Chapter 47

Jiang Wei really has a lot of ability to love. The next day, she solved the advertising layout problem of Haizhou daily.

As for the form of advertising, Zhang Ke had long considered it. He found Dingming graphic agency, which made business cards for Xu Si for free a few days ago, and made an advertising format. He also printed business cards for Liu Minghui, Zhou Yiping, Yang Yun and Jiang Wei. All of them were labeled as sales engineers. In 1994, it was still a fashionable title.

On September 10, a huge picture advertisement was published on the third page of Haizhou daily. A Motorola "big brother" was hung on the slightly cloudy blue sea background, and a column of red characters came out on the side: "big brother, will be eliminated by the times!" the contact address and telephone number of Haizhou Office of Haiyu Trading Co., Ltd. only occupied a small part in the lower left corner of the whole picture. There is no other information.

Suspense advertising will become sparse and common in more than ten years, but Zhang Ke believes that in 1994, this is still a very new form of advertising, making full use of people's curiosity, setting suspense and attracting public attention.

In 1994, in the most fashionable scenery of the city, on motorcycles, beside cars, at banquets, karaoke song and dance halls, we saw "big money", "big money" and "quasi big money" holding brick sized mobile phones, sometimes whispering and sometimes shouting. They look like something. When you get close to them, you are often startled: "Hello, Mr. Liu, I have 100 treasures and 60 Mercedes Benzes..." it seems that he handled all the high-end cars in the street. If you listen to him, you are a fool.

But this also shows that in the early 1990s, "big brother" symbolized wealth and status and meant success. Haizhou daily published "big brother" in half a page on Wednesday The news that it was about to be eliminated suddenly attracted the attention of readers, and became a topic after dinner that day. On that day, my mother cooked a good dish and asked Zhang Ke to go home. I also heard my mother laugh at his father about the advertisement: "I put this toy on the table for dinner. It's going to be eliminated soon. It's not a shame."

Zhang Zhixing borrowed this Motorola "big brother" from Uncle Zhang Ke in name. He had no concept of digital communication and said with a smile: "How is it possible that this toy will cost more than 20000 when it is added with numbers? How can it be eliminated? Today, someone in the city called Haizhou daily to ask about it, saying that it was just an advertisement of a company. It can't be true. You said that the mobile phone was eliminated. Who will eliminate it?"

Liang Gezhen took the Haizhou daily that day, pointed to the following address and asked Zhang Ke: "is Haiyu company Zhitong's mother's company?"

"It seems so." Zhang Ke said vaguely.

"Then ask when you call at night. What's the matter?"

"How old are you, still so curious?" Zhang Ke glanced at his mother and ignored her.

The next day, Thursday, September 11, the third edition of Haizhou daily published a huge picture advertisement with the same background. Except for the blue sea background, there was no big brother, only one line of red characters: "who will eliminate the big brother and become the new darling of times communication?" the address and telephone number of Haizhou Office of Haiyu company were left in the lower right corner.

While retaining the suspense, the answer is destined to be revealed soon, which can further improve the public's attention rate.

Because ye Xiaotong, the business representative of Shengxin company, will come to Haizhou tomorrow afternoon, otherwise it will be better to create a suspense atmosphere in two or three days.

Jiang Wei once again asked the municipal radio station to temporarily insert a hotline program in the afternoon to solicit the answer to the suspense advertisement from the public through her husband working in the Municipal Publicity Department. It only needs a small amount of gift sponsorship, but it can ensure that the suspense effect will continue to be rendered in the shortest time.

Although Jiang Jing and Yang Yun already know the answer to be launched tomorrow, they are still very excited. This is because the advertisement itself and the advertisement have had such a great impact in a very short time, which makes them excited. Except for the technical work before Monday's day, and Jiang Wei's administrative work, Yang Minghui and Yang Yun are no strangers to advertising production, but they have never been in contact with and suspended Read advertising is a similar form of advertising.

They previously doubted whether the three-day advertising time could establish the concept of digital mobile phone in the hearts of citizens. Although there is no answer, it seems not difficult from the current public attention.

Zhang Ke felt that he had made a little mistake. He published the phone number of the office and called the curious citizens from morning to night. However, the person or unit that is really likely to become a terminal seller is very likely to be unable to contact the office because the phone line is busy.

In addition, the new Haitong building where the office is located is an office building recently built in Haizhou. Dozens of companies crowded into this office building. Many went to the office to ask for answers directly when they found the address. Fortunately, Xu Si saw that the advertising effect was so good on the first day, he realized that this situation would happen. He urgently hired six student odd jobs from Haizhou Normal University to assist Yang Yun and Jiang They cope with curious people.

The answer will not be revealed in advance.

In the rental house, Zhang Ke and Xu Si summarized the news of telephone consultation and door-to-door consultation on that day. A considerable proportion of them were pager business and sales units and individuals, which was also in line with the later research conclusion on the development of digital mobile phone market.

Before 1998, mobile phones were still expensive luxury goods. Pagers, as a kind of mobile communication equipment, were the main alternative products of mobile phones. The units and individuals operating and selling pagers were naturally the most sensitive to the business opportunities contained in digital communication.

Zhang Ke said to Xu Si, "these are the partners I can find at present. You should identify them as our key targets. Tomorrow afternoon, I will take time to go to the office..."

Xu Si was still worried: "it would make people mistakenly think that we are Ericsson's agents. Would it be bad?"

Zhang Ke smiled and ignored, saying: "there is no clear information about us as Ericsson agents, so we are not fraud..."

Xu Si complained, "where can you say such irresponsible words."

On the third day, Friday, September 12, Haizhou daily did not continue to arouse the public's appetite. On the third page, the position of "big brother" was replaced by Ericsson gh388 digital mobile phone, and a column of large characters came out on the side: "Ericsson digital mobile phone will become the new darling of the times communication!" next, a brief list of the technical information of digital communication network and digital mobile phone, The address and contact number of the office also occupy the lower right corner.

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