Chapter 755

"Professor Leo, here we are." Kelvin knocked on the door and saw the petite man sitting on the globe, but he was as nervous as an elephant seeing a poacher.

"You're standing there. I have a few questions to ask." Leo riding on the globe is as funny as an elephant squatting on the ferris wheel. His eyes are still low, not looking at anyone, but looking for a mysterious place on the globe.

But neither Coleman nor Colbert dared to laugh.

"If you have any questions, we will try our best to answer them." Colvin Colbert stood at the door like a stiff schoolboy.

Corwin kept praying in his heart: I hope it's good news, I hope it's good news

Leo called them in a hurry, of course, for a reason. This kind of thing has happened before. Corwin only hopes it's a good one.

The room was unusually quiet, only the sound of the globe turning gently.

After a long time, Leo said, "I ask you, do you know who my favorite painter is?"

"What?" Colvin, who had gathered all his strength and was ready to answer the question seriously, had a swollen head.

"My favorite painter is Giotto. In his painting era, his colleagues all copied the composition methods and designs of previous painters, that is, the so-called Byzantine and Gothic art. At that time, art came from religion, but Giotto... Giotto is different. Giotto introduced secular life into religious themes." Leo looked down at the globe, turned around the room and said, "what's the concept, do you understand?"

Colvin Colbert looked down and said to himself, "is it the wrong way to open the door?

"Do you know why I like Giotto?" Leo continues to talk about topics that others don't like.

Colvin cobert's head is in a circle, commonly known as the Mengquan.

"You don't know." Professor Leo bowed his head, but if you look at his expression from below, it's a mixture of frenzy and loneliness: "you don't understand the meaning of Giotto's change, you don't understand the difficulty of Giotto's art."

"Yes, we don't understand, Professor Leo. We're not here about Yang Rui?" Colbert said: our publishing house does not engage in art publishing.

"I'm talking about Yang Rui!" Leo's voice suddenly sharpened. He rubbed his feet on the ground, and the globe stopped abruptly. Professor Leo raised his head, but turned his back to the door and said, "change, do you understand? This is the art of change. Isn't the purpose of scientific research just for change? "

"Right..." on such a question, Colvin and Colbert really have no strength to refute.

"The changes made by Giotto have a profound impact on European art, but Giotto is not a revolutionary. You may not know that Giotto became the most famous and popular artist in Italy when he was alive. His frescoes were famous at that time. Among the customers were the Pope, the king of Naples and the monks of St. Francis, There are also rich businessmen and bankers... It is revolution that gives up the present and changes the future, but is it not more difficult to maintain the present and change the future? It's really hard to improve the present and change the future! " Professor Leo's voice went up and down, which made Colvin and Colbert feel very uncomfortable.

"Do you mean that Yang Rui's monograph will improve himself and change the future?" Colbert finally understood part of what Professor Leo meant.

Leo nodded with his back. "It's not stupid."

"So, Yang Rui's genomics is perfect?" Cobert's heart was pounding.

The publishing industry also follows the economics of stars. In short, it is the winner takes all principle. In an age when communication channels are not smooth, people may need a large number of stars to meet their entertainment needs. For example, people who like to listen to storytelling usually only go to the teahouse near their home. But when the broadcasting becomes more convenient, a single Tian Fang can meet the needs of most people, People have become less in need of other storytellers. It's the same with star chasing and publishing. In the era of convenient communication channels, people only need to catch up with the first-line stars. Those stars who are not the most upright in appearance, the biggest in chest, the longest in legs, the most humorous in speech, the best in acting and the most gossip will greatly reduce their value of existence, The income gap between first-line stars and second-line stars is constantly widening.

This is even more true in the education publishing industry. In a teaching field, only one of the best textbooks is needed. Only when one textbook can't cover all fields can other textbooks survive.

The reason why the sales volume of a new textbook with 1000 copies is very good is that it is sold in a bloody red sea. The value of its existence often lies in a little bit of innovation.

However, there are always some areas where there is no room for survival, and these research areas usually have one or more big cows.For the education publishing industry, if this situation falls on itself, it will be the happiest. For example, Norton's English literature course, which has a global sales of 20 million copies, can be called a business miracle.

The books of Humanities and social sciences are still like this, but the books of natural sciences are better, because the numbers can be changed. Similarly, the publishing house can publish a new edition of economics every year. The only difference is that the number of exercises after the chapter has changed. However, in order to facilitate teachers' assignment and not confuse the content of lectures, students often can only buy new books instead of second-hand books. Therefore, the publishing house has a large amount of real money every year, and almost does nothing.

The publishing industry in the United States is so shameless.

But if you want to collect money, the crux of the problem is that a textbook is enough to be selected by every university every year. Not only should it be written by a good person, but also the textbook itself should be good enough.

Corbert eagerly waited for Professor Leo's answer, jumping, and did not dare to urge.

But Professor Leo sneered: "perfect《 "The mathematical principles of natural philosophy" is also imperfect, and Giotto's works are inevitably flawed. "

"All right."

"You already know that Giotto's works emphasize characters, which is the biggest difference from religious paintings. However, Giotto has no knowledge of anatomy and perspective, and his characters even look bad, but you have to see when he compares with the painters. Compared with modern painters, the characters in Giotto's frescoes are not worth mentioning. However, compared with his contemporaries, Giotto's characters become lively. They are totally different from biblical stories. Do you understand? "

"I don't understand." Colvin cobert zizzi shook his head.

Both of them are listening. Do you really want to discuss the painter for half a day today? Professor Leo, don't you claim to be busy?

"Don't you think Yang Rui and Giotto are very similar?" Leo lowered his head, but his voice was gradually loud: "look at Yang Rui's work, potassium channel, PCR, and now genomics. I said, why do you want to show me genomics? Don't you know that I'm a hopeless old man who likes to curse people and always give bad comments? Are you too confident, or are you not optimistic about this book? "

"We..." Colvin and cobert don't know what to say. Is Leo too honest? They acted as if there were three people with social disabilities in the room.

Leo shook his head hard, restarted the globe, and said: "I think you are hopeless idiots. Giotto's frescoes are in front of you, and you need to compare them with those modern frescoes that are just like shit..."

"Professor Leo, can we quote your comments?" Corwin doesn't care to be scolded. He has to be scolded when he comes to Leo. He only cares whether it can be used for propaganda. Quoting Professor Leo's words, it naturally has no influence on ordinary people, but it has a great influence in the academic circle.

In fact, the core of textbook publishing lies with professors, because the right to choose what books to use for a course in a school is in the hands of professors, not students. This is also the reason why textbooks in the United States are more and more expensive. If buyers and users are not on the same line, they will naturally be insensitive to the price. On the premise of not involving the gray income, professors must choose textbooks that they think are good without considering the price factor.

Professor Leo's recommendation must be a great benefit to biology textbooks.

Colvin Colbert stares at Professor Leo expectantly.

Leo rode on the globe and turned quickly. After thinking about it, he said, "no, all my words are useful. You can't quote them."

He thought that he would get approval. He was so silly that he couldn't laugh or cry: "what you said, where do you want to use it again?"

"I'm going to write a special introduction article to recommend Yang Rui's genomics. This is the best genomics work I have ever seen. I want to use Giotto's analogy. If you want to use it, think of one yourself." Professor Leo has a protective look, but some of them are too thin.

"This... Is wonderful!" Kelvin, who originally wanted to argue, quickly turned from disappointment to ecstasy.

Professor Leo specially wrote an introduction article, this "genomics" is not hot, this is over the task!

……