Chapter 420

Kong Changhe was a soldier. In 1984, he transferred from the army to the local area. He successively served as the manager of Weifang food company and the manager of catering service company. He turned losses into profits twice. In 1993, he was transferred to Qinchi distillery as the deputy director in charge of marketing. Until 1998, Zhang Ke was very clear about his experience of leaving Qinchi distillery.

Qinchi liquor has won the title of CCTV twice. Its miraculous rise and the fall of some meteors are almost the most eye-catching enterprise in the domestic marketing specialty in the late 1990s. Countless case analysis reports almost analyze the sexual orientation of several managers of Qinchi distillery.

Last year, at the media center of CCTV, Zhang Ke only met Wang Zhuosheng, the director of Qinchi distillery, Kong Changhe, the deputy director in charge of marketing, and others from a distance. However, Zhang Ke's understanding of Kong Changhe is quite comprehensive.

There is no simple copy of history. Aida Electronics was born and won the CCTV Standard King that should have belonged to Shandong Weifang Qinchi distillery in 1996.

This is a good thing for Qinchi distillery.

Kong Changhe went to Qinchi distillery in 1993, quickly reversed the long-term loss situation of Qinchi distillery, and brought Qinchi distillery to the fast lane of development. However, the production capacity of Qinchi distillery is only 3000 tons, which simply can not bear the brand expansion speed brought by CCTV's benchmarking effect. In the history, Qinchi distillery's brand has expanded rapidly, and its enterprise management, production Sales and other links have inevitably collapsed.

Baijiu Baijiu Baijiu, Liu Minghui has a good saying: "in the domestic business circle, there is a special soil that is adorable for miraculous sprouting." no matter in another history, the liquor enterprises in the government of the Dong Gong and Qin Chi have won the CCTV signs for three times in a row, thus promoting the whole liquor industry to enter the era of big marketing and selling, and specifically to the liquor market, also known as the era of "advertising wine". Qin Chi and the wine of the Confucius government were falling down one after another, forcing the domestic business elite to seriously reflect on the lessons and absorb Baijiu liquor.

Too many enterprises are falling. Zhang Ke may think that this will urge Chinese people to think and learn more lessons, but he never wants lessons to happen to Yunchi wine industry, so he wants to help Yunchi wine industry go in the right direction all of a sudden. Of course, marketing is only a small aspect of an enterprise. On the control of other links, both his father and Qin Shuanghua have enough experience. Needless to say, Zhang Ke even appreciates the Conservative shadow of Qin Shuanghua's character, which at least won't make Yunchi wine industry make a special rapid progress in marketing, so that other links collapse uncontrollably.

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