Chapter 772

Yang Rui was joked by linden and said: "the situation in China is very different from that in India. The Indian model, at least so far, still has a big gap between the rich and the poor. Children from poor families can't afford books, but children from rich families can. China is not the same. There are too few families in China who can afford to buy books worth 130 US dollars. More importantly, there are fewer students in China who can understand the original books. We teach English as a second foreign language, which is what happened in recent years. "

Linden has a poor understanding of China, just like ordinary Chinese know Brazil.

But Linden was still under the illusion, saying: "even if there are few students who can read the original books, there will always be a lot of teachers. China has a large population, and the number of scholars doing biological research is enough to sell hundreds of books."

Linden said with a smile, "I'm satisfied with hundreds of books. We just want to open up the Chinese market, but we're not ready to occupy the Chinese market."

Yang Rui shrugged and said, "teachers can't afford to buy books worth 130 dollars. Most schools won't buy them."

"Why? You are Chinese. Don't Chinese schools want to know what you do? The work of a Chinese is ranked 22nd in the Chicago book, which should mean something Linden used the term "Hing" to cheer Yang Rui up.

Yang Rui said casually, "because it's expensive. Chinese schools and research institutions will certainly be interested, yes, but I think they will see what they want to see in other ways. "

"For example?" Linden suddenly had a bad Association.

Yang Rui embarrassed smile, did not explain, and said: "of course, if you are willing to Beijing's major universities, publicity of my book, I would like to thank you."

"Of course, we have to publicize. The book promotion meeting the other day was just for publicity." "I will deliver our latest achievements to the major universities and research institutions in Beijing," Linden said suspiciously

Yang Rui nodded slightly and thought, "well, I'll introduce a friend to you. You don't know much about China. If you need help, you can ask him for help."

"That's great." Linden couldn't be more satisfied with that.

It's Shigui's book publishing company that Yang Rui introduced to Linden.

Shi GUI's book publishing company is affiliated with China Silk Corporation and has many names at one go. This is for the convenience of selling book numbers, which is also the only way for many Chinese publishing houses to make money.

The largest Ruiwen book publishing company under Shi GUI is living a little better, especially the Ruixue secret volume they sell, which brings most of the profits.

It is also through the good sales of ruixuemi that Shi GUI joined the reading and publishing circle in Beijing.

Compared with the academic circle, the publishing circle is naturally more complicated. However, no matter how complicated the publishing circle is, it is in pursuit of profit rather than literature. Therefore, compared with the publishing staff who are struggling and middle-level cadres of the same age, it is much easier for Shi GUI, who is the boss, to join the circle.

This kind of relationship was also used when he accompanied Linden to publishing houses, universities and research institutions.

In half a day, Shi GUI and linden finished running Peking University and Tsinghua University, and decided to add eight copies of the original edition of genomics, which is quite good.

Linden looked a little excited, and said: "although we only sold eight books in half a day, we still have to work hard to finish the race! In Beijing, we should be able to sell hundreds of copies. "

The sale of hundreds of copies doesn't mean much to Linden. In the United States, books are sold less and more expensive, but publishers are still making money because some of the less and more expensive books will turn into cash cows, selling hundreds of books every year. In this way, although the sales volume is small in one year, the sales volume in ten or twenty years will make a publishing house very comfortable.

Linden can't say whether China can copy the situation of the United States, but from his point of view, opening the door to China is a very good result. The achievements of the so-called pioneers don't have to be dazzling. The key is to solve the difficulties at the beginning.

Shi GUI didn't have the slightest Linden style happiness, just a smile, heart: you like it.

He knew that Tsinghua University and Peking University had a close relationship with Yang Rui. Needless to say, the latter was Yang Rui's alma mater. It was nothing to buy five more books at a time. Tsinghua also invited Yang Rui to attend classes for a long time. It's natural for him to buy three more books with the state's money instead of looking at Buddhist noodles. No matter how it is said, they have all been listed in the Chicago Book Journal.

This is to spend foreign exchange, otherwise, it doesn't matter if Tsinghua buys dozens of books and leaves them in the library.

But if you go to other schools, I'm afraid it won't be so easy to sell. Yang Rui has no relationship or incense in other schools. Reluctantly speaking, he has some reputation. If it's used to buy Chinese books of biology department, it's estimated that some people will be interested, but English books are hopeless.The situation is exactly what Shigui expected.

Linden followed shiguilian to four schools. He frequently came in with foreigners' faces and was once received by the headmaster level leaders. Everyone celebrated that Yang Rui's genomics was listed in the Chicago Book Journal. However, when it comes to the 130 dollar book, the hospitality is over.

When they arrived at Su fan's alma mater, Beiyan agricultural college, they were even ridiculed by the director of the office: "the book looks very good, but we still don't buy it. If we want to use it, let's ask the school factory to print some. By the way, you should keep a sample book

The translator said this to Linden. Linden looked at Shigui, who was already very shy, and asked, "is he talking about piracy?"

This time, the translator said to Linden in English: "at present, there is no concept of intellectual property rights in China. Because of the planned economy, it is allowed for schools to print textbooks themselves for a long time."

"Is it allowed now?" Asked Linden.

"I don't know, but schools in remote areas must still do this. Otherwise, children can't afford to read." The translator is also a young man who graduated from university soon. He knows the situation in the countryside very well. For the Chinese, 130 dollars is an unimaginable price, but not everyone can easily take out 13 cents. In the countryside, if five cents can print a book, then most people will definitely choose the teaching material of mimeograph. Even if the quality is so bad, it doesn't matter that they have to grasp it every time. The focus is on the knowledge, not the paper.

In fact, there are still many Chinese students who can't afford five cent mimeograph textbooks, so they have to read a book or drop out of school, just like many Indian children. But such information, translation is also reluctant to say, especially for foreigners Linden.

"Let's try again." Linden refused to give up, saying: "universities are different. What universities want to do is first-class research. They don't understand the work of world-class people and how to do world-class research. They want to do world-class research, right?"

"Although we want to do first-class research, it's not necessary whether we can do it or not. The current university... Ha ha." Like many college graduates, the translator sniffs at Chinese universities.

Linden said with a smile: "I've been to the capitals of many Third World countries. Their universities have all kinds of imperfections, but their vitality has always been my envy. The same is true of Chinese universities, which are not perfect, but they are full of vitality... You may not know American universities. Nowadays, there are more students who drink alcohol than those who pick up girls in American universities, There are more students picking up girls than reading books. Of course, they don't buy books... "

The last sentence is a little humor, easing the inexplicable emotions.

Shi GUI and the director of the office of Beiyan agricultural college are listening carefully. Although neither of them can understand English, they should at least respect foreign friends.

Out of the school door, Shi GUI is the initiative to ask: "where to go next?"

His goal is to publicize Yang Rui's books, but he doesn't really sell them. He doesn't care how many books he can sell.

Linden was a little depressed, but seeing that Shi GUI was still energetic, he was also encouraged: "OK, let's continue. According to the plan, the next one is the Institute of biology, Chinese Academy of Sciences."

"Chinese Academy of Sciences, good!" Shi GUI cheers up and takes ordinary people's thinking into consideration. If he advertises Yang Rui in the Chinese Academy of Sciences, the effect is definitely better than that in ordinary universities.

Looking at Shi GUI's expression, linden sighed and said to the translator, "you see, this is what I mean by vitality. You Chinese people will not be depressed because of failure. Even knowing failure, you can still maintain exuberant vitality and passion, which is beyond us Americans."

"What did he say?" Shi Guiwen is full of vitality.

The translator pondered for a moment and said, "Mr. Linden, I've been cheated by you."

……