Chapter 427

Among the 24 senior sales executives, Liu Minghui approached half of them without saying hello in advance. Zhang Ke promised to let them go immediately. Yang Yun had a headache. Wouldn't the marketing department be in chaos for months? In particular, the sales supervisor in South China has gone all the way, and the sales supervisor in Central China has gone half way. East China has also pulled away a deputy manager from Liu Minghui. The sales work in 13 provinces and cities is paralyzed immediately. How to dispatch the lack of manpower, and it is not possible to find suitable manpower immediately

Yang Yun asked, "is the lack of manpower filled in by drawing people from the headquarters?"

"Peter Drucker said: some sales work is always important, but the purpose of marketing is to make sales work redundant," Zhang Ke said with his fingers on his forehead, "I've been thinking about setting up a sales division under the marketing department. The sales work can be compressed again. How to deal with it? You discuss with President Su and they will do it. You start to do it without too much pressure. Even if there is some confusion at the beginning, it's normal." Zhang Ke, no matter what Yang Yun has to say, rubbed his hands and said, "Well, first find a place to eat and hurry back. I ate terrible fast food in Jianye at noon. I barely stuffed some. I'm already hungry now. I'll discuss other problems after filling my stomach."

Of course, Yang Yun is under pressure. Apart from others, the dealers can't leave for the moment, but the sales directors in South China have jumped away. The logistics and business promotion work in those areas must be a mess, and they can't complain about all these things. The marketing department has jumped away so many senior sales directors at once. Zhang Ke is ashamed that he hasn't been held accountable.

Yang Yun is really not in the mood to eat. Since Zhang Ke promised to let people go at any time, he must first sort out the current confusion, give priority to those sales assistants and business assistants with insufficient experience, and then make sufficient preparations to fight the fire everywhere, so as not to paralyze the market in South China at once.

Of course, he had more worries. Zhang Ke had to make up his mind about these things. He had to reluctantly follow everyone to get on the bus for dinner. When he got on the bus, he didn't forget to inform his assistant to let those who submitted their resignation get out first, take other employees of the marketing department to the company canteen for a small stove, and wait for him to come back for a meeting in the evening.

It is not creative to choose the eating place in Xiaojiang fish restaurant. It seems that Yilong town is saying that Liu Minghui and his team have changed jobs to Kewang.

Zhang Ke believes that the news came from Xie Zhan, Xie Jiannan or Zhao Jinrong. It is probably Chen Jiashan and Chen Jing's father and daughter who told them about their performance at Sun Shangyi's house yesterday. They spread the news so that Liu Minghui can't look back.

"Liu Minghui changed his job to Kewang, the standard King of CCTV on November 8. Do we have to fight? What should we fight?" Yang Yun couldn't wait to ask as soon as he entered the box.

Zhang Ke said: "this time, you stay at home to deal with the marketing department. President Su and I will go to Beijing to adapt..."

"The dealer system has always been under control by the headquarters. It's certain that even if Liu Minghui pulls people away, there are no problems in the channels in South and central China for a while. I'm worried that after Kewang wins the standard King, those dealers will choose Kewang's products. At that time, there may be problems in our channels. In addition, we have to refund the dealer's deposit ... "Yang Yun pointed out with concern the most serious consequences that Liu Minghui might cause after collective job hopping.

After winning the title of CCTV last year, Aida electronics implemented a deposit system in the dealer system with the strength of the brand. It collected nearly 300 million deposits from all kinds of dealers before and after. Once Kewang won the title of next year, it is uncertain that some dealers will abandon Aida and choose Kewang. The channel has been damaged and it is a headache to return the deposit. It will occupy Aida electronics Liquidity.

Zhang Ke patted his forehead, smiled coldly and said, "the guys of Kewang probably think so! They are playing a good abacus and want to step on the road to success with IDA's bloody body..."

There are already two tables of banquets in the lily Hall of Wenshan hotel. There is a balcony connected with the hall. Looking from the balcony to the north, it is the only lake in Haizhou City, Xiaojin lake. Xie Jiannan touched the railing and said to Chen Jing: "There is also a lake in Haizhou that is ten times larger than the lake in front of us. It is called Jinhu. It was filled in the 1960s. At that time, it was still in the suburbs. People were engaged in filling the lake for farmland. It is said that once the lake was filled, wulixi, which flows through the urban area, often flooded the whole city in summer because it can't discharge the flood in time. It's really difficult for people of that generation to reason..."

Chen Jing doesn't really want to hear Xie Jiannan's emotion. She thinks whether Zhang Kezhi's name of Jinhu company comes from this. After seeing Xie Jiannan, does he think so?

"Oh, have you seen Kewang's marketing plan?"

"Yes," Chen Jing asked suspiciously, "did ADA operate like this at the beginning? Can we copy it successfully?"

"Yes," said Xie Jiannan confidently, "As long as you study the AIDA model thoroughly, you can certainly copy it successfully. I have made a serious budget and entrusted a professional organization to make a market forecast. There is no problem in doubling the DVD player market next year on the basis of five million this year. The domestic market should eventually stabilize at about 20 million. This is only the domestic market. Europe and the United States are another market saturated with video recorders He said that the market in Southeast Asia alone can be doubled. IDA has not had time to start the market in Southeast Asia... "

Southeast Asia has a population of 500 million, and the population of South Asia is second only to that of China. The market of these two regions alone is larger than that of 1.2 billion people in China. Who could have thought that the tsunami of the Southeast Asian financial storm would be rampant, and the economy of Southeast Asia did not begin to recover until 1999?

"Yes, although I hate that guy very much, I have to admit that he is very talented in this regard." Xie Jiannan's deepest impression of Zhang Ke is that the moment Zhang Ke picked up the brick and smashed the front window of his car that morning, he and Ye Hong played all night in Huishan until he had nothing to do in the early morning before driving over to visit his cousin Xie Wanqing, I didn't expect such a thing to happen... Although Xie Jiannan's means are not authentic, they can't be regarded as narrow-minded, "Although the cost of competing for the CCTV Biao King advertisement is huge, it can be paid in installments. The moment of competing for the CCTV Biao king, it means becoming the most powerful brand in the next year and a huge market share. I think the director of the advertising information department of CCTV can really be called a real marketing elite. That woman gives full play to the value of CCTV Biao king without reservation , you see, the newspapers have been reporting on Aida electronics these days. It's not free publicity for Aida electronics. What's more, CCTV is using the media resources it controls to hype the concept of next year's CCTV Standard King. Who can imagine that an enterprise with only the halo of CCTV Standard King can achieve sales of $4 billion in a year? The first day of the advertising year should be November 8 One day's calculation, marketers and advertisers should regard this day as the most important day of the year. As long as there is the halo of CCTV Standard King, it will attract countless dealers to compete for agency rights. Only the huge margin collected from dealers is enough to make up for the lack of working capital. With enough working capital, they can support enough production capacity... "

Xie Jiannan knows that this is a process of eliminating one thing and increasing another. As long as Kewang wins the title of CCTV, he can not only seize channel resources from Aida, but also seize capital resources.

Xie Jiannan knows from Liu Minghui that although IDA electronics has made a lot of money in the past year, Xinguang paper, Xie Wanqing's private school, Yuexiu (Hong Kong)'s shareholding in Jiaxin industry and the purchase of corporate bonds all consume a lot of money. As a result, the liquidity of IDA electronics still largely depends on the 300 million deposit collected from various dealers.

Xie Jiannan always wondered why Zhang Ke invested so much in Xinguang paper industry, especially in the sufenglin project with a very long return period. Was it an investment forced by Xu Xueping? He also promised to increase the investment in the sufenglin project to 600 million next year. Xie Jiannan smiled coldly and thought to himself: see what you will take to increase the investment next year It is foolish enough to use such blind investment as a political chip. Is a vice mayor worth investing 600 million?

Xie Jiannan is really hard to understand.

Liu Minghui revealed the inside story. He has found that Xinguang paper (including the acquisition of contracted paper mill assets under Xinguang paper) alone has consumed 300 million of Aida's funds, Yuexiu (Hong Kong) has consumed nearly 200 million, and Aida electronics has invested nearly 200 million this year (the technology company established after the spin off of Aida electronics and the original R & D center is mainly invested in technology companies) , Xie Wanqing bought land to build a school before Xiangshan. Even if Aida electronics has made a profit of 800 million this year, it has spent seven and eight, and there is only 100 million left on hand at most. Of their 600 million working capital, except 200 million comes from bank loans, the other 300 million comes from the margin provided by dealers.

It's a crazy capital chain. Xie Jiannan couldn't help shaking his head: I don't know how Zhang Ke can maintain this crazy capital chain if IDA electronics loses the halo of CCTV Standard King!

Chen Jing thought of a question. She asked Xie Jiannan sideways and said, "if IDA electronics wants to save the standard King this year, what shall we do?"

This is very possible. According to the current analysis, it is difficult for Aida electronics to lose the aura of Biao Wang. I believe Zhang Ke can understand that it is not terrible for them to lose Biao Wang. The terrible thing is that Biao Wang falls on Kewang. As long as Kewang wins Biao Wang, it is at least certain that the channels of the original 13 provinces and cities of Aida electronics mastered by these people who came to Kewang with Liu Minghui Merchants will vote under the king of science.

"Yes, they will fight for their lives," Xie Jiannan smiled, "Even if Kewang doesn't make a sudden rise, don't they have a budget of 280 million? It's a full increase of 200 million over last year. This year is an open bid, and there is no bidding site. Who is plotting against who. I've been thinking about this problem these days and come up with a figure. If the quotation of Aida electronics exceeds this figure, we can only give up, but even if we fight with Aida electronics, it's enough So that various media can report Kewang first... As for the extent to which they can report first, some work needs to be done... "

Of course, Xie Jiannan most hopes that Liu Minghui's collective job hopping will plunge Aida electronics into a mess. He doesn't want to think about the three-day advertising and Investment Promotion Conference and give up the competition for CCTV Standard King. The marginal income can't be accurately estimated in two or three days; of course, Aida Electronics needs to protect the title of standard King. Xie Jiannan doesn't mind benefiting himself at the expense of others and raising the marketing cost of Aida electronics And let Kewang attract the attention of the media.

Chen Jing nodded. She still fully trusted Xie Jiannan's ability.

"Don't hide here and love each other," Xie Zhan put his head out. "Liu Minghui and they have just left the company. They can arrive in about 20 minutes. Just now he has been talking to the fart in the office. Things are almost settled. I don't know what you're worried about. Can Liu Minghui have a way back at this time?"

"South China and East China are the two most important markets. The boy came back specially from Hong Kong. Who knows if he will save a lot of money in the South China market?" Xie Jiannan smiled. "Liu Minghui is nothing more than trading with himself and with us. Can't he use us as a bargaining chip to raise the price?"

Xie Zhan smiled and said, "he won't be afraid to settle accounts after autumn. How tolerant can a fart sized child be? I've been in contact with Liu Minghui several times. He's very smart. He's definitely a piece of material. He won't do stupid things. I haven't worried."

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