Chapter 438

Xie Jiannan, Xie Zhan, Chen Jing, Liu Minghui, Yu Ping and others rested in the VIP room specially arranged by Tan Xisong for them, but Zhao Siming disappeared. Xie Jiannan asked Xie Zhan where Zhao Siming had gone, and Xie Zhanzhan stood up: "I went to the meeting with manager Yu, but I didn't pay attention to where he was going, and he didn't tell me where he was going."

Zhao Jinrong stuffed his son into the company for training, hoping to become useful. The vice president of Kewang in charge of production and procurement is the official representative of Jincheng. Kewang electric appliance is on the territory of Haizhou after all. Everything depends on Zhao Jinrong, a local snake. Xie Jiannan naturally wants to help him take care of his son.

If Zhao Siming hadn't closed down the work study school for a while last year, he couldn't decide which university to continue to harm the world this year. Instead, he should be honest.

Xie Jiannan just wanted to call Zhao Siming and wanted him to experience the scene of the press conference together; Zhao Siming pushed the door in from the outside.

"Where have you been?"

"Oh, you said there might be a report in today's evening paper. I went to buy a newspaper. There was no newspaper kiosk nearby, so I went a little farther." Zhao Siming handed over a stack of newspapers. "It's not surprising that there was a report in Beijing Evening News. How did Qilu Evening News react so quickly? I found a tabloid kiosk, and only these two newspapers have reports for the time being."

Zhao Siming was surprised that the Qilu Evening News sold in Beijing would react so quickly. It was purely because he didn't have enough knowledge. Instead, he could think of buying a newspaper. It was a progress compared with his previous life. Xie Jiannan smiled and said: "I just want to see how the evening paper will write the noon interview?"

After reading it, Xie Jiannan regretted reading it before the press conference, which affected his mood too much. Qilu daily was better, but Beijing Daily was not so polite. It may be the reporter's professional habit to write the news materials as tortuous and moving as possible. Beijing Daily suddenly reported the job hopping event of Liu Minghui and others in half a page, and completely abandoned the competition between Aida and Kewang In the editor's note, it is pointed out that Kewang is suspected of stealing competitors' trade secrets at the critical moment.

The Beijing Daily is under the jurisdiction of the Publicity Department of the Beijing Municipal Party committee. Xie Jiannan and Liu Minghui ignore that local media also have their own interest demands when considering that CCTV has the largest media resources, and it is impossible to see the contradictions between local media, especially local provincial and municipal TV stations and CCTV.

Just as Aida electronics invested hundreds of thousands of advertising fees in the media affiliated to the Beijing daily in 1996, how can the Beijing daily not have its own position when reporting on the interest dispute between Aida and Kewang?

Xie Jiannan thought of the situation when all the representatives of the manufacturers stood up and applauded when Kewang competition put down the king's advertisement. At that time, he saw from the cracks that only Zhang Ke sat quietly on the side as usual with a faint smile on the corners of his mouth, which left him some psychological shadow. Unexpectedly, bad things came so quickly.

"Fortunately," Xie Jiannan thought for a moment, smiling and pretending to be relaxed, "dealers will not hesitate because of the vague concept of business ethics. There is no need to argue about this kind of problem. The more the argument is, the more tangled it is, and then they will fall into the boy's trap."

"Will a reporter make things difficult at the press conference?" Chen Jing asked worried.

"At the press conference organized by CCTV, will CCTV let others smash its own field?" Xie Jiannan didn't worry about the following press conference. He considered whether it was necessary to set up a media public relations department. He could use advertising as a sharp weapon to change the position of local media. At this time last year, IDA electronics specifically asked Jiang Wei to be responsible for this matter. At that time, IDA electronics didn't have to worry about who would deliberately trip up.

Zhang Ke knew that the next press conference was not good enough. No media's press conference openly challenged the authority of CCTV and deliberately made trouble for Xie Jiannan's group. This kind of poor press conference did not have the opportunity to engage Xie Jiannan and return the press card to Jian Zhikang.

It's good to say that an interview with IDA electronics is a very good achievement, but if you miss this press conference, you will be considered as Jian Zhikang's dereliction of duty. Although the press conference is not good, this is the purpose of his visit with his colleagues.

Zhang Ke, Xie Wanqing and Fu Jun left Su Jindong behind - the media that really want to tap the news element will not be less interested in Aida electronics than Kewang, and everything seems to have so many legends - and went to Sanlitun. After Chen Xinsheng learned about what happened today, he called him to have dinner. Xu Si and Ding Huai, accompanied by Ma Hailong, have been negotiating in ti China Things, go directly to the place to eat with Chen Xinsheng.

There are two cars in the North China office. One car is left for Su Jindong. Xu Si, Ding Huai and Ma Hai drive to TI company at noon. Zhang Ke, Wanqing and Fu Jun squeeze the subway. At this time, more than half of the probability of going to Sanlitun by car will be blocked on the road. The office address of ti China company is next to Sanlitun, so it's natural to say otherwise.

It's been windy all day. When I get out of CCTV, I feel that the temperature has dropped sharply. The current temperature in Haizhou is still 13 or 14 degrees. At this time, the rivers in Beijing begin to form thick ice. When I walk to the subway entrance, I feel stuffy. This is the case in Beijing in winter. If southerners don't get used to wearing shirts directly in thick coats in Beijing , it will be too cold and too hot outside.

When they arrived at the Japanese restaurant where they met the day before yesterday, Chen Xinsheng, Xu Si, Ding Huai and Ma Hailong were all inside. Zhang Ke went in with a blue print curtain, rubbed his hands and came over from the subway entrance. It was freezing badly. Although there were radiators in the room, he had not slowed down at the moment.

"I'm looking forward to ADA's brilliant performance in the past year," Chen Xinsheng smiled and stood up to invite Zhang Ke to take his seat. "Your move is really beautiful..."

"I thought Mr. Chen would look forward to it," Zhang Ke rubbed his hands, sat down next to Xu Si, and asked Chen Xinsheng, "which one of our moves is beautiful?"

"Handling the job hopping incident," Chen Xinsheng said with a smile, "I didn't raise cards once in the morning. What a sharp contrast! It seduced the curiosity of the media. I was talking to Zhang Yaping on the phone and couldn't help but want to go to the scene to see what the hell you were doing. I asked the people of the company to collect it. Twenty seven evening newspapers reported job hopping events, and their positions tended to sympathize with Aida. I think others The media reporting this matter will almost take this position... "

"It's a technical job to win sympathy and more people's sympathy," Zhang Ke said seriously.

Chen Xinsheng smiled and said: "this year, while the media remember Kewang, they will not forget Aida, but now Aida is not rare to increase this popularity."

"If you can add a little, it's a little," Zhang Ke took the menu passed to him. "Speaking, before Kewang's advertisement was officially broadcast on CCTV, the hype during this period had the greatest impact on the dealers, so IDA also needs some degree of hype. I prefer to sneak into the night with the wind than the wild bombing all over the world..."

"Ke Shao also deliberately revealed a flaw. Miss Jiang didn't accompany her."

Zhang Ke smiled. Jiang Daier is the image spokesman of Aida electronics. Aida wants to compete for the standard King. Why not bring Jiang Daier together for publicity: "Miss Jiang has her own business. There's no need to bother her for some meaningless facts. There are no flaws. Everyone has his own dead corner of thinking. In his dead corner of thinking, even if you expose a hundred flaws, he can't see them."

"Dead corner of thinking?"

"Excessive superstition about market means."

"350 million, not worth it!" Chen Xinsheng also made this conclusion.

Zhang Ke smiled. Of course, he would not directly admit that he intended to pit the king of science. Everyone knew it. He smiled and said: "Now when you go to the streets of Beijing and pick 100 people, about 80 people know IDA electronics. IDA electronics really doesn't need to spend so much money to improve its popularity by a few percentage points. It's necessary to maintain its current popularity. If the price of the king is lower, IDA Electronics will certainly consider selling. As Mr. Chen said, 350 million is not worth it for IDA, and it's not worth the market of IDA At present, the Ministry should pay special attention to the issue of reputation. IDA needs to cultivate consumer loyalty. IDA's goal is not to sell only DVD players. "

Chen Xinsheng thought about it for a while and said, "I have met many people. I don't realize this. But don't the Chinese pay attention to the unity of knowledge and practice? I have little knowledge and haven't met anyone else."

"Combination of theory and practice..." Zhang Ke said with a smile.

"I really look forward to Aida's continued brilliance..." Chen Xinsheng said, "there are some things I shouldn't ask now, but I can't help it today. I think Kewang will rob Aida's channel providers in the next step. How can Aida deal with it? Price war?" Chen Xinsheng knows the cost advantage of IDA and that the price war is undoubtedly the sharpest card in Zhang Ke's hand. Kewang and other second and third rate DVD player manufacturers can't withstand the blow of this card. At present, only Xinke can barely keep up.

In order to break the market pattern that the codeboard is monopolized by Ti and scopper, Xinke electronics found a Taiwanese enterprise in Silicon Valley to develop the decoding board technology. Xinke electronics itself has strong technical strength in circuit design and system control design. IDA wants to take the initiative to fight a price war. Chen Xinsheng estimates that only Xinke can barely hold on to the decoding board monopoly The day the game was broken.

"Price war, taking advantage of cost advantage, bringing down all competitors?" Zhang Ke shook with a smile, "IDA doesn't want to be a price butcher, but the price war doesn't have much aftertaste. Even if all competitors are brought down, occupy * * 10% of the market share, and haven't begun to enjoy monopoly profits, VCD will be eliminated. At this time, it's most important to make money silently. They have to fight a price war. IDA just keeps up step by step. There's no need to get stuck with money."

The monopoly of the decoding board is only two years at most, and there may only be one year left at the fastest. Zhang Ke doesn't say it. Chen Xinsheng must understand that Zhang Ke's biggest cost advantage can not be maintained for a long time. Taking the initiative to be the price butcher means that he can't live with money. Zhang Ke will never take Kewang as his main competitor.

"Is Ada ready for anything else?" Chen Xinsheng asked.

"Really have no patience?" Zhang que asked Chen Xinsheng.

"Ha ha..." Chen Xinsheng smiled. He still hoped Zhang Ke would reveal more details to him. Zhang Ke wanted to make a joint venture with Ti. He didn't have any more specific confidence, and he couldn't work with those big nosed guys in the headquarters.

"In another half a month, IDA will organize a dealer conference. I also think of a time to invite Mr. Chen, Mr. Zhang Yaping of Philips, Mr. aimer of scober and Sony..."

"There's still half a month left," Chen Xinsheng painfully patted his forehead. ADA took out his killer mace at the dealer conference to stop the loss of dealer resources. That's normal. "I'll die a lot of brain cells because of my wishful thinking."

Chen Xinsheng was looking forward to Aida's continued glory of the previous year. When he said this the day before yesterday, he was not quite sure about Aida's response at the CCTV advertising investment promotion conference. Instead, the abnormality in the morning of the advertising investment promotion conference hung up his curiosity, making him look forward to Aida's future glory.

It has been a year and a half since I contacted Zhang Ke. This year and a half is also the time for Aida electronics to gradually shine. Chen Xinsheng himself is looking forward to promoting the joint venture between TI company and Aida electronics to establish a movement factory.

"Mr. Chen can't wait. Why don't I ask you to go to Haizhou tomorrow?" Zhang Ke narrowed his eyes and said with a smile.

"Are you sure I can see something worth looking forward to?" Chen Xinsheng asked.

"Who knows how high your expectations are, Mr. Chen?" Zhang Ke smiled. "But Kewang's people will visit you. Don't you come forward to entertain?"

"With the manager of the component department in charge, I'll be lazy. Besides, when I go to Haizhou, I can also visit Kewang electric smoothly," Chen Xinsheng smiled. "I haven't heard of Kewang electric before. Will it be like IDA I saw at the first sight?"

Ti and scooter have entered into an agreement to split the decoding board market equally. The basis for the split is the market share statistics made by electronic industry magazine on major DVD player brands every month. Kewang is rising. If they all choose scooter's decoding board, scooter needs to exercise restraint in front of other DVD player manufacturers. At present, the most important thing for Ti and scober is not to compete with each other, and they should try their best to suppress and prevent third parties from crowding into the decoder board market.

In order to persuade Ti to restart the research of decoding chip, Zhang Ke tried every means to contact Mr. Ann giber, chairman of Ti. Chen Xinsheng was entrusted by ANN giber to visit IDA electronics. At that time, IDA only bought the sound electronics factory, which used to produce fake and inferior radios.

Zhang Ke said with a smile: "to tell the truth, Kewang was better than Aida at that time, and probably had to be better. He circled a large area of land, but built assembly factories."

Chen Xinsheng smiled without comment.

Although there are discordant voices, Kewang Electronics will be the focus of the national media from tonight.

I don't know if all the staff of Haizhou office in Beijing have sent out to give Xie Jiannan a strong momentum. At this time last year, Luo Jing, director of the office in Beijing, was very moving. As far as Zhang Ke knows, representatives of Philips, Sony and scober all visited Xie Jiannan. Although Chen Xinsheng didn't come forward, he still asked the manager of the Yuan Department of ti China company to visit Xie Jiannan.

Personal friendship belongs to personal friendship and business belongs to business. Although Chen Xinsheng is not optimistic about Kewang's future, it can not be denied that Kewang Electric will be one of the most popular electronic enterprises in the next year, that is, they must compete for major customers. Kewang should also be able to enjoy the same discounts as Xinke and Bubugao on these two key components.

As for the agreement price between Ti and Ida, it is still the top secret of the two companies. Even if the agreement price is abolished, the two companies will not decrypt it in ten or eight years. The agreement price can also be said to be a discriminatory price, which will openly expose the face of monopoly. Once it is disclosed, it will cause strong protests from other companies.

Zhang Ke asked Su Jindong and Zhao Haizhou to stay here for another two days. Ma Hailong stayed to fight and see the reaction of the media before making a decision. He and others returned to Haizhou by plane at 9 o'clock the next morning and invited Chen Xinsheng to accompany him.

The last time Chen Xinsheng came to Haizhou was when Taite Optoelectronics Research Institute moved into the new research building from the temporary office address borrowed from Aida electronic components branch. It was before the Spring Festival in 1996. At that time, the electronic industrial park in the southeast of Yilong town only took shape. In the past nine months, today's electronic industrial park has been completed with a scale of 4000 mu, In addition to the decoding board and movement, the electronic industrial park has covered the parts manufacturers required for the production of DVD players. Kewang electronics has also built their assembly workshop in the electronic industrial park. Zhang Ke naturally can not stop this. In addition to Kewang, there are two large-scale assembly enterprises stationed in the park, and there are some DVD player assembly plants in Haizhou, It is purely OEM and counterfeiting other DVD player brands, mainly counterfeiting Aida, so it will not enter the park; In addition to these, there is Shao Zhigang's multimedia factory specializing in the production of optical discs.

"Almost a complete DVD player industry has been formed!" Chen Xinsheng sighed.

"Without a movement, we can't produce a decoding board, which is far from complete." Zhang Ke said with a smile.

The tallest building in the electronic industrial park is the six storey staff apartment built by IDA electronics in the west of the industrial park and adjacent to the electronic industrial park. Standing on the top roof of the staff apartment, you can have a panoramic view of the whole electronic industrial park.

In addition to the built factory area, the electronics industry has cleared another 4500 mu of land to the East. It can be predicted that in the near future, the output of Haizhou brand DVD players will account for 50% or even more than 60% of the domestic market share, and that land will soon be filled.

There are thousands of mu of net land in the south of Aida electronics factory, which is the reserved development land of Aida electronics. Aida electronics has bought 200 mu of construction plant from the reserved land given to them in the south of the city.

Standing on the top roof of the staff apartment, Chen Xinsheng saw that the office building and plant had almost been completed and asked Zhang Ke, "what is IDA electronics going to do there?"

"After completion, the component branch will move in."

At present, Aida electronic components branch is located in the plant area on Chengshan road. The plant area is compact and unique. After expansion, the scale is less than 80 mu. However, there is more than enough circuit boards for the production of Aida electronics. Of course, it is not necessary to build a new plant area more than twice the scale here. Besides, the components branch moves into the new plant area, At present, the technology company is still there, with tall and broad plants, which can not be used for R & D; Chen Xinsheng smiled and asked, "has the movement factory been calculated?"

"Oh, IDA has other plans. If the project of the movement is not properly discussed, we will consider the project of a handheld learning machine," in fact, if the project of the movement can be discussed, IDA will also take the handheld learning machine years ago, which can be extended to many products such as handheld computers, "As far as the movement is concerned, Sony and Philips have three disc and double-sided reading movement. The structure of these movement is relatively complex and there are still some difficulties. However, for single-sided reading and single disc movement, only ti is determined to cooperate with us. I think these plants can be used immediately."

"Can IDA keep up with the technological conditions of the laser reading head?"

Sometimes, it is not difficult to master the theory and technology of some products, but the process conditions of domestic factories are poor, the quality of products produced is unstable, and there is no strength to compete with overseas manufacturing giants.

Zhang Ke said: "in this regard, component factories have been improving. Of course, there is still a gap and we need Ti someone to guide us."

"Ke Shao is really sure to impress me." Chen Xinsheng smiled.

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