Chapter 195

The advertising brand opposite the city's Baiyi store says that the city's most valuable outdoor advertising, Zhang Ke spent 1.2 million, that is, he can see the logo of Aida electronics when he looks up through the flow of people at the most prosperous street in the city.

The flow of people near the city's Baiyi store attracted the suddenly shining snow-white spotlight beam in the night sky and looked at the spotlight focus. Jiang Daier, who stands as beautiful as spring on the right side of the billboard, stares at her. In front of her line of sight, the scaled up three-dimensional model of the DVD player protrudes impressively, occupying about one-third of the layout of the billboard in the upper left corner, giving people a strong sense of visual impact.

From the landing window on the eighth floor, this billboard with the combination of print advertising posters and three-dimensional models is particularly dazzling. The media reporters attending the meeting all raised the long and short lenses in their hands. It is this billboard that makes people make up a lot of topics.

Zhang Yaping, general manager of Philips components department, really felt the extraordinary of IDA electronics from this moment. This is only the first step in the national market promotion of IDA electronics. No domestic electrical appliance manufacturer has such a big hand.

"Dear media friends..." after two minutes of silence, Zhang Ke's magnetic voice came out of the speaker again, which made people realize that he was still at the press conference, "Since the first DVD player was launched in China in 1993, the DVD player market has continued to grow rapidly. IDA electronics is lucky to establish a partnership with Shengxin trade on the basis of high trust, and will jointly launch IDA electronics's DVD player products to the market in East China..." Zhang Ke spoke eloquently for nearly five minutes before stepping down amid thunderous applause.

A small display stand was set up in the northeast corner of the venue, showing three different color prototypes of sd-920, silver gray, pearl white and paint black, the first DVD player launched by IDA electronics. Next to the booth was the screening area. Jiang Daier stood there accompanied by Ling Xiaoyan and Xu Wei. After the strong impact of outdoor advertising, media reporters seemed to be more interested in the image spokesman of IDA electronics The lights flickered constantly, and Jiang dai'er had not yet boarded the broad star path, so she had to accept the test of the flash.

After the short press conference, there was a reception held by IDA electronics. There was a door between the press conference and the reception site. Ye Xiaotong announced that the reception began, and the door was quietly opened, diverting the participants to the more open reception site next door.

Ye Jianbin only wears a plaid shirt and stands next to Zhang Ke. It seems that Zhang Ke is wearing too seriously today.

"I wish Aida Electronics will rise tomorrow." Ye Jianbin smiled. Zhang Ke's speech on the stage was sophisticated and calm. It can't be achieved by ordinary people exercising more than a few times. Maybe he is the kind of person who can calmly deal with the attention of the public.

Zhang Ke smiled and untied his slightly stuffy suit. While nodding to the invited guests and media reporters who came to congratulate him, he said to Ye Jianbin: "I'll boast with you again when I'm free. Zhang Yaping of Philips is still there. You want to go together?"

Zhang Yaping is an important Minister of Philips components department. He came to the press conference at the invitation of Sheng Xin, but Sheng Xin has little connection with the upstream suppliers of the electronic industry. He is not the general manager of Philips mobile phone department in China. Ye Jianbin smiled and other important people wanted to say hello and let Zhang Ke go first.

"IDA electronics is extraordinary. It's rare to see domestic manufacturers have such a big pen..." Zhang Yaping smiled gently. He was always accompanied by Su Jindong.

"Whether IDA electronics can be extraordinary depends on the support of Mr. Zhang!" Zhang Ke's remark is not a compliment. I'm afraid Zhang Yaping hasn't realized how important Philips's movement production base in China is.

Once the decoding board is developed, the production process is quite simple. As long as there is much demand in the market, c-cube can launch a large number of decoding boards, and there is no restriction of capacity bottleneck; however, the production process of the movement is much more complex, and there is a restriction of capacity bottleneck.

As far as Zhang Ke knows, eight months later, that is, within four months after the Spring Festival in 1996, the sales volume of the DVD player market, which should have continued to explode, did not increase significantly. The main reason is that Philips reached the production capacity bottleneck in its domestic production base, and the supply of movement was not enough. At that time, some enterprises made a lot of money by speculating on Philips movement.

The production and sales volume of VCD movement in Philips movement base in June has reached 60000 sets. Aida electronics has only purchased more than 1000 sets of machine chips. It is really not a big customer. If today's press conference had not impressed Zhang Yaping, it would not take long for Aida electronics to erase its impression on the busy office.

Zhang Yaping said with a smile: "Philips has been trying to find potential manufacturers in China. Today's trip has let me see hope from IDA electronics."

As an upstream component supplier, Philips hopes to support potential downstream manufacturers. If Philips knows that IDA electronics is developing a movement for, it will change another attitude.

Zhang Ke knew that Zhang Yaping's words were not hypocritical and polite. He smiled and said: "IDA electronics has a long way to go. Today it's just the first step. Next, it's going to go to Shanghai, Guangzhou and Beijing to play the market until the banner of victory is inserted all over the country..."

Zhang Yaping just listened to Su Jindong's introduction of Yu Aida electronics's analysis and judgment on the market. From the first step of Aida electronics today, he knows that Zhang Ke is a genius in the market. Not only today's press conference, he learned from Su Jindong's introduction that the advertisement of Aida Electronics will be broadcast at the beginning of the 8:00 TV series on CCTV tonight. This 15 second advertisement clip is now It is being put on the snow-white wall through the projector, and a strong advertising offensive is about to begin

Ida electronics's boldness in the market has to surprise Zhang Yaping. Even if the advertising of SamSung group in South Korea on its DVD player industry is not so strong.

So far, few manufacturers have directly adopted the second-generation decoding chip. After all, the investment in system control development in the early stage is relatively large and the time required is relatively long. According to Zhang Yaping, only Xinke and Bubugao have the strength to directly adopt the second-generation decoding chip technology, but their actions are slower than Aida electronics.

As early as the beginning of this year, IDA electronics directly developed DVD player products on the second generation decoding chip launched by c-cube company. It took only half a year to launch mature products, which surprised Zhang Yaping. The movement produced by Philips movement base is more considered to be matched with the second generation decoding board of c-cube. For the first generation decoding board, Philips's movement is so powerful that it is wasted. This makes many manufacturers such as Samsung produce DVD players and do not purchase movement from Philips. They choose cheaper products with unstable quality.

Although Zhang Yaping is not familiar with Aida electronics, he feels the idea that Aida electronics is ahead of others everywhere from his first contact. He believes that Aida electronics has a great possibility of success. He also expects that Aida electronics can succeed, which will promote the application of the second generation decoding board in the DVD player. The movement designed and produced by Philips for the second generation decoding board will also dominate the whole movement market, Of course, Zhang Yaping hoped that this moment would come as soon as possible. Looking at Zhang Ke, he smiled and said, "IDA electronics is confident to be the first brand of DVD player in China?"

Zhang Ke smiled: "we will purchase 100000 sets of movement from Philips before the end of the year. By next year, I will need 100000 sets of movement every month..."

Zhang Ke's words really surprised Zhang Yaping. At present, South Korea's Samsung can produce 20000 machines a month. Aida electronics wants to surpass Samsung in one fell swoop. Philips does not expand its current production capacity. If it turns on full power next year, it can only supply less than 2 million sets of movement. Aida electronics needs more than half of its share. If it hadn't seen the spirit of Aida electronics today, Zhang Yaping was afraid that Zhang Ke's words would be a joke.

Zhang Yaping is also a self-restraint person. He said with a faint smile: "this year, there are 100000 sets of movement. Aida electronics has the ability to digest it. I will naturally provide you with the production and marketing plan for next year. It's still early to discuss..."

Su Jindong doesn't know Zhang Ke's plan, let alone the sudden shortage of movement supply after the Spring Festival next year. At present, the production capacity of Aida electronics is only 2000 units per month. In addition to expanding in front of the plant, recruiting a large number of skilled workers and implementing shift system and intermittent production, it is good if the production capacity can exceed 10000 units per month. The new production base does not know when it will be able to start. Zhang Ke needs 100000 sets of movement, which really startled Su Jindong. But compared with this, Zhang Ke's requirement of 100000 sets of movement every month next year makes him stunned. He didn't expect Zhang Ke to be so optimistic about the DVD player market!

Zhang Ke smiled. Today is just a product launch. This wave of advertising offensive has just begun. Before, only a few shopping malls reluctantly put ADA VCD on the counter for sale in the face of Shengxin trade. The sales situation is naturally bleak. If the managers of the household appliance Department of these shopping malls heard this conversation just now, they would probably laugh. Unfortunately, the market is wonderful, Those who have not experienced it will never realize it!

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