Zhang Ke thought: maybe the Americans impressed Chen Xinsheng most is that they all have big noses.

"We will provide some information here." Zhang Ke asked everyone to go to Ding Huai's office, and Ding Huai took out the list of patented technologies.

Zhang Ke also understands that just owning some fairly patented technologies does not guarantee that Ti headquarters will agree to jointly build a movement factory. Europe and the United States have a habitual technology blockade thinking towards China, and Ti cannot easily agree to let the laser reading head be produced in China.

Zhang Ke considered that Aida electronics should make great efforts in laser reading technology, not only can it take a share in the era of DVD player, but also will not be afraid of losing patents in the future era of HD player. In order to achieve this goal, Aida should throw out bigger bait.

Chen Xinsheng and Ding Lei took over the list of patented technologies. It seems that they can infer some possible details of these technologies from a simple introductory phrase. Chen Xinsheng finally said: "I think there are some patented technologies that can be used in DVD decoding and control system. Even if IDA specializes in DVD player system control chips in the future, it will have good results..."

It is predicted that the market scale of DVD player in the future will be subdivided into DVD player system control chip, and there should be nearly 10 billion market. However, the ambition of ADA electronics should not be limited to sharing the market of DVD player system control chip.

Although Chen Xinsheng said that some patented technologies can be used on DVD decoding chips, due to the diversity of patented technologies, overseas giants can completely replace them with other patented technologies to achieve the same effect.

The formulation of industry standards is not a question of advanced technology to a large extent, but who controls the larger commercial market and who controls greater discourse power.

For example, variable rate coding technology cannot be incorporated into the industry standard of DVD player, and Aida electronic ningduo can only avoid the patent fee of this item; if it can be incorporated into the industry standard, it can not only collect the patent fee of this item from other enterprises, but also mutually license with other DVD player patent technologies to exempt part or even all of the patent fee.

The gap between the two is very different, but the current strength of Aida electronics is not qualified to make their patented technology accepted by the DVD player standard.

Zhang Ke has discussed these technologies with Ding Huai in detail before. Although his professional knowledge is still very scarce, he can at least distinguish which technologies can be used in the control system and which technologies can be used in the decoding system. It must be clear to Chen Xinsheng, a professional.

Probably TI company didn't expect that one of their products could scrape a huge profit of US $100 million a year in a region. The decoding board contributed 60% of the profits to ti China company. It was a wonderful time.

For TI company, nothing more wonderful than this wonderful time is to continue this wonderful time indefinitely. Unfortunately, this is just an extravagance.

Zhang Ke said: "I heard that Xinke found a Taiwanese technology company in Silicon Valley to do decoding chips. President Chen thinks how long they can do it..."

This is very important. Recently, this Taiwanese technology company has made some progress in the development of decoding chips. It has almost mastered the technology equivalent to the first generation decoding chips, which makes Ti and scober feel a sense of crisis.

"Your news in this area is not weak!" Chen Xinsheng smiled with emotion. He knew that if IDA could not share the monopoly of the decoding board, otherwise they would rush to do some things in front of Xinke electronics. The cooperation between Ti and Aida in this area is too deep. It can be said that Ti knows the root and the bottom. Zhang Ke naturally understands what ti is worried about. Chen Xinsheng reluctantly shook his head and said: "they are doing research from scratch. They should come up with products equivalent to the second generation decoding chips, and ensure the stable and reliable quality, which will not be less than a year."

"I think it's only a year. After all, Xinke can also provide strong technical support." Zhang Ke's judgment can be more accurate. He may calculate the time for the decoding board market to interrupt the monopoly situation according to the price reduction of DVD players. It's almost the end of 1997. "The good time is too short. It's a pity to think about it."

This sentence is not that Zhang Ke teases Chen Xinsheng. If the decoding board market continues to be monopolized, he can continue to share the huge monopoly profits from Ti.

"It's too short!" Chen Xinsheng sighed.

"Do you think it's possible to persuade scooter?" Zhang Ke suddenly asked Chen Xinsheng.

"If they can see the trend of the decoding board market, how can they not be persuaded?" Chen Xinsheng asked Zhang Ke.

"What should I do?"

"Your chip integration is good, but the technology will be cracked soon when such chips are put on the market. Although there are patent applications, it is not guaranteed that others will soon develop alternative technologies. Even if others directly use these technologies, the situation is not optimistic in terms of the protection of intellectual copyright in China, unless IDA decides to do the European and American market..."

Chen Xinsheng wanted to belittle the value of relevant patented technologies. Zhang Ke naturally couldn't let him be satisfied, saying: "It's impossible in the European and American markets, which I know very well; in China, without being restricted by the international monopoly convention, IDA can enjoy the exclusive patent right. Even if the technical confidentiality can only be maintained for half a year, the patent right can at least restrict the main competitors, which is enough for IDA..."

"What about promotion?" Chen Xinsheng asked, "is Ada electronics also promoted by one? Are you not afraid of other people's dirty diseases? Are you colluding with pirates?"

Without the use of the piracy industry, the problem of film source cannot be solved quickly, and naturally it is impossible to quickly promote super VCD.

Zhang Ke was embarrassed, but he had to be thick skinned and said, "to make money, they should be thick skinned naturally. They can't laugh at a hundred steps in fifty steps."

Everyone has actually gained practical benefits from the piracy industry. If piracy had not solved the problem of film source, the DVD player market would never have developed so rapidly, and Ti naturally could not make huge profits from the decoding board.

Let Zhang Ke say so, Chen Xinsheng blushed and said, "I think IDA's bearing should not be limited to China. There are some things that should be paid attention to."

European and American film companies and distributors especially hate piracy. If IDA electronics wants to enter the European and American market to share DVDs and future high-definition DVD player cakes, it still needs to draw a clear line from piracy.

It is absolutely impossible for IDA electronics to enjoy the benefits of super VCD and deny its unclean relationship with pirates.

Ding Huai was dizzy. Just now he said that he wanted to bring scooter in together. Zhang Ke and Chen Xinsheng were able to turn the topic so irrelevant. Chen Xinsheng is really powerful, knows technology and is an expert in negotiation. No wonder he can defend Ti in China.

Chen Xinsheng saw that Zhang Ke would not take the initiative to say his purpose, and he did not want to continue to go around, so he directly said: "IDA should have considered the transfer of relevant technologies to Ti and scober at the same time?"

"Well," Zhang Ke nodded and said, "Ti and scooter integrate relevant technologies into the decoding chip, which should be the third generation decoding chip. In this way, I wonder if the Taiwanese company in Silicon Valley has the confidence to continue to study? If they lose confidence from now on, it would be better. Ti and scooter can sit back and monopolize the decoding board market until VCD is completely eliminated from DVD."

Of course, when VCD and DVD coexist, VCD can only live at a low price. Ti and scober must gradually reduce monopoly profits in order to make as much profit as possible until the price difference between VCD and DVD is reduced to make VCD unable to survive.

This is just one of them.

Zhang Ke continued: "There are some technical gaps between super VCD and DVD, but the gap is not very big. It is a luxury to prevent the advent of DVD. However, the more quickly we promote super VCD, the more we can delay the total elimination of DVD. Even if VCD and DVD coexist until the emergence of the real third generation video technology, it is not impossible. I think the best way to quickly promote super VCD is Ida, Ti and scober have cooperated. "

Ti and scober completely monopolize the decoder board market. They jointly promote a DVD player technology, which is definitely a standard technology that the whole industry can't avoid.

In the past history, domestic DVD player manufacturers argued over the standard of super VCD until the middle of 1998. At that time, they had lost the best opportunity to promote super VCD.

If you want to push, you have to push at this time.

Chen Xinsheng said: "for the need of technical confidentiality, if IDA electronics wants to give up using these technologies in new products, IDA electronics can also accept them?"

"Acceptable. IDA can wait until Ti and scober develop the third generation decoding chip before launching the new machine." Zhang Ke said. "Some patented technologies in the control system are enough to keep IDA electronics in the lead for a period of time..."

When it comes to this step, the next step is the conditions for Aida to transfer these technologies. Of course, Chen Xinsheng is not authorized to negotiate with Aida in this regard. He needs to communicate with Ti headquarters first and determine whether to negotiate with Aida together with scupper or separately.

Chen Xinsheng didn't think that ADA would only cooperate with Ti.

Chen Xinsheng asked Zhang Ke, "did Ke Shao also make an appointment with Ai Mo of scupper to visit IDA electronics recently?"

"Aimer was bullied badly last year, so we can't continue to bully him this year," Zhang Ke said with a smile.

Last year, Ti just snatched half of the decoding board market share from scooter company. It's no exaggeration to say that "it was badly bullied". Chen Xinsheng smiled and thought that IDA could not only cooperate with Ti from the perspective of their own interests.

Chen Xinsheng said: "I hope I can meet such a surprise when I visit Aida electronics every year."

"There will be," Zhang Ke said with a smile and looked at his watch. "It's getting late and it won't delay you to go back to the hotel to rest. Should it be afternoon in the United States?"

Chen Xinsheng smiled helplessly and said he wanted to go back to the hotel to rest, but reminded that this time was the working time in the United States.

#

It was two o'clock in the morning when Chen Xinsheng was sent back to the hotel. Zhang Ke got off the bus in front of the community. He didn't plan to go out tomorrow morning and told Fu Jun that it was unnecessary to come on time.

The night in early winter was cold and chilly, and the crescent moon sent out a lavender halo. Zhang Ke remembered a text about seeing clouds and recognizing the weather. He looked up and thought for a while, but he didn't think of the lavender halo sent out by the crescent moon, indicating what kind of weather it would be tomorrow.

Although it was early in the morning, Zhang Ke didn't feel sleepy. When he turned on the TV, he felt that the living room was too empty and cold. The living room had a large space. It would take a long time to turn on the air conditioner before the temperature could rise. Zhang Ke ran upstairs and wrapped the duck down quilt around him.

In 1996, there were few late night programs and many boring ones. However, there were special shopping desks, and there were a large number of newspapers and periodicals to read. As last year, a large number of reports were about the king of CCTV.

"Why haven't you slept yet?" Wanqing pushed the door in and saw Zhang Ke sitting cross legged on the sofa reading the newspaper. Although the TV was on, it was silenced.

Wanqing was wearing a thick velvet sweatshirt for exercise in the morning, and the curtain of the living room was pulled up. Zhang Ke noticed that it was bright outside and sighed: "ah, it's so late!"

"What's so late?" said Wanqing with a smile. "It should be so early. It was very late yesterday?"

Zhang Ke opened the duck down quilt and let Wanqing's charming body hide in. He took the quilt and wrapped both of them tightly. These days, Zhitong is around Xu Xueping and Zhou Shuhui. Wanqing is also relaxed. They have a lot of opportunities to get tired of each other.

Wanqing took off her shoes and curled up her legs. Looking at the newspapers piled on the tea table, she stretched out her feet and pulled them out to have a look. Almost all of them turned over the relevant reports of Kewang electric appliance. She looked up just now with Zhang Ke's chin and asked him, "don't you mean you don't care about Kewang?"

"Oh, I promised Tang Jing her father yesterday to give Kewang the opportunity to contribute to the economic construction of Haizhou. Of course, I won't take the price reduction from killing each other, but I won't let them live too moist. I'm thinking about it."

"What did Chen Xinsheng get there?"

"Ti can reap about $100 million in huge profits from the decoding board this year. Seeing that such a good time is coming to an end, what choice do you think they will make?" Zhang Ke smiled. "But Chen Xinsheng has to communicate with Ti headquarters. Tomorrow, aimer of scober will come to Haizhou. I believe it will promote them to make a decision."

"Don't push super VCD at the dealer conference?"

"There is a need for technical confidentiality. I still want to scare others away at once. It's not fun," Zhang Ke hugged Wanqing's body in his arms. "However, if we don't sacrifice this big killer, we should prevent Kewang from robbing our channel resources through this dealer conference and use more brains in other places."

Aida launched a super VCD at the dealer conference. Don't say that dealers will cling to Aida's thick thighs. Before mastering relevant technologies, DVD player assembly manufacturers will never offend Aida. With a full generation of leading technical advantages and nearly half of the market share, even those who believe in market means will not expect to surpass Aida in the DVD player industry.

At that time, when the Xie family saw that the strong attack could not be carried out, they would adopt conservative tactics. Especially in China, there was still a market for using politics to influence the economy. The city had a unified opinion to encourage and support Kewang to contribute to the economic development of Haizhou City, and Aida had to "succumb" to the overall situation of the city to some extent.

As an entity in China, it is necessary to keep a low profile in front of political forces, but this low profile can not be used in exchange for other benefits. For example, the selection of the president of the city commercial bank and the determination of the authority of the loan review committee can make Zhou fuming and his group make some concessions.

In the quilt, the late sunny man put his hand on Zhang Ke's knee and said, "please use your brain more, but I think another advantage of cooperating with Ti and scober to develop the third generation decoding chip can limit the development of Xinke electronics, IDA's real competitor. Do you think so..."

"Xinke electronics is bent on opening the monopoly pattern of the decoding board market, and the third generation decoding chip has been developed. At least in the VCD era, this effort of Xinke electronics can not succeed, which should be regarded as a setback?"

Xinke electronics occupies the second largest share in the DVD player market. Not only in terms of market share, but also in terms of technical strength, brand advantages, marketing and R & D strategies, it constitutes direct competition with IDA. In addition to the DVD player market, Zhang Ke will step by step let Xiangxue sea air conditioners, washing boxes and other white electric products also form direct competition with Xinke electronics. Of course, Zhang Ke also has a sinister intention. Once the third-generation decoding chip is quickly developed for Ti and scober, it will have the most direct and almost devastating blow to the Taiwanese technology company in Silicon Valley. At present, that company has independently developed the first generation decoding chip technology. As long as it eats that company, IDA can quickly master the first to third generation decoding chip technology. Even if Ti and scober will prevent IDA from doing this, IDA does not make decoding chips, and the accumulation of relevant technologies is also an extremely valuable resource.

Zhang Ke was also afraid that his intentions were too insidious in the eyes of others. He thought that this layer of pride was still temporarily stuffy in his stomach and didn't bother others.

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