Chapter 761

Cecil and linden met face to face.

How likely is it that two Americans meet in a foreign canteen and happen to be competitors in an industry.

Needless to say, both sides know each other's purpose.

Cecil, across the table, watched Linden sit down, smile, and provocatively say, "Norton's a little slow."

"I've been in China for a few days, and if I remember well, it seems that my appointment with Yang Rui is here." Linden sat down and asked with no smile, "has New York University Press received Yang Rui's contribution? I remember that Yang Rui seems to have contributed to us. "

"New York University Press is more suitable for an author like Yang Rui," said Selsey, shrugging and disdaining to answer

"Because the price of New York University Press is higher?" Linden laughed scornfully.

Selsey didn't understand the idiom "fifty steps laugh at one hundred steps", so he could only answer the attack directly, saying: "New York University Press is more efficient and covers more areas. Most importantly, with the support of New York University, we can promote our books in the shortest time."

"Norton's national network is better." Linden curled his lips.

"Norton's better channel than NYU's, maybe, but what about the joint channel?" Selsey's face was confident and proud.

Linden's eyelids jumped and said, "it doesn't make sense for a Book priced at more than a hundred dollars to be jointly published by many university publishers."

In the United States, the pricing of textbook publishing is a very complicated matter. In short, this can be seen as the evil root of capitalism. Due to the extreme commercialization of the educational publishing industry, the American educational publishing industry has formed a conventional rule, and made high priced books rampant.

This kind of high price book is not a Chinese high price book with 50 yuan or 100 yuan, but a high price book with a price of US $1200 or even US $1000 or even US $2000.

American money doesn't fall from the sky either. If a textbook costs 1000 dollars, there are not many students who can afford it. Even if 100 dollars is too expensive, they can eat Michelin or buy a good bottle of red wine.

Among the high prices of American higher education, teaching materials play a very important role. If you think that you can buy a second-hand car for a semester's book and a brand-new SUV for four years' study, you can understand the burden. It's hard for ordinary middle-class children to buy all the teaching materials, not to mention children from low-income families.

In the movie, those beautiful women walking in the campus with a few exquisite textbooks in their arms can be translated into beautiful girls walking around with a thick stack of cash.

The result of high price textbooks is that the sales volume of textbooks is greatly reduced. In the era of millions of bestsellers in the United States, textbooks with sales volume of more than 500 often belong to the good ranks. Textbooks with sales volume of more than 1000 are called bestsellers, and textbooks with sales volume of more than 2000 are called hot

As a result, copying textbooks is very common, Second hand textbooks sell several times as much as first-hand ones.

It's very common for graduates or students to sell their high priced books at a discount, while freshmen have to buy second-hand books. This process is endless, creating second-hand bookstores in universities all over the country. As for the anti business operation of selling old students' books directly to freshmen, there are some, but it's not as reliable as docking with agricultural supermarkets.

And for the authors of textbooks, usually professors, this is not what they want to see. On the one hand, the purpose of their writing books is to spread their theories more widely, and expensive textbooks can not achieve this goal. On the other hand, the way to make money by publishing textbooks is not feasible.

No matter how high the price of a book is, the royalty of a professor rarely reaches 30%. Even if it is calculated at 30%, the royalty of a book with a price of 200 US dollars is only 60 US dollars. The common data are 6000 US dollars for one hundred books and 30000 US dollars for five hundred books. In reality, 20% or even 10% of the royalty often occurs. It takes several years to write a book, It often happens that the salary is only three months. Only a few professors can reprint their books and get more income.

However, compared with commercial publishing which started tens of thousands and sold millions, the direct profit of textbook publishing is very small.

On the contrary, the publishing houses that rely on textbook publishing to make money, as well as the bookstores associated with publishing houses, can make a lot of profits.

Companies like New York University Press are absolutely conservative. They are also one of the most favorite publishers of high priced books. There is no price bureau in the United States. No one can control whether a book is priced at $200 or $2000.

In fact, this kind of scheme concentrates the profits on the publishing house, while scholars often lack the ability of premium in order to publish books.As long as you can, such things happen not only in China, but also in the United States.

Of course, the profits of those textbooks that are reprinted all the year round are still very rich. For publishers, the super bestsellers that are published once a year, with tens of thousands of copies each time, are equivalent to millions of dollars of fixed income every year, and most of the income can be directly included in the profits, which is very comfortable.

Selsey and linden came at the same time, running for cash cows.

They did not speculate, attacked each other for a few words, and then stopped talking.

They don't talk, but President Liu and others become uneasy.

After much hesitation, President Liu said, "I'd better go and greet you. Don't let Yang Rui go before he comes."

"Let's go there together. It's just a few minutes away. Send someone to find Yang Rui and let him come quickly."

As soon as Professor Cai's voice fell, Yang Rui came in from the side door on the other side of the dining hall.

"At last." Lu Yueping couldn't help but said: "Yang Rui is true. He doesn't care about his own affairs at all. Professor Cai, Yang Rui listens to you. You have to talk about him."

Professor Cai is speechless. He also thinks that Yang Rui came too late.

To meet foreign friends, it's not necessary to arrive an hour in advance, but a quarter of an hour in advance.

"Yang Rui, do you want any help?" Professor Cai decided to take the initiative to help Yang Rui. He worried that Yang Rui was too ignorant of the situation to be cheated by foreigners.

Naturally, academician Cai also understands that foreign friends sometimes cheat others.

Yang Rui sees Professor Cai, smiles and is ready to speak. Then he sees more professors coming from behind.

Yang Rui was a little stunned.

Professor Cai raised his chin and motioned to a foreign friend. Yang Rui almost understood.

"Yang Rui."

“ruiyang。”

Two foreign friends stood up at the same time.

"Sorry, we're a little late." President Liu apologized to the two Americans on behalf of Yang Rui, and the two people immediately said they were not polite.

"Yang Rui is relatively young and may not be very considerate. Please take a seat. Oh, I'm sorry. I should have invited you to a bigger place. I didn't expect that..."

"Dean Liu, it's OK. A few words. " Yang Ruixian is very casual.

Wang Yong could not help but hold Yang Rui and whispered in Chinese: "how can you be careless? How big is this? It's too late for others to show up."

Publishing books in foreign publishing houses is really a big thing. For the Chinese in 1984, this reputation is extremely valuable. Even if a publishing house in the United States publishes hundreds of books a year, it is very rare to have a Chinese publication.

Compared with honor, the tens of thousands of dollars that American professors may not look up to is also a large sum of money.

How poor were professors in China in the 1980s? Many families were in a state of frugality. The most obvious example is that when the welfare housing policy was implemented, many professors, a family of four or five, lived in small bungalows. When they clearly had good houses and big houses, but only had to pay a few thousand yuan, they could not afford the money, That they couldn't get a house.

The professors who sell pancakes and tea eggs are all news of this era.

It can be imagined that if it is easy to publish books abroad, how can a professor be willing to sell tea eggs, or even feel that the income from selling tea eggs is high.

Even if it's a thousand dollars in royalties, it's amazing in this era. At least it's OK to buy a welfare house and complete the household appliances.

However, in the University of 84 years, no matter who visited, there were only a few families with TV, refrigerator and washing machine.

Wang Yong himself, through Yang Rui's relationship, can borrow Coca Cola's quota to travel to the United States with his wife. Therefore, he is also very concerned about Yang Rui's interests. He hopes that he can seize this opportunity for fear that his American friends will have different opinions because of Yang Rui's attitude.

Yang Rui just laughs, "genomics" is a wonderful book. If no one can see such a theory, or no one else can see it, it's OK. But since it has attracted publishers, it's not the American friends who put forward the conditions.

……